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USING CONTENT TO FUEL WINNING PAID MEDIA IN 2026 (WEBINAR)

Content mistakes are often the reason behind failed paid campaigns. In this webinar, Lee Densmer and Devin Littlefield will share the 5 elements of a high-performing paid program, including writing, placing, and timing. The free event will take place on April 1 at 8 AM PT.

HOW TO CONNECT GOOGLE SEARCH CONSOLE TO CLAUDE AI

This guide shows how to connect GSC to Claude AI for free. It lets you get answers without exports, filters, or spreadsheets. It provides step-by-step instructions, warns of pitfalls, and shares shortcuts. Built on the open-source GSC MCP server, it makes keyword analysis, traffic insights, content planning, and indexing checks faster.

WHAT SXSW 2026 TAUGHT MARKETERS ABOUT EXPERIENTIAL MARKETING CAMPAIGNS

The standout activations at SXSW this year blended participation and clear intent. Rivian turned its product into an experience with a hands-on test track that drove real engagement and recall. Guerrilla plays like Grokbuster and the Epstein Walk of Shame captured outsized attention by inserting themselves into live cultural conversations with low-cost, high-impact stunts. WeRoad used curiosity-driven “missing animal” flyers to stop people in their tracks and convert interest via QR codes. The common thread was simple: give people something intentional to do, not just something to look at.

4 PROMPT TRACKING MISTAKES

AI prompt tracking often fails when teams focus on citations instead of brand mentions, use outdated SEO metrics like rankings, track too few prompts, and rely on short head terms that don't reflect real AI usage. Most prompts are long-tail and highly variable, so brands need representative sets and should evaluate visibility based on how often and in what context they appear. Expanding prompts with personas, locations, languages, and product attributes helps uncover perception gaps and new opportunities beyond surface-level performance.

NETFLIX PRICE HIKE: PUSHING CONSUMERS AWAY FROM AD-FREE OPTIONS

Streaming platforms are steering consumers toward ad-supported tiers as subscription prices rise, making ad revenue more profitable than ad-free plans. Netflix's standard plan reached $19.99 while its ad tier rose $2, reflecting a trend across Disney+, HBO Max, Peacock, and Prime Video. Ad tiers offer better value for users while giving platforms higher returns through targeting and live sports. Apple currently avoids ads outside sports.

TIP: SELF-REPORTED ATTRIBUTION

Add a “How did you find us?” field to every conversion point to capture attribution directly.

GRAMMARLY SHOWS HOW PROTOTYPING TURNED INTO AN EXCUSE FOR NOT THINKING

Grammarly faced backlash and a lawsuit after launching a feature that mimicked famous writers without permission.

Plaid case study.

APPLE PLANS TO OPEN UP SIRI TO RIVAL AI ASSISTANTS IN IOS 27 UPDATE

Apple will let Siri use AI services other than ChatGPT as part of the iOS 27 update. The approach will help Apple generate more revenue from third-party subscriptions through the App Store. It will mean Apple can add more external AI services without entering business discussions. The change is separate from Apple's work with Google to rebuild Siri using Gemini models.

THE SPACEX IPO WILL BE JUST AS UNCONVENTIONAL AS MUSK HIMSELF

SpaceX is preparing for an initial public offering aimed at mid-June, just before Elon Musk's birthday. Musk wants investors to visit SpaceX's manufacturing facilities and possibly witness rocket launches. He is betting that fund managers and analysts will leave with the desire to put in big orders for the IPO, which is expected to raise between $40 billion and $80 billion. The filing for the IPO is expected to be done in the coming days.

HERE IS NASA'S PLAN FOR NUKING GATEWAY AND SENDING IT TO MARS

NASA announced on Tuesday that it will pause work on a lunar space station and focus instead on building a surface base on the Moon. The agency has spent close to $4.5 billion on developing technology for the Gateway program since its beginning in 2019. There are pieces of the space station undergoing construction and testing in factories around the world. NASA plans to repurpose the core of Gateway, the Power and Propulsion Element, into a nuclear propulsion demo. It will use the nuclear engine in the interplanetary SR-1 mission scheduled before the end of 2028.

WHAT HAPPENS WHEN YOU CLONE MICE FOR 20 YEARS STRAIGHT?

Two scientists conducted a study over 20 years where they cloned generations of mice to see what would happen. The researchers created a total of 58 generations before the project ended - the mouse cells just wouldn't make clones. This took 30,947 individual attempts due to the low efficiency of cloning technology. There was a steady accumulation of mutations over the generations, and an entire X chromosome was lost at some point between generations 25 and 45, and never regained. The various other chromosomal deletions, inversions, and translocations added to the reasons why the cloning process failed after 58 generations.

SEE HOW DEVELOPERS BUILD AGENT MEMORY →

STRIPE PROJECTS: PROVISION A PRODUCTION-READY DEV STACK FROM YOUR TERMINAL

Stripe Projects is a new tool in the Stripe CLI that lets users provision real services from the terminal, keep resources in their provider accounts, sync agent-ready credentials safely, and upgrade to paid tiers when needed, without rebuilding their stacks or leaving the terminal. It is designed to make setups repeatable across machines and teammates, and deterministic enough for agents to operate safely. Projects can handle payment without re-entering payment details across provider dashboards for paid tiers. Developers can use it to go from a local repository to a working stack backed by provider accounts they own.

WHAT'S IN A CODEBASE?

Humans collectively can do incredible things, but much of it is illegible tribal knowledge passed down orally through generations of apprentices, and through the capabilities of machines that fabricate the next generation of machines. A lot has been done to refine human knowledge, extract its essence, and compile it into a form that can help future generations reach new heights. So far, this has proved to be a uniquely human capability. Diagnosing, fixing, and then figuring out how to test the real fix is hard enough as a human. Reproducing these system failures in an agent-testable way is inevitably going to be expensive and impractical.

READ TIME'S FULL INTERVIEW WITH SPACEX'S GWYNNE SHOTWELL

This article contains a transcript of an interview with SpaceX's President and COO, Gwynne Shotwell. The interview covers the xAI/SpaceX merger, SpaceX's upcoming IPO, data centers in space, Starlink in war zones, orbital traffic, and more. Shotwell also discusses her personal relationship with Elon Musk. She also talks about her experience as a woman in an industry where more than 75% of the leadership is male.

THE WHITE COLLAR REVOLUTION IS HERE

Software developers get rewarded for adopting new technologies fast, but white-collar workers get penalized as stability and risk mitigation are major parts of the value they provide to clients. Companies need to pair subject matter experts with cutting-edge researchers to take full advantage of the AI era. This business model encourages practitioners to hand off tasks to be automated instead of clinging to old ways of working. The winning businesses build the machines that build the machines.

WHAT ABOUT JUNIORS?

The new junior path involved getting engaged much earlier with the essence of engineering.

THE HANDOFF PROBLEM

Tesla's Full Self-Driving has always depended on handing off to the human, and this has resulted in Tesla's robotaxi service with 'safety monitors' crashing six times as often as human-driven taxis.

JENSEN MANIFESTING THE FUTURE

Jensen Huang discussed a future of AI factories that manufacture tokens during his 2.5-hour-long keynote at Nvidia's multi-day GTC 2026 developer conference.

APPLE DISCONTINUES THE MAC PRO WITH NO PLANS FOR FUTURE HARDWARE

The Mac Pro has been removed from Apple's website, and Apple has no plans to offer future Mac Pro hardware.

APPLE GIVES IPHONE DESIGNERS BONUSES UP TO $400K TO COUNTER OPENAI POACHING

The bonuses are in the form of restricted stock units that vest over a four-year period.

WE NEED BETTER STORIES ABOUT THE FUTURE

The headlines reaching mainstream audiences about AI range from depressing to doomsday.

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CLAUDE AI MAKER ANTHROPIC CONSIDERS IPO AS SOON AS OCTOBER

Anthropic is considering holding an initial public offering in October. The company has had early discussions with Wall Street banks on a potential listing. A listing could raise more than $60 billion. Deliberations are ongoing, and no final decisions have been made.

ELON MUSK'S X RESTRUCTURES AHEAD OF SPACEX IPO

X let go of its chief marketing officer and conducted a round of layoffs of nontechnical staff over the last several weeks. The company is right-sizing ahead of its parent company SpaceX's potential $1 trillion-plus IPO. Most of the remaining staff at X have been told to focus on growing the company's revenue. The company plans to launch a payments business, X Money, in early public access next month.

GEMINI 3.1 FLASH LIVE FOR REAL-TIME VOICE AI

Gemini 3.1 Flash Live is a real-time voice model focused on low-latency, natural dialogue. It is available across Google's developer APIs, enterprise tools, and consumer products.

THE AGE OF VERTICAL MODELS IS HERE

Fin, a customer service agent by Intercom, beats the best models in the industry, including GPT-5.4 and Opus 4.5. High-performing, fast, and cheap, the model consistently outperforms competitors while operating at a tremendous scale. It resolves almost 2 million customer issues per week. The model has already grown to nearly $100 million in recurring revenue.

MEET THE AGENTS AT USV

USV built internal AI agents that ingest meeting transcripts, emails, and calendars to create structured “mentions” tied to companies and people, forming a continuously updated internal knowledge base. The system evolved from a simple meeting recap email into a custom CRM after existing tools failed to support real time context aggregation across workflows. USV improved adoption by naming agents, giving them roles and tool access, and embedding them directly into email threads where teams provide feedback that updates agent behavior.

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IMPROVING COMPOSER THROUGH REAL-TIME RL

'Real-time RL' is a technique created by the Cursor team that involves using real inference tokens for training. The team serves model checkpoints to production, observes user responses, and aggregates those responses as reward signals. The approach allows them to ship an improved version of Composer as often as every five hours.

CHROMA CONTEXT-1: TRAINING A SELF-EDITING SEARCH AGENT

Chroma Context-1 is a 20B parameter agentic search model trained on over eight thousand synthetically generated tasks. It achieves retrieval performance comparable to frontier models at a fraction of the cost and with up to 10 times the inference speed. The model returns a ranked set of supporting documents to a downstream answering model, cleanly separating search from generation. It decomposes high-level queries into sub-queries and iteratively searches a corpus across multiple turns, selectively discarding irrelevant results to free capacity as its context window fills.

COHERE RELEASES OPEN SOURCE TRANSCRIPTION MODEL

Cohere's Transcribe is an open-source ASR model optimized for low word error rate and production use. It achieved top accuracy on the Hugging Face Open ASR leaderboard.

MISTRAL LAUNCHES VOXTRAL TTS MODEL

Mistral's Voxtral TTS is a 4B-parameter multilingual text-to-speech model designed for low-latency, expressive voice generation, and scalable deployment in voice agents.

ANTHROPIC WINS PRELIMINARY INJUNCTION IN DOD FIGHT AS JUDGE CITES ‘FIRST AMENDMENT RETALIATION'

Anthropic has won a preliminary injunction in its lawsuit against the Department of War over the ruling of the company as a 'supply chain risk'. The judge in the case said that nothing in the governing statute supports the notion that an American company can be branded a potential adversary and saboteur of the US for expressing disagreement with the government. Anthropic refused to grant the Pentagon unfettered access to its models across all lawful purposes, as it didn't want its technology to be used for fully autonomous weapons or domestic mass surveillance. The company says that it will continue working productively with the government.

WHAT DO FRONTIER AI COMPANIES' JOB POSTINGS REVEAL ABOUT THEIR PLANS?

While AI companies guard their strategies closely, their hiring pages are public. These posts contain clues about what products companies are developing, who they hope to sell them to, and what bottlenecks they see coming. This post analyzes the current open roles at the leading foundation labs. As these labs continue to grow and their strategies change, their career pages will remain one of the best places to watch it happen.

HOW STANDALONE AI VIDEO GENERATION TRAFFIC EVOLVED OVER THE PAST 12 MONTHS

Grok currently has the largest traffic share in the AI video generation space.

DREAMINA SEEDANCE 2.0 ROLLING OUT IN CAPCUT

CapCut has begun rolling out Dreamina Seedance 2.0, a new video and audio generation model in CapCut with built-in safety safeguards, initially to paid users in select global markets.

ANNOUNCING CLINE KANBAN: A CLI-AGNOSTIC APP FOR MULTI-AGENT ORCHESTRATION

Cline Kanban is a kanban board for managing coding agents that streamlines workflows by displaying task statuses and dependencies at a glance.

APPLE MUSIC IN IOS 26.4 HAS NEW DESIGN FOR ALBUMS, PLAYLISTS, AND MORE

iOS 26.4 updates Apple Music with a more immersive fullscreen design for albums and playlists, where the tracklist background dynamically uses colors that complement the artwork, creating a more visually cohesive experience. It also introduces a redesigned Profile screen—shared across apps like Music, Podcasts, and TV—that provides quick access to Apple Account features such as adding funds or redeeming gift cards, making both navigation and account management more streamlined.