This article walks through 2 effective marketing examples that utilize honest communication about mistakes. Doing so can humanize a brand and build trust. One tactic involves highlighting a known downside along with the features that really matter – such as an awful-tasting cough syrup that actually works. The other is to show all reviews on a website rather than hiding the bad ones, which makes positive sentiments appear more legitimate.
Adding a personal letter from the founder in your welcome and checkout abandonment flows can be highly effective in converting hesitant potential buyers. The email should encourage prospects to ask questions by replying to the email, provide an upgraded incentive, instill urgency, and be written in plain text. The tone of voice should be conversational and not too formal. This is meant to spark the reader's interest and add a personal touch to the entire email flow.
A recent survey of marketers found that most are only seeing minor efficiency gains from AI and only use it for writing tasks. This article walks through 5 AI workflows beyond generating written content and includes recommended tools. AI can be used to make more engaging presentations in way less time, produce personalized assets for your account-based marketing, and create high-converting web content.
When you apply any filter in Google Search Console, the platform typically hides a large percentage of clicks for 'privacy' which are consequently not included in the totals. This can make SEO performance look worse than it actually is if you're only looking at raw totals. You can use filtered data to get an idea for a trend (e.g. "branded clicks are going up/down") but Google won't give you the precise data.
This Notion file contains over 100 PMM and PM templates, work samples, frameworks, maps, playbooks, and checklists categorized by user research, personas and segmentation, positioning, messaging, pricing frameworks, GTM checklists, and more. Each template specifies whether registration is required for access or not.
This article walks through 3 A/B tests on positioning that Disney+ has run over the last several months. The brand appears to be doubling down on positioning its product as a bundle rather than a standalone subscription.
Asos is strategically reducing its dependency on promotions and discounts, aiming to increase brand affinity by investing in cultural marketing, content creation, and influencer collaborations. Despite a revenue decline of 18% YoY, over 60% of sales in the first half of the year were made without promotional activity. The retailer has been driving brand engagement by launching initiatives like “Asos Your Way' and experiential campaigns like “ASOS IRL”. It has created an always-on social and influencer program, which involves working with more than 300 micro and mega influencers globally each month.
Clay uplevels data enrichment workflows and uses that to automate personalized outreach. In this post, the head of growth marketing at Clay shares “The Four Fits” framework he used to attract thousands of paying customers. The framework emphasizes the importance of aligning product, market, channels, and monetization models to drive growth effectively. The company's key growth drivers include word-of-mouth, UGC, and partnerships with freelancers and agencies.
This article presents 10 compelling email banner examples from companies such as Lego, Nintendo, and Pendleton Whisky.
The move comes as part of its compliance efforts with the bloc's Digital Markets Act (DMA) regulations.
Centering UI elements is surprisingly hard due to factors like font metrics (which can be inconsistent), line height complexities, and the difficulty of aligning text with icons. This article shows multiple examples of non-centered text on websites from companies like Apple, Slack, Microsoft, GitHub, and Google. Some tips to align elements properly: stop using fonts for icons, understand your font metrics, and pay more attention to alignment in the first place.
Shopify uses Vitess, a tool that helps distribute database data across multiple servers, to better handle large amounts of data. To integrate Vitess into its stack, it created logical data groupings called keyspaces and implemented features like connection pooling and transaction management to support the Shop app's growth.
Projects benefit from investing upfront in foundational elements like READMEs, developer docs, websites, and clear process documentation. Code quality should always be upheld on the main branch. These kinds of elements are a productivity multiplier when a project gets larger and are much harder to introduce into a large project that doesn't already have them.
Young developers often focus too much on premature optimization, which leads to over-engineering things too early. It's better instead to focus on writing clear, concise, and testable code. This author tells a story where they wrote over-engineered code as a young developer, but when it came time to debug it months later, they could no longer understand the code they had written.
One of the best ways to fight distractions is to have planned productive hours and get into a “flow state.” To be productive and focused while coding, it's useful to prioritize tasks ahead of time and code with good habits.
React Query Builder is a fully customizable query builder component for React. It has a collection of utility functions for importing from - and exporting to - various query languages, like SQL and MongoDB.
Low-level design resources to improve your design skills and prepare for interviews.
Devin AI has been promoted with claims that it can perform software engineering tasks by itself. However, it has been revealed that the company cherry-picked tasks and hid the true capabilities of Devin AI with flashy demos.
2024.04.18·machine-learning-made-simple.medium.com·12 min read·TLDR Web Dev To build a documentation-first culture, CTOs and engineering leaders should lead by example, provide tools and templates, and establish documentation as a key part of the company's values. Documentation saves time for everyone since it leads to less meetings, chat pings, and knowledge loss.
Campfire utilizes CSS features like custom properties and the ‘oklch()' color function to streamline design consistency and adaptability across devices. The ‘:has()' pseudo-class allows for conditional styling based on element content.
Antithesis, a bug-finding platform, explores complex system state spaces to uncover bugs quickly.
The HTML popover attribute allows for native modals to be created.
An overview of all of the missing web features in iOS.
To conduct effective meetings, developers should prepare ahead of time, drive the discussion, and follow up with meeting notes.
YouTube is strengthening its enforcement on third-party apps that violate its Terms of Service, specifically ad-blocking apps. It recently made a post on the official YouTube Community Help Forum putting third-party ad-blocking apps on notice. People using these apps may start experiencing buffering issues or errors when trying to watch videos.
2024.04.17·arstechnica.com·2 min read·TLDR Baidu's ChatGPT-style chatbot Ernie Bot has doubled its number of users since December. The chatbot now has over 200 million users and more than 85,000 enterprise clients. Its API is being used 200 million times each day. Ernie Bot was launched in March 2023 and released publicly last August. It is competing with other Chinese generative AI models including Alibaba Group's Tongyi Qianwen, Tencent's Hunyuan, and Alibaba-backed Moonshot AI's Kimi.
ALOHA Unleashed by Google DeepMind is a new generation of AI-powered robots with impressive dexterity. DeepMind recently released a series of videos showing the robots hanging shirts, inserting precise gears, and even tying shoelaces. The robots can generalize to untrained objects. The videos are available in the link.
2024.04.17·twitter.com·3 min read·TLDR A team of researchers from Berlin has developed a charging solution that makes lithium-ion batteries last much longer than they do now. It uses a pulsed current (PC) protocol that results in reduced mechanical stress and cracking in graphite particles within batteries and suppressed structural degradation in cathodes. Using PC charging can double the service life of commercial lithium-ion batteries with an 80% capacity retention. High-frequency pulsing with square-wave current produced the best results.
2024.04.17·techspot.com·3 min read·TLDR Sponsored
Effect 3.0 is the first stable release of the core Effect Ecosystem. Effect is a TypeScript library that works in every runtime and project. It aims to solve some issues in TypeScript in areas such as dependency injection, error management, data modeling, and logging. Effect was designed from day one with production-grade software in mind.
2024.04.17·effect.website·9 min read·TLDR A recent paper authored by Yilei Chen called 'Quantum Algorithms for Lattice Problems' has roiled the cryptography research community. The preprint, whose results are still being evaluated, claims a new quantum algorithm that efficiently solves the 'shortest independent vector problem' in lattices with specific parameters. If true, the result could allow future quantum computers to break schemes that depend on the hardness of specific instances of these problems. If the result can be improved upon, it could render an entire generation of 'post-quantum' lattice-based schemes obsolete, forcing cryptographers and the industry back to the drawing board.
2024.04.17·blog.cryptographyengineering.com·4 min read·TLDR Neopets announced a rebrand in 2023 and has been consciously courting former fans with promises of reuniting them with old digital companions that have remained largely unchanged. The site's resurgence is led in large part by millennials, for whom the site brings feelings of nostalgia. This article looks at Neopets' strong start, long decline, and recent revival. Neopets' new owners seem to be actively engaging with the community, with several projects aimed at working with fans to improve the site and user experience.
2024.04.17·theguardian.com·9 min read·TLDR A small number of ships maintain the subsea cables that carry 99% of the world's data. Positioned in strategic locations around the planet, these ships stand ready to sail out and fix faults as soon as they are detected. This article tells the story of how these ships operate and the problems they face. Cable industry professionals perform a function vital to the world, which if done right, will continue to be unaware of their service.
2024.04.17·theverge.com·58 min read·TLDR The initial batch of AI features on iOS 18 will function without the need for an internet connection.
2024.04.17·appleinsider.com·3 min read·TLDR The attempt to plant a backdoor into Linux's xz data compression library is likely not an isolated incident.
2024.04.17·theregister.com·7 min read·TLDR Cloudflare's `foundations` library is a modular set of tools and utilities for building networked services/microservices.
2024.04.17·cprimozic.net·13 min read·TLDR Basically every error handling model in program languages conflates two or more separate concepts into a single system.
2024.04.17·blog.ignaskiela.eu·3 min read·TLDR MKBHD's review of the Humane Ai Pin has some people up in arms due to its title and thumbnail, sparking debate about influencers and their responsibilities to the companies they talk about.
2024.04.17·stratechery.com·21 min read·TLDR Prism is a parser for the Ruby language exposed as both a C library and a Ruby library.
2024.04.17·railsatscale.com·32 min read·TLDR Sponsored
If you want to build AI applications with access to the web, you need to check out the Brave Search API [4]. With a single API call, you'll get relevant search results from an billions of webpages [4] — high-quality, real-time data you can build on.
2024.04.17·brave.com·Sponsor·TLDR AI Apple's upcoming AI features in iOS 18 are rumored to focus on privacy, with the initial set of enhancements functioning entirely on-device without the need for an internet connection or cloud-based processing, thanks to the company's in-house large language model known internally as "Ajax."
2024.04.17·appleinsider.com·1 min read·TLDR AI The Stanford Institute for Human-Centered AI has released its seventh annual AI Index report. This year's report covers the rise of multimodal foundation models, major cash investments into generative AI, new performance benchmarks, shifting global opinions, and new major regulations.
2024.04.17·hai.stanford.edu·Tool·TLDR AI Google researchers have introduced Infini-attention, a technique that enables LLMs to work with text of infinite length while keeping memory and compute requirements constant.
2024.04.17·venturebeat.com·5 min read·TLDR AI Most modern AI is built around the idea of compressing a training dataset into a model. The better the compression, the better the model. This paper shows that relation rigorously and posits that scale benchmark scores correlate strongly to a model's ability to compress novel text.
2024.04.17·arxiv.org·18 min read·TLDR AI TransformerFAM provides a feedback mechanism that allows Transformers to attend to their own latent representations. This can, in theory, introduce recurrence into the model for processing extremely long inputs in context.
2024.04.17·arxiv.org·24 min read·TLDR AI Another long context paper - this time, a new architecture that uses two novel weight updating schemes. It outperforms Llama 2 on the same number of training tokens 2T. It also scales to infinite context length at inference time.
2024.04.17·arxiv.org·17 min read·TLDR AI Sponsored
The Predibase team recently launched LoRA Land, a collection of 25+ fine-tuned Mistral-7b models that rival GPT4 [11] on a set of task-specific applications. In this hands-on workshop, you'll learn how to build your own [11] LoRA Land with popular open-source LLM frameworks, Ludwig and LoRAX. Become a fine-tuning pro. Join the live
2024.04.17·my.demio.com·Sponsor·TLDR AI