Pinterest shared a series of insights on marketing to Gen Z based on first-party platform data and recent audience research. Gen Z is Pinterest's fastest-growing audience, making up more than 40% of its global monthly users. This generation uses the platform as a search engine, so brands should optimize their Pins for Pinterest search. Gen Z saves nearly 2.5x more Pins and makes 66% more boards than other generations, which means upper-funnel and retargeting campaigns can set the stage for lower-funnel success. 63% of weekly Gen Z Pinners say that they're ‘always shopping,' so brands should take advantage of ad formats like carousels and collections with direct links.
Powerful product messaging is the backbone of a good marketing strategy. Your website should speak to one specific persona, not a range of segments. Instead of showing a long list of features on your homepage, it should describe the desirable transformation your product will create. Strong customer success stories, case studies, and any other third-party validation will bring validity to lofty promises. Moreover, a compelling and authentic brand personality goes a long way in differentiating your brand.
This article outlines strategies for enhancing customer loyalty through personalized interactions, consistent service, and proactive engagement. Personalization includes offering tailored recommendations and exclusive offers. Consistency involves delivering reliable experiences across various channels. Proactive engagement focuses on anticipating customer needs and resolving issues before they escalate, achieved through monitoring customer behavior and feedback.
This framework is useful for B2B marketers wanting to test a content-driven nurture. It involves asking questions before building your sequence, deciding on the type of content relevant to your audience (ie. a playbook, case study, framework), and incorporating content into every single email and followups. A sample of an email drip series is included.
TikTok announced a new media buying certification that allows digital marketers to highlight their expertise in TikTok advertising. Candidates who pass the exam will receive an official TikTok Media Buying Certification, which is valid for 2 years along with verifiable accreditation. There's no accompanying course (as is the case with the usual TikTok University offerings), but there is a 124-page study guide.
Funnels come with a lot of nuances and are non-linear and non-time-bound in nature. Every business needs to define and optimize its own funnel uniquely. To optimize a marketing funnel, set a purpose for each stage of it and use data to understand what's not working. Build marketing strategies for each stage, keep refining your buyer personas, and audit your marketing assets.
This article highlights the rise of employee social ambassadors, with examples of employees using their platforms to share brand experiences. Brands like Shake Shack are leveraging this trend by collaborating with employees and creators to create authentic content. Experts argue that instead of trying to control employee posts, companies should find ways to mitigate risks and harness the authenticity that employee ambassadors bring.
Major publishers are exploring new revenue streams to combat declining ad revenues and subscription growth. Strategies like e-commerce, affiliate marketing, and social media partnerships are gaining traction. Companies such as Condé Nast and The Independent are also diversifying their offerings and expanding globally.
A portfolio template to showcase projects and improve job applications.
These shifts include platforms preferring longer form content, creators switching click-bait hooks and quick edits for longer scenes and personality, and viewers experiencing trend fatigue.
A chart breaking down the definitions, goals, and competitive alternatives of outcome-based, use case-based, and category-based positioning.
Slack initially relied on cron jobs for its notification system but found it hard to scale. To address this, its team developed a new cron execution service using Go and Kubernetes for scalability and a leader-follower architecture for simplified synchronization and rapid failover. This service offloads resource-intensive tasks to a job queue, using Kafka for durability and Redis for efficient dispatch to worker nodes, and tracks job execution with a Vitess table for deduplication and monitoring.
Long parameter lists in functions can be hard to understand and maintain. Instead, it's better to create value objects that group related parameters into a single object. This makes the function calls simpler and makes the code more maintainable.
Although clever code feels impressive to write, it's often unmaintainable and unreasonable to write in production. Code that is easy to understand and readable is arguably harder to write than clever code. This article provides tips and resources for getting better at writing clear code, along with an anecdote about the difficulties of writing clear code and an email about coding style from John Carmack.
This author is against the hype around RAG, which is used to help LLMs generate references alongside its answers. Instead, they believe that the flexible queries of LLMs are more valuable and prefer direct access to the relevant information.
Saying no can help you prioritize your most important work and avoid overcommitting. Say yes to things that energize you and ask yourself if you would still be excited about the opportunity if it were happening tomorrow. If you're still unsure, defer the decision by asking the person to follow up later.
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Openpanel is an analytics tool for logging events on the web, mobile, and backend. It allows developers to visualize their data, create dashboards, access all events and visitors, and self-host the application.
DeskPad is a virtual monitor application for Mac that creates a mirrored display within its window, making for easier screen sharing and providing a dedicated workspace for users.
pls fix is a marketplace that connects verified Big Tech employees with people looking for help to unlock their accounts that may have gotten banned or locked unfairly.
UI density is more than just visual clutter, it's about the amount of information an interface conveys over time. Dense interfaces should take into account temporal density (how quickly a user can complete tasks) and value density (whether the design leads to valuable outcomes).
UK graduates from top universities tend to favor stable jobs over riskier startup ventures. This is probably due to a cultural difference, with the US embracing a more positive-sum mindset towards risk and business growth.
Braindump is an AI game studio that lets users build top-down/2.5D games by typing prompts. It allows users to define units, abilities, and attributes, as well as populate the game map with objects and create game rules. Two challenges in building AI games were designing an intuitive user interface for prompting the AI and creating a streamlined "game API" that provides enough structure for the LLM to focus on filling in code and data.
You can use a single plain text file, structured with custom parsers to define measures, measurements to define concepts, and comments attached to measurements using indentation, for all tabular knowledge.
An analysis from the Pew Research Center shows that a quarter of web pages from 2013 to 2023 are no longer accessible.
Games that test your understanding of neural networks - choose a neural network and then try to assemble it.
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WorkOS helps companies become Enterprise Ready ridiculously fast.
→ Unlike other auth providers that rely on user-centric models, WorkOS is designed for B2B SaaS [4]with an org modeling approach.
Microsoft recently spent an entire day pitting its new hardware against the MacBook Air. Its new Surface devices, equipped with Qualcomm's Snapdragon X Elite chips, pulled ahead in tests against Apple's category-leading laptop. Microsoft's Copilot Plus PCs feature an improved emulator that can emulate apps twice as fast as the previous generation of Windows on Arm devices. They are equipped with a neural processing unit that can perform more AI task operations per watt than the MacBook Air M3 and Nvidia's RTX 4060. Microsoft's Copilot Plus PCs will hit the market this summer.
2024.05.21·theverge.com·7 min read·TLDR The US Food and Drug Administration has given the green light for Neuralink to implant its brain chip in a second person. Most of the threads implanted in the first participant have come loose and are no longer reading the electrical signals needed to translate his thoughts into cursor movements. While software changes have helped him regain many of the device's capabilities, only around 15% of the threads inserted in his brain remain in place. Neuralink's proposed fix for the problem that occurred in the first test participant involves embedding some of the device's ultrathin wires deeper into the brain.
2024.05.21·links.tldrnewsletter.com·5 min read·TLDR The Federal Aviation Administration is kicking off a new environmental review of SpaceX's plan to launch Starships from Florida. The US Space Force is overseeing a similar Environmental Impact Statement review for SpaceX's proposal to take over a launch pad at Cape Canaveral Space Force Station. While the reviews can take a while and may delay SpaceX's plans, they show that SpaceX is finally cementing its plans to launch Starship from Florida.
2024.05.21·arstechnica.com·21 min read·TLDR Researchers found that the area of the brain where the intention to speak gets translated into control over the vocal tract produces consistent signals for both English and Spanish, allowing systems trained on English phrases to improve on their recognition of Spanish. The process of detecting these signals is complex, and it can result in high error rates. Piping the output through a large language model resulted in lower error rates. The study showed that the parts of the brain that control the muscles needed to speak aren't picky about which language they're handling.
2024.05.21·arstechnica.com·5 min read·TLDR Sponsored
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2024.05.21·get.surfshark.net·Sponsor·TLDR This post discusses how to write a good commit message that focuses on information. It's important to consider the audience when writing a commit message, as many people might read them for lots of different reasons. The post covers what to include in a commit message and other places to post messages. It also covers typography, but attempts to keep the topic to a bare minimum.
2024.05.21·chiark.greenend.org.uk·58 min read·TLDR importx is a unified tool for importing TypeScript modules at runtime. It makes it easy to switch between different loaders. The library aims to swallow the complexity of the underlying implementations so developers can focus on the feature sets they need.
2024.05.21·github.com·GitHub repository·TLDR This article contains an interview with Google CEO Sundar Pichai conducted the day after the Google I/O developer conference last week. Google is building AI into virtually all of its products. The company is currently rolling out AI Overviews in Search, a move that will change the internet ecosystem as we know it. Pichai says that injecting AI into Search is about creating value for users and that users are clicking on links at higher rates in the AI previews. There is a deep tension between Google's vision for the future and the very real fears and anxieties creators and website owners are feeling about how search has changed and how AI might change the internet forever.
2024.05.21·theverge.com·42 min read·TLDR Startup founders in the US imagine the range of possible scenarios and pitch the top one percent outcome. This approach matches what venture Capitalists are looking for - it's an industry based on outlier returns. While most investments will fail completely, some will make a modest return, and a small percentage will be worth a thousand times what was paid initially - these successes easily pay for all of the other failures. The downside of early-stage investing is losing 1x your money, but the upside is that you make 1,000x - this is where you should focus your attention.
2024.05.21·tomblomfield.com·9 min read·TLDR This article rounds up all of the major announcements Microsoft just made, including a new lineup of Copilot Plus PCs and generative AI-powered features like Recall, which helps users find apps, files, and other content they have viewed in the past.
2024.05.21·techcrunch.com·4 min read·TLDR There's a lot to NASA's Artemis' technical design - it goes beyond complex, with none of the puzzle pieces seeming to come from the same box and half of the breakthroughs the program requires making the other half unnecessary.
2024.05.21·idlewords.com·42 min read·TLDR It's a better investment of time to study fundamentals, rather than specifics - once you have some foundation knowledge, you can apply it in many circumstances.
2024.05.21·blog.ploeh.dk·21 min read·TLDR Adding '&udm=14' to the end of the Google URL will set 'Web' as the default search mode - this strips away all GenAI results, Featured Snippets, and most ads/sponsored posts.
2024.05.21·links.tldrnewsletter.com·4 min read·TLDR Making something beautiful takes extra steps - steps that show extra care with the rest of the creation.
2024.05.21·world.hey.com·2 min read·TLDR The 'Sky' voice offered by ChatGPT sounds like the AI assistant Scarlett Johansson played in the AI romance movie 'Her'.
2024.05.21·links.tldrnewsletter.com·3 min read·TLDR Sponsored
Building an AI product is hard. Engineers who understand AI are expensive and difficult to find. And there's no way of telling who's legit and who's not.
2024.05.21·ae.studio·Sponsor·TLDR AI Inflection AI has unveiled a new leadership led by co-founder Reid Hoffman. Hoffman claims that the startup has 18 months of runway left and that it will double down on building emotional intelligence within AI.
2024.05.21·links.tldrnewsletter.com·7 min read·TLDR AI OpenAI paused the "Sky" voice mode for ChatGPT-4o after backlash for allegedly mimicking Scarlett Johansson's voice from the 2013 film Her. The actress is also pursuing legal action against the AI firm.
2024.05.21·arstechnica.com·2 min read·TLDR AI Google DeepMind introduced the Frontier Safety Framework to address risks posed by future advanced AI models. This framework identifies critical capability levels (CCLs) for potentially harmful AI capabilities, evaluates models against these CCLs, and applies mitigation strategies when thresholds are reached.
2024.05.21·deepmind.google·4 min read·TLDR AI