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TYPELESS TUTORIAL: 2-STEP DICTATION STRATEGY TO WRITE BETTER DOCS

Typeless is a voice dictation tool that turns spoken thoughts into cleaned text and inserts them into writing apps through a hotkey. The workflow starts by having ChatGPT or Claude generate a rough draft, which is saved as an untouched version. A second working draft is created for edits. Users then read the working draft and speak all feedback into Typeless as a single comment block, covering fixes, missing context, and tone changes. The AI rewrites only the working draft using those comments while preserving the original. Over time, comparing the initial and final drafts is used to extract and refine personal writing rules for future documents.

INTRODUCING WORKSPACE AGENTS IN CHATGPT

Workspace agents are an evolution of GPTs, powered by Codex, and can handle work tasks like reporting, coding, and message responses. They run in the cloud, so they continue working even when you're offline. Teams can build an agent once, share it across an organization, and improve it over time through use. Admin controls and safeguards manage access, data, and approvals while agents automate and coordinate work across teams.

BEEHIIV ROLLS OUT NEW CREATOR TOOLS, INCLUDING WEBINARS AND CUSTOMIZABLE PAYWALLS

The new monetization tools let creators control how much content is free before a subscription prompt appears and offer flexible paid trial structures.

RETHINK YOUR PRODUCT DETAIL PAGES

Product detail pages must now serve three roles at once to stay competitive: rank in search, provide clear answers for AI systems, and define products as structured entities. Large retailers outperform others because they use dense content, which helps match more queries and improve visibility. Many brands underperform in extractable content because they don't clearly answer what the product is, what it does, and who it is for, which limits its inclusion in AI-driven results. The most effective strategy is to combine detailed SEO content, concise FAQ style answers, and consistent product attributes so a single page can drive traffic and appear across multiple discovery systems.

WHY WINBACKS ARE ONE OF THE MOST IMPORTANT GROWTH SIGNALS

Winbacks are a high-signal growth lever because returning customers show proven value and trust. An analysis of nearly 4k companies found that 45% of winbacks happen within 30 days, so marketing should prioritize immediate re-engagement during this window rather than delayed campaigns. Discounting is less important than relevance since only 25% return on a lower plan while 75% return at the same or higher value. Declining companies should use aggressive early outreach, while growing companies can sustain longer-lifecycle winback efforts.

LIVE SEO DASHBOARDS IN CLAUDE

Build dashboards with your website performance stats or other search data using the new live artifacts feature in Claude Cowork.

HOW TO TURN A 30-MIN CALL INTO A CONTENT RESEARCH PIPELINE

A client call was transcribed with Fathom, then Claude used the transcript plus Ahrefs MCP to extract JTBDs, match keywords, and generate content ideas.

10 THINGS SHAPING THE FUTURE OF ADVERTISING ON PINTEREST

Pinterest users are over 2X more likely to plan for seasonal moments, giving brands earlier influence over decisions.

is.

* Server-rendered pages AI crawlers can actually read * Auto-generated sitemaps, no setup needed * Clean URLs and semantic markup out of the box * Plugins, newsletters, SEO, and analytics built in * Managed hosting, security, and expert support

WordPress.com is ready to support you.

THE PROBLEM WITH MUCH AI-POWERED ADVERTISING IS THAT IT'S MEANINGLESS

Audiences are not tired of ads, they're tired of meaningless content. AI is making this worse by flooding channels with low-value output. The issue isn't ad fatigue, it's weak creative repeated too often. Most ads lack emotion, so more exposure drives indifference. Marketers respond with more content, which worsens the problem.

EU TARGETS GOOGLE WITH DATA-SHARING MANDATE

EU regulators plan to force Google to share search data to boost competition and improve rival ad and search performance. The policy allows access to queries, rankings, clicks, and anonymized user signals for at least five years, which can help competitors and AI platforms better target intent and refine results. Pricing must be cost-based and non-discriminatory, though large platforms with over 45 million users or $75B market cap may pay a margin. Google keeps its search index, which preserves a key advantage in relevance and ad monetization. The move signals tighter control under the Digital Markets Act and could reshape how marketers access search insights and compete for visibility.

AIROPS WORKFLOW FOR CONTENT BRIEFING

This workflow takes a keyword, pain point, funnel stage, and brand inputs, then generates a SERP-informed and ICP-focused brief. It maps search intent and builds a clear structure with narrative direction and section guidance. The output is tailored for human or AI-assisted workflows, and delivered automatically. This ensures content is grounded in data and audience needs, not guesswork.

COPYWRITING TIP: HOW TO OUTMANOEUVRE COMPETITORS WITHOUT RAISING YOUR VOICE

Directly addressing competitors can attract attention and position a brand as the authority while making the real audience feel like insiders. A calm and generous tone lowers resistance, then facts correct competitor claims and frame the message as helpful information instead of an attack. Reframing comparisons is critical, since shifting from selective metrics to total cost or real usage can expose hidden disadvantages. Clear data, such as side-by-side pricing, makes claims more credible and easier to accept. Admitting a competitor's real advantage builds trust and strengthens every other argument.

see how it works, or download now to get started for free

HOW THE BEST MARKETING TEAMS THINK ABOUT CUSTOMER ENGAGEMENT (WEBINAR)

Reducing churn is often more impactful than generating new leads. This webinar will break down how top teams use multi-channel strategies across email, SMS, push, and in-app messaging, triggered by real customer behavior. Speakers from Customer.io, Notion, and Monarch will share examples, including how to choose the right channels and use AI without losing personalization. The session will take place on May 1 at 9 AM PDT.

QUERY YOUR NETWORK. CLAUDE > WHO-DO-I-KNOW

This tool turns your LinkedIn network into an AI-searchable graph that Claude can reason over. It syncs and enriches your connections with full career histories, skills, and job changes, then lets you query it in natural language through an MCP integration. You can run complex searches or paste a job description and receive ranked matches with explanations. It also supports sharing access via API keys so others can query a network. It is still in early testing, so access is required and rollout is limited.

YOUR PRODUCT HAS A NEW USER. IT'S NOT HUMAN

Agents are becoming the primary “users,” so marketing and product strategy must shift from persuading humans to serving machine evaluation. Products win if they deliver fast, reliable, structured outputs that agents can use, since agents ignore UI, onboarding, and brand and replace tools that underperform. Distribution also flips, so growth depends on being discoverable, well-documented, and easy for agents to integrate rather than driving traffic through ads and funnels. Opening products through protocols like MCP becomes necessary to stay in workflows, but it weakens moats based on friction and forces companies to compete on unique data, integrations, or outputs that cannot be replicated. This shift reduces the value of traditional tactics like landing pages and SEO and increases the importance of performance and accessibility to automated buyers.

DAY IN THE LIFE OF A GROWTH ENGINEER

AI is shifting marketing strategy from manual testing to automated systems that run continuous ad experimentation and optimization. Growth Engineers build agents that scrape competitor ads, generate up to 50 creative variations, launch campaigns, and pause losing ads daily, which increases speed and output. Marketing teams centralize data in shared systems similar to engineering repos, which improves context access and decision-making. Agents feed research and performance data into a unified system that answers questions instantly and removes manual searching. The focus moves from executing campaigns to designing systems and training agents that improve results over time.

WHEN A TRUST BADGE CHANGES WHAT SELLERS DO

A study examining eBay's redesign of its Top-Rated Seller badge found that shifting certification criteria from buyer feedback to administrative metrics changed how sellers allocate effort and how buyers interpret trust signals. Sellers responded strategically, improving performance on the specific dimensions tied to badge eligibility and clustering just above certification cutoffs. Buyer trust in the badge held strongest in categories where the new administrative measures correlated closely with consumer-reported satisfaction, driving higher purchase rates and six-month return visits in those segments.

CUSTOMER JOURNEY MAPPING IS A WASTE OF TIME

Stop mapping journeys and instead make your content answer the exact questions buyers need to justify the purchase internally.

SOCIAL MEDIA USAGE CAN IMPACT KIDS' READING SKILLS

Frequent social media use is linked to weaker language development in kids under 16, especially in word recognition and pronunciation.

BOND IS BETTING THE FUTURE OF SOCIAL ISN'T MORE SCREEN TIME

Bond has ditched algorithmic feeds in favor of AI-driven real-world recommendations, and plans to let users monetize their personal data by licensing it to AI training pipelines rather than relying on advertising.

I ANALYZED 100 B2B MARKETING TEAMS WITH CLAUDE CODE. HERE'S THE FULL REPORT

Marketing is becoming a core growth lever as fast-growing B2B startups invest heavily in team size, hiring, and new channels despite disruption from AI. At the same time, companies are shifting toward broader, cross-functional marketers who can execute across channels. Marketing teams average 13 people and make up about 4% of headcount. Hiring is strong: 87% of companies have open marketing roles and 100% of companies with over $500M funding are hiring. 34% of open roles focus on events and ecosystem channels as inbound declines. Growth and product marketing roles account for 37% of openings, which shows a continued focus on demand generation and positioning. AI is now a baseline skill - 84% of job descriptions mention it.

WHERE EXPERIMENTATION IS GOING (AND HOW TO GET THERE)

Experimentation is shifting from testing individual content to testing entire systems because AI has made variation cheap and abundant. Teams can now generate thousands of variants at low cost, so the bottleneck is no longer creation, but the infrastructure to evaluate and deploy them. Most companies remain stuck at basic A/B testing even though higher levels involve parameterized testing, automation, and self improving systems. Progress depends less on better tools and more on changing the organization's operating model, since feature-driven structures limit experimentation impact. Companies that align experimentation with decision making and decentralize ownership are more likely to advance and see meaningful gains.

WIN REPORT: HOW A SIMPLE “WHAT NEXT?” SECTION INCREASED CONVERSIONS FROM BLOG TRAFFIC BY 43%—AND HOW YOU CAN DO THE SAME

Adding a clear “what next” section at the end of blog posts can increase conversions by 43% by guiding readers instead of leaving them at a dead end. A company had strong traffic from high intent visitors but lost them at the bottom of articles due to no clear next step. A simple section offered three options based on user intent, which included a newsletter, a group demo, and a personalized demo. This change unlocked value from existing traffic without extra cost and turned passive readers into leads. Similar tests across industries showed gains from 43% to 171%, which shows this is a repeatable pattern.

WHY MOST PINTEREST CPG CAMPAIGNS EARN BACK MORE THAN THEY SPEND

Most media plans undervalue discovery channels by focusing on awareness, even though purchase decisions happen earlier during planning. Pinterest captures that moment, and Circana data shows it drives real sales. 82% of campaigns generate positive incremental ROI and many outperform social benchmarks. Awareness here delivers lower-funnel impact. To capitalize, align campaigns to specific shopper missions and pair inspirational content with clear product cues and paths to purchase. Use incrementality testing like matched market tests to prove ROI.

HOW TO OPTIMIZE YOUR GOOGLE BUSINESS PROFILE TO RANK IN DIFFERENT LANGUAGES

Change your language in Google Maps settings, then use “Suggest an edit” to add your business name in that language. Repeat this for each language you want to target. This helps your business appear in the searcher's language and improves rankings for those searches.

CONTENT POWER HOUR W/ THE SLATE MARKETING TEAM (WEBINAR)

This one-hour session walks through how the Slate team uses their own product to run their social content. They will share how they manage a UGC program with centralized assets and templates, highlight the features and workflows that save them time, and preview what's coming next on the product roadmap. It takes place today!

EXTRA BY BUILDFOREVER

Extra is a new email app, created by former Pinterest designers and engineers. It reimagines the inbox around your daily life instead of traditional folders and subject lines. It uses AI behind the scenes to organize emails into a dynamic “Today” view that highlights what needs action, what's happening, and what's worth knowing, while sorting the rest into personalized tabs like events, shopping, and news. It turns email into a more visual and manageable experience.

ANTHROPIC'S CLAUDE DESIGN LAUNCHED, AND REDDIT HAS THOUGHTS

Claude Design is a visual collaboration tool powered by Opus 4.7 that lets users build design systems, capture elements from live sites, and export finished work directly to Claude Code. The reception among early users was mixed, with the dominant criticism being that outputs default to a recognizable aesthetic of teal gradients, serif fonts, and card-heavy layouts regardless of the brief. The root cause is that Claude Design leans on a built-in set of default presets, which means outputs look nearly identical unless users supply reference screenshots or specific design tokens upfront.

EMAIL IS DEAD, LONG LIVE EMAIL

For most of email marketing's history, getting into the inbox was the primary challenge and permission from a subscriber was a meaningful signal of intent. AI inbox management is changing both assumptions, inserting a filtering and prioritization layer that determines what a reader actually sees before they make that choice themselves. The implication is that the competition is no longer against the spam folder but against an algorithmic triage deciding what is worth a human's time. Email programs that survive this shift will be built around voice and reader relationships strong enough that subscribers actively seek them out rather than passively receive them.

WHY OPENAI IS ‘RUNNING AT LIGHTNING SPEED' TO BUILD AN AD BUSINESS

Only 2 months into its advertising business, OpenAI is already operating at a pace that has surprised industry observers, with partnerships, hiring, self-serve tooling, and conversion tracking all launching in rapid succession. The urgency stems partly from competitive pressure, as Google can extend its existing search ad business directly into AI, and partly from OpenAI's own burn rate, estimated at over $111 billion through 2030. The company is drawing heavily on Meta's institutional knowledge, having hired several former Meta advertising leaders who bring a proven monetization playbook rather than requiring OpenAI to build the strategy from the ground up.

VENN DIAGRAM OF THE “MARKETING ENGINEER”

Marketing engineers map full business processes, identify where AI can remove bottlenecks, build those systems, and measure their impact on pipeline growth.

CHATGPT'S NEW IMAGES 2.0 MODEL IS SURPRISINGLY GOOD AT GENERATING TEXT

AI image models can now generate realistic, production-ready visuals with accurate text and design details.

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On the agenda

* How AI is shaping the future of marketing and growth * Practical ideas for building and leading in a changing landscape * New perspectives on leadership, resilience, and lasting impact

MIXED REPORTS ON AI ECOMMERCE TRAFFIC

AI-driven ecommerce traffic shows strong buying intent, but results are inconsistent across studies. Adobe reports AI visitors were 42% more likely to purchase and generated 37% more revenue per visit, while they spent 48% longer on site, viewed 13% more pages, and bounced 32% less. Other research shows AI traffic is still small at under 0.2% of total visits and sometimes converts worse than channels like organic search or paid search. Differences come from measurement methods, definitions of AI traffic, geography, and timing, which makes early data easy to misread.

THE GHOST CITATION PROBLEM

AI search often uses brand content without naming the brand. 62% of citations are “ghost citations” where a link appears but no brand mention is included. Across 3,981 domains, 75% were cited but only 38% were mentioned, and just 13% achieved both outcomes. Different AI engines behave very differently, as Gemini mentions brands 83.7% of the time but rarely cites them, while ChatGPT cites 87.0% of the time but mentions only 20.7%. Strong consumer brands are frequently named in answers, while sources like Wikipedia are cited often but rarely mentioned.

TIPS TO INCREASE LINKEDIN REACH

Align LinkedIn posts tightly with a clear topic that matches the profile so the algorithm can reinforce perceived expertise. Use carousels, polls, short vertical video, and newsletters, since text posts now underperform. Optimize for strong engagement signals like saves, long comments, DM shares, and 60+ second dwell time instead of likes. The first 60-90 minutes are critical, since they drive about 70% of total reach. Reply to comments within 30 minutes. Posts can circulate for 2-3 weeks, and saves 24-72 hours later often perform 4-6x better. Keep post length around 1,300-1,900 characters, since under 500 characters can reduce reach by 35%. Avoid external links, engagement pods, heavy hashtags, over tagging, and frequent posting, which can reduce distribution.

DON'T USE GENERIC LINKEDIN JOB TITLES

LinkedIn headlines that only list a role can be too broad and may miss more specific recruiter searches that combine function, channel, and specialty. Recruiters often search terms like “growth marketing + paid social” or “digital marketing + SEO”, so generic titles reduce visibility. Adding context helps match these searches, using a format like role + channel or focus + specialty/tools + industry. For example, instead of “Growth Marketing Manager”, use “Growth Marketing Manager | Paid Social & Acquisition | Meta, Performance Marketing | DTC” or “Growth Marketing Manager | Lifecycle & Retention | Email, CRM, Customer Journeys | B2B SaaS”. This makes profiles easier to find and more aligned with how recruiters actually search.

insights for the State of Video Report. This live Wistia event

covers highlights: budget questions, AI production, and LinkTok's surge in B2B video sharing. Learn how to measure the performance of

your vids from industry leaders. Join live on April 22

LINKS IN AI MODE NO LONGER DIRECT USERS EXCLUSIVELY TO WEBSITES

Google is changing AI Mode in Chrome so links no longer send users fully to websites. Instead, clicking a result opens a side by side view with the webpage on one side and AI Mode on the other, keeping users inside the LLM experience. Users can still navigate the site, but the AI sidebar remains active throughout. This shift lets Google layer its AI experience on top of publisher content surfaced in search.