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The Apple Watch's small screen size, need for glanceable content, and technology constraints require designers to think creatively to ensure a successful user experience. To design more accessible apps, designers should familiarize themselves with accessibility settings like Dynamic Type and VoiceOver and test apps regularly with accessibility settings enabled.
Easily design device mockups for presentations or to share on social platforms. Choose between phones, tablets, computers, watches, and displays.
Create your ideal relaxation, focus, or creativity atmosphere with 75 carefully curated sounds.
Check your colors using APCA (Advanced Perceptual Contrast Algorithm), a modern color contrast algorithm that aims to be perceptually uniform.
In the future, the most successful designers won't be pixel-pushers but multidisciplinary creative strategists who are as fluent in brand positioning and strategy as visual design. They'll leverage AI and global freelancer networks to amplify their capabilities, possibly as single-person agencies, and they'll be instrumental in helping brands craft distinctive, emotionally resonant experiences across multiple digital platforms and channels.
The new Apple Pencil Pro remains physically unchanged. Still, it comes packed with new features like a gyroscope, haptic feedback, and the ability to locate it using 'Find My,' all at the original price point. Despite the array of enhancements and its synergy with the latest iPad Pro, an eraser function still needs to be present, and compatibility issues may arise for those upgrading from older models.
AI product designers often need help understanding the complex technologies behind their products. Effective communication with technical experts can be difficult, as is keeping up with evolving design patterns for human-AI interaction. This article compiles resources to enhance designers' knowledge and skills, enabling them to tackle their work confidently.
Imperia's refreshed logo – hot off the heels of a rebrand – has been turned into a pasta rolling machine, whipping out perfect ribbons of fettuccine and tagliatelle.
Gubbins is a puzzle game where you place tiles to make words, aided or hindered by wildcard modifiers called Gubbins.
Many sidewalks worldwide, including those in Sweden and Taiwan, feature David Zinn's chalk drawings.
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Every customer is unique, and so should your videos. Flips by Gan.AI [4] helps brands create millions of AI-personalized dynamic videos from a single video, making each customer feel like you're talking directly to them. Boost engagement by 300% and uplift your sales conversions.
Instagram's content team has warned marketers about posting Reels longer than 90 seconds, citing potential negative impacts on distribution within the app. The platform's evolving stance on content length optimization highlights the need for creators to pivot their strategies accordingly to ensure maximum visibility and engagement on Instagram.
Millennials and Gen Z prefer seeking financial advice online over financial professionals. They're twice as likely to try popular “financial hack” trends from social media. 62% of millennials and Gen Z have tried at least one of the following trends: the “no-spend” challenge, extreme couponing, cash stuffing, and maximizing credit card rewards. Gen Z are also more willing to invest in cryptocurrency or NFTs than stocks. These financial behaviors emphasize the need for brands to engage with younger demographics where they're most active and receptive.
KURU Footwear created a study of the longest and shortest airport walks in the U.S. It resulted in 25 links over DA 80 (including Yahoo, MSN, USA Today, AOL, and Travel+Leisure), 60 syndications, and a total of 125 backlinks. The team used a survey to collect the data, then produced graphics featuring the results. They used Buzzstream to build media outreach lists by reporter location and then pitched the campaign to journalists.
This article includes a guide and spreadsheet template to manage evergreen content effectively. It emphasizes the importance of conducting keyword research, competitor analysis, and content audits to inform content updates effectively. It also highlights best practices for content refreshment, including incorporating multimedia elements, optimizing on-page elements, and promoting updated content across channels.
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It's time to bid farewell to old-school targeting and embrace the new gold standard: your first-party data [10]. To thrive in this changing world, digital marketers must diversify their data strategies and leverage innovative technologies like Data Collaboration Platforms [10]. This empowers them to execute more meaningful connections with existing and prospective customers.
Scripts are code snippets that work behind the scenes and free up time for account strategy and critical optimizations. The Change History Alerts script notifies you when changes are made to a Google Ads account with multiple users. The Pmax Search Terms and Categories script makes it easy to see search queries that triggered ads in Performance Max campaigns. The PMax insights script provides percentage of spend by channel (Shopping, Video, Display, and Search/Other), cost and conversion metrics by campaign and network, and performance by asset group. The RSA Checker script finds ad groups without active responsive search ads.
A roundup of Google Search stats that covers local and mobile search, Google Ads, Google Discover, and more. Some interesting stats: 62% of desktop searches and 34% of mobile searches result in no clicks, Reddit is the most popular domain for product review queries, and 49% of Gen Z women use Google as their search engine (the rest use TikTok).
Product, marketing, and sales-led models differ in terms of which function is responsible for driving company growth. Over the past few years, PLG has become very popular, but one growth model might fit a product better than another. Companies often combine models in practice, especially when they grow. This article walks through the strengths and weaknesses of each model, as well as tips for succeeding as an employee within each one.
This guide shows how to turn marketing into a step-by-step process for business growth. Divided into 4 levels, it begins with setting up a marketing strategy and progresses through planning and execution. Each level stresses the need for a clear target audience, a solid value prop, and consistent messaging throughout the marketing journey. The aim is to integrate marketing experiments into long-term, fully integrated programs.
EA is considering a more aggressive in-game ad policy for its AAA games. The announcement has stirred controversy among fans, given EA's history of facing backlash over intrusive ad practices, such as the controversial update to The Sims 4 earlier this year.
Apple's impending rollout of an AI-powered ad-blocking feature in Safari has sparked a contentious debate within the publishing industry.
The new regions include South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, and Indonesia.
5 trending campaigns from McDonald's and F*ck Being Humble for Mental Health Awareness Week.
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AI product leaders - Are you struggling with feature adoption?
AI is to creativity what microwaves are to cooking. As generative AI allows anyone to create virtually anything, the need for discernment becomes more critical. Despite technological advancements, creative skills remain essential for producing high-quality designs.
AI is reshaping Big Tech from a sector focused on selling computers to one centered on selling computational power, akin to the energy industry. As AI's demand for power surges, with compute requirements doubling every 100 days, this shift becomes more pronounced. This rapid increase starkly contrasts with the efficiency improvements often highlighted by proponents of AI, who claim it will either save or doom humanity.
Apple's iPad advertisement was withdrawn after missing the intended mark of celebrating creativity. This article examines Aggregation Theory and the "Bicycle for the Mind" concept, illustrating the transformative potential and challenges of digital tools in enhancing human capabilities. It underscores the need for alignment between messaging and user expectations to effectively innovate and meet market demands.
This article examines how Samuel Odio, as Head of Product, strategically pivoted Fivestars from slow growth to a lucrative $317 million acquisition and details his approach to challenging foundational business assumptions through lean hypothesis testing, ultimately leading to a transformative strategy that significantly enhanced the company's value.
Leaders must navigate decision-making in volatile, uncertain, complex, and ambiguous environments, balancing the need for timely action with the necessity of gathering sufficient information. Employing tactical patience allows leaders to find the optimal moment for decision-making, avoiding both rash actions and indecisiveness, and foster transparent communication with their teams about the decision-making process.
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IMG.LY's [10] SDKs are used by billions of end-users and power 500M+ video and photo creations — from TikTok-style video tools to Canva-like design editing. The SDKs [10] are highly customizable, cross platform, ideal for template based workflows, and highly
These are 3 approaches for those feeling stifled in a “feature factory” environment: 1) Guerilla Tactics, focusing on localized innovation within their immediate scope; 2) Soft Power, leveraging visible, incremental changes to influence broader organizational processes; and 3) The Long Game, aiming for long-term transformation through executive buy-in and persistent advocacy.
A product release focuses on the technical readiness and initial user feedback of a product, often in controlled environments like beta versions. In contrast, a product launch targets market engagement through strategic marketing and public relations to drive awareness and adoption.
This article challenges the relentless pursuit of career advancement and the constant questioning of "What's next?" Instead, it advocates for appreciating current achievements and finding joy in the present.
Appreciate the value of constructive criticism from your manager, as it constitutes genuine coaching and mentoring, even if it doesn't align with your idealized notions, as investing in your growth often manifests through feedback and guidance in everyday work interactions.
Here is a diagram that visualizes product design as a stack of decisions built on top of a stack of knowledge.
In complex corporate environments, launching even small features requires immense effort due to systemic dysfunction, and while individuals may recognize the need for change, fixing such issues often requires leadership intervention and a deep understanding of underlying strategic, cultural, and interpersonal challenges, rather than merely implementing new processes or focusing on outputs.
React Query is both a data fetcher and an asynchronous state manager designed for handling server state. Unlike client state (managed with useState or useReducer), server state is often asynchronous, persistent, and can be modified by multiple users. React Query abstracts common complexities like cache management, invalidation, and refetching, allowing developers to focus on building their applications without getting bogged down in the complex, nitty-gritty details of data fetching.
Patching globals, or modifying existing APIs in a language, can lead to maintenance issues, unpredictable behavior due to conflicting implementations, vendor lock-in, and even slow down the progress of the language itself. These issues arise because patched globals are essentially modifications to code that you don't own, making them difficult to manage and predict. There are often better, more explicit solutions to API design challenges that avoid these issues.
This author is part of a team that built microservices the “wrong way” where everything depends on everything else and thus it's too difficult to make architectural changes. Commenters give their recommendations, such as collapsing the system to an actual monolith if possible and turning remote calls to local calls.
Founders share how they manage code for their free and paid SaaS products. Many products use a plug-in architecture, while others have separate codebases for the open-source product versus the paid product.
JavaScript has changed a lot since 2015, especially thanks to improvements in the ECMAScript specification. Early JavaScript was difficult to work with due to issues like function-scoped variables and callback hell. Modern JavaScript has introduced features like block-scoped variables, arrow functions, promises, and async/await, which makes development much better. Tooling has also gotten better.
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If you're building on Supabase, the new Sentry integration [9] is a powerful way to find slow queries and errors in your database. Join Thorsten from Supabase and Lazar from Sentry for a live developer workshop [9], where they'll demo the integration on a Next.js project. Sign up for the session this Thursday! [9]
OpenAI has released GPT-4o, an AI model that can reason across audio, vision, and text in real time. Developers can access the GPT-4o API as a text and vision model. It's 2x faster, half the price, and has 5x higher rate limits compared to GPT-4 Turbo.
Graphql-request is a minimal GraphQL client that supports both Node and browsers for scripts and simple apps. It has a Promise-based API and first-class TypeScript support.