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Google now lets developers programmatically manage comments across Docs, Sheets, and Slides, while the Docs API can also submit suggested edits for human review.
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AI search has gone beyond experimentation and is becoming a measurable source of traffic, transactions and revenue. New research from IDHL analyses 1.5 MILLION AI SEARCH-ENGAGED SESSIONS across 70 BRANDS and 175 WEBSITES to reveal how audiences are using AI today. * Explore PLATFORM-BY-PLATFORM TRENDS [5], emerging consumer
* Understand AI adoption across 20 INDUSTRIES and six leading AI platforms. * Access practical recommendations to strengthen your brand's visibility, authority and performance as search evolves.
ChatGPT Ads adoption is accelerating, with roughly 15K companies detected using OpenAI's ad tracking pixel. Early adopters skew toward software and tech, growth-stage companies, and US businesses. Reddit advertisers show the strongest overlap, with 9.6% also using ChatGPT Ads. Companies already investing in ChatGPT visibility are also far more likely to advertise there, suggesting some businesses are beginning to treat ChatGPT as a broader acquisition channel spanning organic visibility, referrals, and paid ads.
Search is growing even as the click disappears. Google Search revenue rose 17% to $63.3 billion last quarter, while revenue from the ads it places on publishers' sites fell. The remaining traffic has moved from news, health, and cooking sites to sites that sell products. How-to content no longer pays because the answer strips out the brand, but a buying question can't be answered without naming a product. That makes detailed product documentation the content worth publishing and paywalled expertise the content worth selling.
Reduce purchase hesitation on ecommerce pages by expressing quantities in the terms shoppers already use. Gush labels its pack sizes by occasions, while The Farmer's Dog shows portions and prices them per day, so shoppers don't have to calculate how much they need or what it costs. Product pages should spell out bundle contents, show prices per relevant unit, and answer “How long will this last?” beside the quantity selector. Watching shoppers choose a quantity can show you where unclear options create hesitation.
A clearer CTA can increase conversions by making an existing offer easier to understand and less intimidating. Exclaimer changed its homepage button from “Start free trial” to “Try it free for 14 days,” which made the trial length explicit and framed the action as a low-commitment opportunity. The rewrite increased trial sign-ups by 39% without changing anything else on the page. The result shows that improving how an offer is communicated can sometimes outperform creating a new offer.
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Ads get ignored on social media but not in TLDR! Reach developers, PMs, marketers, founders and other tech leaders where they actually pay attention. Learn more about sponsorship opportunities [12].
LinkedIn is testing separate For You and Network feeds, with Network showing only posts from connections and followed accounts. The ranking system itself is unchanged, but connections could become more important for distribution. Comments are now ranked differently for each viewer based on relevance and connections. LinkedIn also launched a Premium proofreading tool and says long-form LinkedIn articles are cited more often in AI search than feed posts.
Stop tailoring your resume for every job and optimize your LinkedIn profile for the roles you actually want. Compare 3-5 target job postings and identify repeated titles, skills, and responsibilities. Use those terms in your headline, About section, current title, skills, and Open to Work settings. Replace internal job titles with market-standard ones and move relevant experience higher on your profile. Small changes to a few fields can improve recruiter relevance faster than rewriting resumes for every application.
More AI-generated ad variations aren't producing more winning ads. The growth is concentrated among the biggest spenders and is mostly localization and small edits rather than new ideas. Ad algorithms, meanwhile, put a growing share of spend behind a handful of winners, and the traits that win on video often lose on statics.
Choose a staffing model based on the work, not just the workload or budget. Ongoing work that requires ownership and institutional knowledge points toward a full-time hire. Temporary workload spikes or specialized projects are better suited to freelancers or contractors. Contract-to-hire can bridge the gap when it's unclear whether a need will become permanent. Distinguish a temporary capacity problem from an ongoing role before adding headcount.
18% of senior marketing leaders have already eliminated roles due to AI, and a majority of high-performing marketing teams are expected to cut traditional entry-level jobs by 2030. Cutting those roles entirely would break the talent pipeline. Junior hires should instead take on higher-value work earlier, such as evaluating AI outputs and tying recommendations to outcomes, backed by coaching and mentorship.
An overview of how Google indexes webpages.
Shift Q5 creative from gifting to self-purchase, festive urgency to planning, and seasonal messaging to everyday utility.
Advertisers can now appear in Alexa for Shopping through sponsored prompts and product placements.
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Span connects coding agent sessions to tickets, PRs, and production outcomes, giving you evidence to measure returns and identify what to improve. >MEASURE RESULTS: Benchmark delivery, quality, and efficiency, then track progress against your targets [5]. >DIRECT INVESTMENT: See where tokens and team time go, what they produce, and how that aligns with your priorities. >IMPROVE HARNESS HEALTH: Identify where agents need repeated human correction and measure whether harness improvements reduce rework. >SIMPLIFY DEVFINOPS: Build evidence for R&D tax credits and software capitalization.
OpenAI made more than 20 major announcements across ChatGPT, Codex, its models, and more at DevDay 2026. It introduced agents that can take on ongoing responsibilities and new ways for people and AI to work together. The company also expanded its commitment to an open ecosystem by opening up ChatGPT as a shared surface where humans and agents can collaborate and where developers can directly launch new native experiences. There is now a new Pro 500 plan that offers 25 times the ChatGPT Plus allowance and includes access to Ultrafast.
Apple CEO John Ternus is moving to overhaul the company to accelerate product development, broaden its range of devices, and create a leaner organization with a greater focus on engineering. Early ideas under consideration include relying less on traditional spring and fall product release schedules and eliminating some middle-management positions. Ternus has indicated that the company should introduce products more quickly and become more experimental to remain competitive in the AI era. He is seeking new sources of revenue and ways to generate more money from existing products.
SpaceX has made it clear to NASA that it no longer wishes to fly its Crew Dragon spacecraft, or the Falcon 9 rocket, on missions to low-Earth orbit. The company has agreed to support the International Space Station until 2030, but it intends to retire the spacecraft after that. SpaceX has told companies developing private space stations for low-Earth orbit that they cannot order Crew Dragon missions for their habitats. The company has more than fulfilled its contract obligations to NASA, so it is unlikely that the agency can compel SpaceX to keep flying Dragon.
Joby Aviation recently flew its autonomous aircraft over Wichita. The company has developed a base system that can function in any aircraft. The plane used in the demonstration was a Cessna 208 Caravan that had been retrofitted with Joby's technology. Joby plans to start using the autonomous plane in emergency and cargo transport operations over the next few years, but its end goal is to make it a safe, viable transportation option.
AI makes it possible to build faster than ever. However, none of that speed applies to the data. Lose the data that users give you, and you have to start all over again. Let agents iterate over the code, but leave the data to humans.
Lemma is an open-source workspace where humans and AI agents work as one team. State is shared and permissioned, so many people and many agents work on the same records. It keeps running between sessions, on schedules, webhooks, and table events, and it improves as teams work with it. Lemma can be run locally or on Lemma Cloud.
Tech's red line has always been liability. As a technology matures, society sets more legal regimes, either through explicit regulation or case law. Previous technology waves have shown that industries can survive paying for the harms they cause. One would have to question the societal benefits of an industry if paying for the people it harms or kills is enough to kill the industry.
Meta has committed tens of gigawatts against a demand forecast for a set of first-party products whose adoption curve likely has a high margin of error. Muse appears to have found at least initial product-market fit as a consumer agent, but it is still a first-party product, and being wrong can be expensive. While the best use of Meta's compute will be its first-party products, an enterprise platform as a 'second' customer makes sense. If Meta underbuilds and can't serve the product it just found product-market fit for, users will drift to competing AI agents/products.
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After nearly a decade of R&D, Doroni unveiled a showroom model of its H1-X flying car. Morgan Stanley projects a $9T market by 2050. First deliveries are targeted for 2028.
The world's most powerful technology executives signed a voluntary agreement to adopt safety policies that include risk reviews, auditing, and evaluations of systems by third parties, and also to rebrand AI to 'super intelligence'.
Math research is a tool for drawing people together, and while AI could weaken these social bonds, this is not a given.
Google is testing directly paying websites and publishers when their content is used for AI Overviews and other AI results.
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Frontier Accelerate for Marketplace Premium offers a named engagement manager, hands-on technical consultations, plus $30K in Azure sponsorship to navigate publishing requirements and prepare your
Reddit is still mostly humans, but for a couple of brands, a quarter to a third of the buying advice comes from accounts that mostly recommend that brand.
OpenAI doesn't publish a list of advertisers, but advertisers use a small piece of tracking code that provides a strong signal that a company has set up ChatGPT Ads.
The Firefox 157 update will roll out a redesign of the web browser across desktop and mobile platforms.
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AI AGENTS JUST BECAME MAINSTREAM. Meta's Muse is putting them in the hands of billions, with free access and massive distribution across Facebook, Instagram, and WhatsApp. MUSE NOW ACCOUNTS FOR ~70% OF AGENTIC BROWSER TRAFFIC OBSERVED BY HUMAN. But, how do you capture this opportunity while preventing fraud and abuse? Join HUMAN for META MUSE 101 [4] to learn: 🔍 WHAT JUST HAPPENED: How Muse works and how it's changing digital traffic. 🛡️ WHY IT MATTERS: What agentic traffic means for your business. ⚙️ WHAT TO DO NEXT: How to identify, verify, and safely enable AI agents.
OpenAI introduces "Dots," AI-driven agents powered by GPT-6 Astra, designed to handle tasks autonomously using their own cloud computer. Dots integrate with over 4,000 apps and platforms like ChatGPT, Slack, and Teams, enabling seamless workflow and personalized assistance. They ensure user control with built-in safety measures, allowing for proactive task management while adapting to user goals and feedback.
GPT-6.1 Sol offers near-Astra intelligence at a fifth of the cost, delivering significant improvements for professional tasks and reducing costs for developers. It excels in coding benchmarks, matches Astra's performance on complex PDF queries, and improves business workflow automation while offering enhanced factual accuracy. Available via OpenAI API and multiple user tiers, it provides cost-effective solutions across tasks with substantial safety and transparency enhancements.
Meta introduced Muse for Small Business, an AI tool to automate tasks for entrepreneurs using Facebook and Instagram analytics, ad accounts, and other tools. The AI can streamline operations and integrates with platforms like Canva for seamless brand management. Muse aims to empower small businesses by saving time and boosting productivity, with free and subscription options available.
We now have slightly to moderately superhuman, legibly impressive general AIs across many domains. However, we have made relatively little progress on technical alignment or the moral dimensions of building superintelligence. Government regulation has been ad hoc and inconsistent. AI labs plan to use AIs to solve many facets of the alignment problem as there's too much work for humans to check, and the amount and share of unchecked work seems to be growing.
Anthropic and OpenAI have boosted their revenue by implementing strategic customer segmentation and pricing changes. Anthropic introduced enterprise metered billing, while OpenAI slashed Luna's price by 80%, bringing its revenue run rate close to $70 billion. Both companies aim to hit $100 billion in revenue by year's end, with major clients like Amazon and Google still undecided on long-term commitments.
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GitLab Transcend is live October 6. See AI-assisted, and autonomous workflows run on one platform with humans setting direction, plus a clear read on climbing AI bills and open-weight model alternatives. Hear from Gene Kim of IT Revolution, Hilton, and Thrive Market. Free, and registration includes the $1,600 Enterprise AI Summit livestream.
MCP Events lets ChatGPT subscribe to updates from an MCP server. Users choose what to monitor and what ChatGPT should do when an update arrives. ChatGPT supports webhook delivery and callback verification from the draft MCP Events specification. Polling, streaming, and the draft's `gap` and `terminated` control notifications are not supported.
Sign in with ChatGPT lets people use their ChatGPT identity to access supported external applications. It can be used to sign in on a participating partner site or when connecting an app from the ChatGPT plugin directory. Sign in with ChatGPT is available globally to authenticated ChatGPT users. Initial participating partners include Airtable, GitLab, HubSpot, Notion, Supabase, and Vercel.
d1 is a decision model that outperforms Jev on Hugging Face's Decision Index. It is built for fast, structured decision-making in software environments. Decision models are a good fit when the answer is a structured decision, such as in classification, categorization, routing, scoring, or content moderation. d1 is available on the Liquid API and will be available on OpenRouter soon.
OpenAI's Decisions API, powered by GPT-6 Luna, is now available in limited preview. Users define questions and possible answers, and the model classifies content, routes requests, or chooses an agent's next action. Text and images can be used as context. Preview access is limited to selected API customers for testing. A broad release is planned in the coming days.