The FBI's Seattle division is requesting that gamers who installed Steam titles containing malware complete a form to provide additional information. Based on the questions in the form, the FBI appears to be investigating the apps for cryptocurrency theft and account takeover. Victims are also requested to include any screenshots of communications with individuals promoting the games.
Hear directly from Cisco threat researchers on how they're implementing advanced threat research by correlating IPS rules to network telemetry, and delivering detection directly to Cisco
ByteDance has delayed the global rollout of Seedance 2.0, its viral AI video model, after Hollywood studios, including Disney, issued cease-and-desist letters over unauthorized use of copyrighted IP.
Hackers recently tried to breach IT systems at Poland's National Centre for Nuclear Research, which operates the MARIA research reactor and backs the country's civilian nuclear program.
Sports remain the main driver of ad-supported TV. It accounted for nearly 30% of total viewership in Q4 2025, compared with 9.8% for broadcast TV without sports and 18% for non-sport cable. Audiences 18-49 rely heavily on ad-supported sources, with 66.7% of that viewing coming from streaming platforms, mostly on YouTube, Hulu, and Amazon Prime. Live events like the Super Bowl LX, which drew 125.6M viewers, and expanded MLB sponsorships show sports continue to deliver a large and commercially valuable audience.
Short-form videos on social platforms are increasingly functioning as a discovery mechanism for longer-form television and film, especially among younger viewers. 85% of 16-24 year olds watch short-form weekly, with 69% daily, and 87% of them reported watching full programmes after seeing clips. Social discovery is strongest among this age group, with 49% finding shows via social platforms and trending audio influencing half of them. Meanwhile, older viewers are less affected by social content.
AI search is driving leads through ‘invisible prompts'. These are private, highly personalized conversations shaped by a user's context, not just what is typed. This makes traditional keyword tracking and optimization far less useful, since brands cannot see or replicate the exact inputs behind these recommendations. Instead of chasing specific prompts, the focus should be on creating detailed, use case–driven content that teaches AI when and why to make recommendations. Over time, this builds stronger visibility at the topic level and works more like digital word of mouth, where the depth of content determines whether a brand appears.
Ecommerce ROI from organic content relies on structured data and multi-platform discovery rather than publishing large volumes of content. AI-generated summaries reduce clicks, so content must be authoritative enough for AI to cite and trustworthy for shoppers. Social search is essential, with 86% of Gen Z using TikTok weekly for searches. Visual discovery is also growing, with Google Lens handling over 100 billion visual searches in 2025, 20% of which were product related. Brands should focus on strong product pages, structured product data, reviews and UGC, and decision support guides. Low-value, scaled SEO blog content and other shortcuts should be avoided.
API access is now a feature in all paid Ahrefs plans, not just the Enterprise tier. SEOs can use the API for scaled analysis, MCP integration, custom tools, and more. Row limits vary by plan tier (Lite: 25,000, Standard: 150,000, Advanced: 500,000).
Shopify believes that AI agents will act as merit-based personal shoppers, surfacing products based on individual preferences rather than retailer dominance in search results. It is building an AI merchant assistant called Sidekick alongside a support agent and a protocol for agents to read merchant product data. With only 18% of US retail purchases happening online, the company sees agentic commerce as a major discovery channel especially for smaller and long-tail merchants.
Mr. Clean is a culturally iconic brand with underused social potential. Its mascot has driven attention through a Super Bowl ad and a 2026 retirement stunt, yet content focuses on products rather than personality. A character-led strategy would give Mr. Clean a humorous voice, make social channels his main platform, and engage younger audiences. Campaigns could feature TikTok reactions to messy videos, structured Magic Eraser UGC, and meme-driven content to turn the mascot into a living, ongoing brand presence.
Private label sales reached a record $283B last year, with retailers expanding well beyond budget options into premium tiers to capture a wider range of shoppers. Retailers hold a built-in marketing edge at the point of sale, where they can merchandise private labels alongside national brands, dedicate separate store sections, and use loyalty programs and targeted promotions to drive trials. They are also shortening innovation cycles by leveraging shopper data to quickly follow trends and launch new products.
AI has commoditized typical PM artifacts like research summaries and specs, so evidence alone no longer persuades stakeholders. The PMs who stand out will be those who transform real customer insight into clear, audience-specific stories that build trust and drive decisions.
OpenAI ended its Instant Checkout experiment in ChatGPT because it conflicted with its larger strategy around ads and the app ecosystem, not because agentic commerce failed. The broader trend continues as companies like Shopify and Google build infrastructure for AI-driven purchasing through merchant-owned apps and protocols.
Roadmaps are determined by team capacity, not by the number of ideas competing for priority. Good planning shapes work before prioritizing it and allocates limited time deliberately, making trade-offs and displacement explicit.
AI has lowered the cost of building software, allowing small teams to challenge incumbents that once relied on scale and process for protection. Companies that rewarded planning over shipping now struggle to compete with faster, builder-focused startups.
Custom integrations are slow, expensive, and brittle. ThoughtSpot's MCP framework lets you plug real-time, governed analytics directly into your AI agents, so your product gets smarter without your engineering team getting buried. Download the MCP playbook for product
Strong product management uses clear frameworks for discovery, strategy, vision, roadmapping, alignment, and measurement. Methods like direct observation, Now-Next-Later roadmaps, and outcome-focused metrics help teams understand problems, prioritize effectively, and move toward a clear product vision.
Most UX guidance is still stuck in the pre-AI era, even though the future of design is increasingly shaped by AI-driven workflows, generative interfaces, and agent-based experiences. AI will reshape the economy, commerce, and media by making intelligence cheaper, commerce more autonomous, and content creation far more scalable.
Many SaaS products that once felt magical have become stale, and AI is raising the bar for what software must deliver. Companies must either reinvent their products with AI-native capabilities or accept slower growth and eventual decline.
AI has made building software prototypes far cheaper and faster, allowing teams to test ideas with real products instead of long specifications. As a result, organizations that build to learn quickly will innovate faster than those still optimized for planning before building.
2026.03.17·
thepmwhobuilds.substack.com·7 min read·TLDR Product
Nvidia plans to unveil details about its agentic optimized CPUs at its annual GTC conference kicking off today. CPUs are becoming a bottleneck in the AI and agentic workflow. Agentic AI requires a lot of general compute power as they move large amounts of data around for AI workflows. The CPU market growth rate could exceed GPU growth by 2028. Leading CPU providers have warned customers in China of supply shortages, and lead times and prices have already increased.
Uber co-founder Travis Kalanick has launched a venture focused on creating gainfully employed robots for the food, mining, and transport industries. Atoms has thousands of employees and has been in stealth for eight years. Its plans include infrastructure for better food, more productive mines, and a wheelbase for robots in transportation.
China has approved its first-ever invasive brain-computer interface (BCI) product, a device for adult patients who are partially paralyzed due to spinal cord injury. In trials, the device helped patients improve their ability to hold and grab objects with their hands. BCI companies receive backing from the state as the technology is one of the six strategic industries of the future in its latest five year plan. The Chinese government has pledged to streamline regulatory review and set up reimbursement guidelines.
Comprehension debt is a hidden cost to human intelligence and memory that results from excessive reliance on AI and automation. It is the growing gap between how much code exists in a system and how much of it any human being genuinely understands. It can lead to teams not being able to explain why design decisions had been made or how different parts of the system are supposed to work together. The debt has to be paid sooner or later, and interest accrues rapidly.
This post outlines an agentic workflow that allows developers and agents to work together around the clock. The developer takes the 'day shift', while AI agents work overnight. The developer prepares as much as they can during the day shift for the agents to work autonomously as they rest, finishing tasks by the next morning. The workflow has helped the author spend less time babysitting and much more time thinking about the problems they need to solve.
Symbolic capital is reputation - the accumulated weight of being someone worth listening to. It helps things convert better, faster. There is a lot of symbolic capitalism to be earned these days thanks to social media. The people with the most power and the most to gain have turned X into a gaming platform for symbolic capital.
The mainframe is thriving! Big Iron Bits: a Mainframe Mockumentary explains why everyone needs Big Iron. Think _The I.T. Crowd_ meets _Silicon Valley_.
Autoresearch shows how autonomous systems become much more useful when you reduce them to a tight harness with clear boundaries, a stable metric, reversible experiments, and good operational discipline.
Elon Musk has ordered another round of job cuts at xAI, saying that the company was not built right the first time so it is being rebuilt from the foundations up.
Musk didn't elaborate on any details about the project, but his previous statements indicate that it is a semiconductor facility project that will enable his companies to get enough supply of AI accelerators.
Dear Aliens is an open-ended competition to write humanity's first message to aliens. Run by the folks behind funnest.world, free to enter and $2k cash prize for the winner!