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Rippling, a company known for its unconventional fundraising approach, recently published an updated version of its "Investor Memo" used to raise its Series F financing of $200M. The memo, which has evolved over the past five years, serves as a comprehensive pitch for the company and has proven to be a valuable tool for recruiting prospective employees.
This guide provides strategies for managing software expenses effectively, emphasizing the importance of negotiation, strategic hiring, and regular financial reviews to ensure cost efficiency. It advises against auto-renewals and multi-year contracts without thorough evaluation and highlights the necessity of having skilled negotiators handle vendor contracts to optimize spending and avoid unnecessary costs.
The best way to build UI, fast.
A lead qualification analysis template designed by Reforge.
This playbook built by HockeyStack helped it generate millions in pipeline, achieve 45% MoM revenue growth, secure podcast interviews, and gain 20K+ followers.
Transitioning from founder-led sales to a hired sales team is often a difficult process, but needed when you want to scale. Failure rates are high with new sales hires, particularly the first ones you make. This author recommends initially hiring a process-oriented sales assistant to codify and document the successful sales strategies developed by the founder, followed by employing a sales leader focused on building a scalable and repeatable sales process.
Long-context LLMs may have large context windows, but they still struggle with effectively using the information within those contexts, especially in high-value use cases. This issue can significantly impact accuracy in high-value use cases like analyzing insurance policies or legal cases. Opinionated ontologies and knowledge graphs tailored to specific document categories may be the best current solution until more generalizable approaches are developed.
As a founder, you go from managing a company to a small team to a big team. Each stage requires you to rethink your leadership style. True leadership is about empowering your employees and inspiring them to make their own decisions and own the results. A tactic to become a better leader? Find other founders and managers in your network that you consider to be excellent leaders, take them for coffee, ask them questions, and learn from them.
Software companies incur significant upfront and ongoing R&D costs when building and maintaining products, which impacts margins, but these costs are not typically factored into the gross profit margin.
Layoffs among US start-ups have remained high, exceeding 20,000 employees for eight consecutive quarters, despite initial hopes for a decrease in Q1.
ChatGPT, despite its impressive language generation capabilities, lacks true understanding and knowledge.
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MITRE announced that it has discovered a network breach due to two chained Ivanti VPN zero days. The threat actors bypassed MFA via session hijacking to move laterally across the network and deployed a combination of webshells and backdoors to harvest credentials and maintain access. Evidence collected thus far shows that the attackers did not breach the core enterprise network or partner networks.
More than two months after a devastating ransomware attack, healthcare firm Change Healthcare finally confirmed paying a ransom. The payment of around $22 million in Bitcoin on March 1st was previously identified by researchers but unacknowledged by Change Healthcare. However, the company now warns that a "substantial proportion" of Americans' sensitive medical data may still have been stolen despite the ransom payment.
A phishing campaign is exploiting a bug in Nespresso's website to bypass detection by security tools that fail to identify malicious nested or hidden links. The attack begins with a phishing email about Microsoft sign-in activity. Clicking the link directs victims to a legitimate but compromised Nespresso URL, which delivers a fake Microsoft login page designed to steal credentials, all while evading security warnings due to the use of the Nespresso address.
This post from Lutra Security demonstrates an email phishing technique called Kobold Letters. In this attack, an attacker makes use of CSS selectors to make an email appear benign until it is forwarded, at which point the phishing email appears. This occurs because the HTML content is moved when the email is forwarded. Examples are provided for various email clients.
Common GitHub workflows rely upon long-lived credentials such as PATs or GitHub apps to interact with repos. To eliminate the possibility of credentials leaking, Chainguard built an STS for GitHub which exchanges short-term credentials for short-term credentials. The architecture for the middleware is described in the post.
This article discusses how to decode synology patch files using various reverse engineering techniques like decrypting an archive, extracting contents using keytypes and keybuffers, verifying message blocks, and decrypting entries using a ChaCha20Poly1305 key. It shows the process of decrypting and verifying entries in an archive using Python and various cryptographic functions. The article concludes with the successful decryption and verification of the contents of the archive entries.
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Blauhaunt is a tool suite for filtering and visualizing logon events that seeks to track logon events and actions from the user.
Strikeready is a security management platform that empowers SOC with AI automations and provides assistance to complex threats.
Bash script which quickly identifies open network ports and any associated vulnerabilities.
Researchers have discovered a dependency confusion vulnerability affecting the archived Apache Cordova App Harness project. Dependency confusion attacks exploit the fact that package managers prioritize public repositories over private ones, allowing attackers to publish malicious packages with the same name publicly.
The director general of the UK's National Crime Agency has urged Meta to reconsider its rollout of end-to-end encryption (E2EE) on Instagram, echoing concerns raised by European police chiefs about compromising law enforcement's ability to identify illegal activity. The call follows a joint declaration expressing concern over tech platforms implementing encryption that prevents access to message content for monitoring purposes, citing potential threats to child safety.
This article discusses Intellexa Consortium, which is a network of spyware companies that is facing sanctions for selling surveillance software with human rights and security risks. The consortium's complex structure involves multiple companies and investors, prompting calls for tighter oversight and regulation in the spyware market. Governments are urged to implement "know-your-vendor" requirements to increase transparency and accountability in the industry.
The popular EvilGinx phishing framework has launched an integration with the GoPhish framework in the newest release.
Mandiant's annual M-Trends report highlights improvements in defender capabilities, with global median time to identify dropping from 16 days in 2022 to 10 days in 2023.
Phylum discusses the approaches nation-state actors are taking to publish malware to Node Package Manager (NPM).
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Google has delayed its plans to phase out third-party cookies in Chrome, citing the need for more time due to industry and regulatory pressure. Despite assurances that it wouldn't backtrack on its timeline, Google did not announce a new date, but mentioned it would not meet its target of deprecating cookies during the second half of Q4 this year.
Google is developing a two-hop proxy to enhance privacy for Chrome users, a move that has major implications for advertisers. For ad location targeting, advertisers will only have the option to target regions designated by Google, which won't be accurate. The proxy will mask users' identities, meaning advertisers will not be able to distinguish between genuine and bot traffic. Google is increasing its collection of uniquely valuable location data, which could increase advertising costs.
This post provides 7 sentences to use in sales copy that have proven to be effective at generating conversions. For example, "It's not your fault" gives readers someone else to blame so they feel empowered to move forward and try something new.
As brands increasingly prioritize list segmentation, their strategies are evolving to become more sophisticated. Top-performing brands utilize innovative tactics to boost engagement and revenue. From leveraging behavioral data to employing dynamic segments and predictive analytics, marketers are exploring new avenues to personalize customer experiences and drive sales growth. This article covers 3 segmentation use cases from Huda Beauty, Jenni Kayne, and Compass Coffee.
The best way to increase organic leads is to identify and rank for keywords with high buying intent, even if they don't get a ton of traffic. This guide uses real-life examples to illustrate the value of high-intent keywords and shows how to identify them correctly.
This thread covers 12 features on Canva that will help streamline your creative workflows. Magic Switch instantly converts decks to various document types. Magic Expand rectifies awkward framing, rescues zoomed-in images, and transforms a vertical shot into a horizontal one within seconds. Magic Animation lets you draw the path for your animation and adjust the speed along the way.
ButterDocs positions itself as a Google Docs alternative for serious writers and teams. It provides one workspace featuring notes and outlines without the need for tab switching. It can also create different draft versions, allowing you to merge edits with your original doc. Zencal is a scheduler that can set up multiple call links and has an easy UI. Publer is a scheduler for LinkedIn content. The post's comment thread mentions several other useful content tools including Wiser App, Swarm, Cal.com, and StoryPrompt.
While AI can churn out vast amounts of content, it can't replicate the depth of the human experience. To stand out in a sea of sameness, tap into your unique perspectives and lived experiences. Pay attention to personal triggers, leverage your own experiences, document observations, and mine customer support tickets for content ideas. By asking yourself if AI can replicate your content, you can focus on creating what AI cannot.
Exploring the nuances of conversion optimization, this article highlights 13 factors that may hinder website traffic from converting and offers actionable tactics. From establishing trust to simplifying navigation and enhancing value perception, marketers can implement these solutions to optimize their conversion funnels.
Klaviyo leveraged its brand and partnership network to reach nearly $700 million in revenue in a crowded marketing automation industry. Direct traffic is Klaviyo's leading traffic channel, in part because word of mouth has been part of the company's DNA since its early startup days. The brand has also driven the association between its name and marketing revenue attribution, with tactics like branded-metrics within the tool. Klaviyo has created a flywheel effect by partnering with companies like Shopify, WooCommerce, and marketing agencies.
This post covers 25 books to be a successful creator and highlights 3 main lessons from each.
Wade Foster, founder and CEO of Zapier, shares his contrarian takes on building a billion-dollar company — from fundraising advice to go-to-market strategy and hiring mistakes.
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Frontend developers should know some basic latency numbers as web page load times and user action responsiveness online are often influenced by network latency. For example, 200ms is the duration of time perceived by humans as “sluggish.” It takes about 150ms to parse about 1MB of JavaScript.
For resilient payment systems, Big Tech uses idempotency keys to prevent duplicate transactions and sets short timeouts to provide quick feedback to users. Circuit breakers, like in the stock market, are used to prevent cascading failures. These companies monitor the “four golden signals” (latency, traffic, errors, and saturation) to find and fix issues before they affect users.
The “Joel Test” rates the quality of a software development team. It should be updated so that employers who allow the use of AI tooling while coding are given a boost.
This interview tells the story of Pedro, who transitioned from a lorry driver to a Ruby on Rails developer at the age of 38. He was relentless in getting his first job after learning to program online through a bootcamp. Pedro encourages developers to always focus on learning, ask questions often, and find a mentor to help them grow faster.