A new report from VistaPrint and Wix takes a look at the state of SMB marketing based on a survey of small business owners and consumers. Social apps are now where most people find information about brands, while SMBs are increasingly investing in social media ads. Traditional marketing tactics, such as direct mail and outdoor signage, are still effective at getting consumers to visit a small business. Promotional discounts, loyalty offers, and regular communication all make consumers more likely to shop at a small business. The report contains additional findings about marketing tactics for different age groups and how SMBs are investing in marketing.
Amazon Ads has unveiled an expanded suite of new interactive and shoppable ad formats for Prime Video designed to make it easier for viewers to connect with brands. Shoppable carousel ads allow customers to browse and shop multiple related products on Amazon during ad breaks. Interactive pause ads show a translucent ad featuring brand messaging and imagery when a user pauses a show or movie. Interactive brand trivia ads feature factoids about a brand while giving customers the opportunity to shop on Amazon and even unlock rewards.
CTA button copy should complete the sentence “I want to (blank)”. Use an action-packed verb like ‘sign up', ‘register', or ‘download' to replace the blank. Adding a subheading underneath the CTA can also act as an extra nudge. Use drop-shadows to make a CTA easily identifiable as a clickable element. If a CTA is placed above-the-fold, ensure it aligns with the reading pattern. However, don't always stick to placing CTAs there, as below-the-fold may work better for complex offers. It's important to test. Don't place unrelated content, ads, or social media buttons near a CTA.
Two targeted, high-conversion GTM tactics allowed a SaaS brand to grow to $700k ARR in just 4 months. The brand created a custom, personalized landing page for each account and individual when conducting cold outreach on LinkedIn. The team also attended in-person conferences that they knew their ICP would attend and prepared personalized ABM decks in advance based on the exhibitor list.
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The cookie is crumbling [8] and marketers relying on old-school targeting are working on borrowed time. Lotame's Data Collaboration Platform playbook [8] fuels marketers with smarter, faster and easier ways [8] to preserve addressability and maximize scale. Learn how you can use data collaboration to 10x conversions, deliver pinpoint personalization, maximize engagement - and much more. Get the free
This article walks through how an email marketer uses ChatGPT to build an email sequence. First, she uses a prompt to create an outline of key topics, value-adds, and CTAs to focus on in each step of the sequence, along with recommendations for time delays between emails. Then, she has ChatGPT provide potential email copy to use as a base. Lastly, she manually writes and infuses her brand voice into the copy to reflect human empathy when finalizing the email sequence.
OpenAI offers a Batch API that allows users to send grouped requests at half the usual cost. This feature is particularly useful for tasks that can wait up to 24 hours, for example, clustering SEO keywords, product feed copy optimization, or large document summarization. This article includes a simple step-by-step guide to using the Batch API for large-scale SEO tasks.
Meta has announced several new features designed to help advertisers drive performance. The platform now offers personalized machine learning-powered creator recommendations in Instagram's Creator Marketplace designed to reduce the time spent sourcing creators for Partnership Ads. Advertisers can now use multi-destination product ads on Facebook Reels, which allow users to swipe through multiple products at once. Reminder ads on Instagram now support external links, designed to help convert a user's interest into a purchase.
Many businesses mistakenly expect their homepage to perform like a top salesperson. They translate functional value into business value for prospects. ClickUp, a productivity platform, stands out by prioritizing believable functional benefits on their homepage, allowing prospects to envision the practice benefits without needing a sales pitch. A homepage has limited time (15 seconds) and reach. Leave the detailed value discussions to sales calls and tailor your homepage with believable benefits.
A guide to what transactional emails are and are not, and the related compliance requirements. Transactional emails include order or shipping confirmations, order refund notifications, password resets, or customer service replies. Triggered emails, which are not transactional emails, include order renewal reminders, back-in-stock notifications, abandoned cart emails, and birthday/anniversary notifications. Transactional emails do not need an unsubscribe link. For customers in the U.S., no more than 20% of a transactional email should be promotional messaging.
A round-up of learnings that cover fine-tuning your ICP, nailing product messaging, and more.
This contains a list of tools an entrepreneur used for their business, categorized by marketing, branding, stock images, analytics, copywriting, and more.
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Multi-tenant data lakes provide a secure and scalable foundation for customer-facing analytics [4]. Companies like Zendesk (145,000 accounts), Asana (100,000+ customers), and Zuora (1000s of platforms) leverage this combination for efficient resource utilization, tenant data isolation, and contextual insights, unlocking value from
Token-based authentication is when a user is authenticated by presenting a digitally signed token instead of entering a password. It's a common alternative to session-based authentication. JSON Web Tokens (JWTs) are a popular implementation of token-based authentication as they have a self-contained structure that includes user data and a signature for integrity verification. This article provides code implementations for both generic token-based authentication and JWTs.
React Query and React Context can be used together to manage data dependencies and make component logic simpler. Combining both makes implicit dependencies (like knowing a query has been executed elsewhere) clear and visible in your code.
Flaky tests are when tests sometimes pass and sometimes don't. Most of the time, they occur due to tests being poorly written and not hermetic. Sometimes, they can be due to resource constraints or data conflicts in the test environment. To prevent flaky tests, developers should catch them early by running tests often and reduce dependencies on external factors as much as possible.
Developers often feel the urge to rewrite code they perceive as messy, even if it's their own relatively recent work. This is because reading code is inherently harder than writing it. However, code that works and has been in production for a long time is often more stable and robust than developers realize.
DrawDB is a database entity-relationship editor in the browser. Developers can use it to build diagrams, export SQL scripts, and more.
Teable is a no-code database built on Postgres. It uses a spreadsheet-like interface to help create complex enterprise-level database applications.
JSONPath is a language for querying and extracting data from JSON documents. It can be used for tasks like updating OpenAPI descriptions or writing validation rules. Its syntax is inspired by XPath, making it easy to navigate JSON structure and find specific data.
While AI applications offer new capabilities to users, the pricing is mostly the same as traditional software applications. Most AI apps use subscription models, often based on the number of users. Free versions or trials are common to drive initial adoption. A new pricing model that AI could help facilitate is success-based pricing, where the user gets charged only when the product delivers a successful outcome.
Telling your users something is easy while they're struggling to understand it can be frustrating and counterproductive for learning and adoption of your product.
Baileys is a TypeScript/JavaScript WhatsApp Web API that uses a WebSocket directly to interact with WhatsApp on the web.
CSS Text Box Trim is a CSS property that allows you to remove the leading whitespace from a block of text.
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WorkOS is bolstering its vision to become the world's best identity platform with the acquisition of Warrant - an open source authorization service.
Apple is reportedly planning an 'iPhone 17 Slim' model to replace the Plus model in its lineup. The Slim model will have around a 6.6-inch display, a slimmer design, an A18 or A19 chip, 8GB of RAM, a 24-megapixel front camera, and a 48-megapixel telephoto camera. It is expected to have an aluminum chassis and some other external design changes. Apple will likely announce the iPhone 17 lineup in September 2025.
2024.05.07·macrumors.com·1 min read·TLDR Foxconn is reportedly assembling Apple AI servers that contain the M2 Ultra. It is planning to assemble AI servers powered by the M4 chip in late 2025. While Apple is prioritizing on-device processing for many of its upcoming AI tools, some operations will inevitably have to occur in the cloud. The company is expected to announce on-device AI features at WWDC in June. 2025's iPhone 17 models will apparently be more focused AI devices.
2024.05.07·macrumors.com·2 min read·TLDR The US provided Boeing and SpaceX with funding to build a crewed space vehicle in 2014. Boeing received far more funding than SpaceX and it had far more experience, but the company still allocated fewer resources to the project than it needed to thrive. The company kept carrying technical debt forward so that additional work was lumped onto the final milestones. Other issues, such as the way the company was structured, cost fixation, siloed development, and a lack of proper testing, all worked together to kneecap the project.
Boeing is set to launch two NASA astronauts to the International Space Station (ISS) on its Starliner spacecraft. The inaugural crewed flight is a crucial final test before NASA can authorize Boeing to conduct routine flights to and from the space station for the agency. This will be Boeing's first launch with humans aboard its spaceship. The astronauts will spend about a week at the space station before returning to Earth. While SpaceX has been ferrying astronauts to the ISS since 2020, NASA does not want to rely on a single company.
2024.05.07·nbcnews.com·5 min read·TLDR Sponsored
Looking to enhance your application security reporting? Check out Snyk's latest resource REPORTING APPSEC RISK UP TO YOUR CISO [9] - a guide for you on risk prioritization, risk introduction and measuring your AppSec program.
GitHub's Artifact Attestations allows project maintainers to create a tamper-proof, unforgeable paper trail linking their software to the process that created it. It creates metadata that can be used as a foundation for new security and validity checks through policy evaluation. Verification support will be expanded to the Kubernetes ecosystem later this year.
2024.05.07·github.blog·12 min read·TLDR Software productivity is famously unmeasurable. This article suggests using value-add capacity as a measure for software productivity. In the absence of measures for return on investment, the percent of engineering time spent on value-add activities is a pretty good proxy for productivity. Using this metric can help organizations identify what to focus on to achieve the goals they want.
2024.05.07·jamesshore.com·12 min read·TLDR Private stock sales have always felt a bit like the Wild West. Investors continue to find ways around companies' attempts to restrict stock sales using techniques such as forward contracts, which allow employees to cash out their future shares through a pledge to sell the shares to an investor in the future. Some companies forbid these practices and say such deals are void. Companies creating funds with these shares say they are making the market more accessible and that shares obtained through forward contracts are legal.
2024.05.07·nytimes.com·11 min read·TLDR Multiple recently-former Tesla employees posted on social media on Sunday to share that they were no longer with the company. The company started laying off employees last month ahead of the release of its Q1 financial results. While Elon Musk has said that he plans to reduce headcount by more than 10% globally, the total may be closer to 20% by the time everything has settled. The latest round of layoffs affected service advisers, engineers, and HR.
2024.05.07·arstechnica.com·2 min read·TLDR Sponsored
Have you ever wanted to see your own brand in TLDR? Our team already helps companies like AWS, Google Cloud, and Vercel reach an audience of smart tech-savvy professionals like yourself, find out more here [14]!
2024.05.07·advertise.tldr.tech·Sponsor·TLDR This repository contains models, datasets, and tools for real-world robotics in PyTorch.
2024.05.07·github.com·GitHub repository·TLDR Microsoft's new large-scale AI language model, MAI-1, could potentially rival state-of-the-art models from Google, Anthropic, and OpenAI.
2024.05.07·arstechnica.com·2 min read·TLDR Stack Overflow and OpenAI have announced a partnership that will give OpenAI access to Stack Overflow's API.
2024.05.07·theverge.com·2 min read·TLDR This article presents an overview of how to get started with JavaScript's `using`, Disposables, and explicit resource management.
2024.05.07·jonathan-frere.com·21 min read·TLDR Quora's Poe (short for Platform for Open Exploration) lets users ask questions of and talk to a variety of chatbots, lets developers build their own bots, and offers a bot monetization program and marketplace.
2024.05.07·techcrunch.com·12 min read·TLDR Intelligent people simply aren't willing to accept answers that they don't understand.
2024.05.07·nabeelqu.substack.com·23 min read·TLDR Sponsored
AE Studio's team is stacked with elite software creators [4] who can turn any AI/ML concept into reality for your business. Automated reports, NLP, custom chatbots - if you can imagine it, AE Studio will build it [4].
2024.05.07·ae.studio·Sponsor·TLDR AI Stack Overflow, a popular programming website, and OpenAI are partnering to provide a data API for OpenAI customers to retrieve real time and vetted data.
2024.05.07·stackoverflow.co·6 min read·TLDR AI Elon Musk plans to enhance X's AI, Grok, to merge live news with social media commentary to provide updates and citations in real time. Grok will generate news summaries from user discussions on X, focusing on engagement and accuracy. The project faces challenges with proper citation and legal concerns.
2024.05.07·bigtechnology.com·4 min read·TLDR AI