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WHY ARE THERE SO MANY L2S COMING OUT?

The main differentiation between L2s and L1s is their ability to modify their VM and experiment with new architectures, allowing for programming in different languages, greater safety, or more throughput.

2024.06.04
threadreaderapp.com2 min readTLDR Crypto

L2 ONCHAIN PROFIT EARNED IN MAY

Base earned the most in onchain profits last month out of all the Ethereum L2s at ~$7M, followed by OP Mainnet, Scroll, Arbitrum, and Linea.

2024.06.04
threadreaderapp.com1 min readTLDR Crypto

GOOGLE AND MAGIC LEAP SIGN DEAL FOR AR EXPERIENCES

Google and Magic Leap have formed a strategic partnership to create immersive augmented reality experiences, signaling Google's potential return to the AR/VR market. Magic Leap has previously been uncertain about a consumer AR device. Google's ongoing collaboration with Samsung on mixed reality technologies remains unaffected.

2024.06.04
newsbytesapp.com2 min readTLDR Design

ADOBE SCOLDED FOR SELLING ‘ANSEL ADAMS-STYLE' IMAGES GENERATED BY AI

Adobe faced backlash from the Ansel Adams' estate for selling AI-generated images labeled "Ansel Adams-style" on its stock platform. It was criticized for allowing such content, which violates the platform's rules against using prompts that mimic other artists. The company has since removed the images and is in contact with the Adams estate to resolve the issue, showing its commitment to ethical AI practices.

2024.06.04
theverge.com2 min readTLDR Design

APPARENTLY, INSTAGRAM CAN'T TELL THE DIFFERENCE BETWEEN PHOTOSHOP AND AI

Instagram's "Made with AI" label is causing concern among creatives as it mislabels even minimally edited content, like Photoshop tweaks, as AI-generated. This issue was highlighted by photographer Peter Yan, whose photo was wrongly tagged despite only minor edits. The vagueness of Instagram's policy and the inconvenience of turning off the label are raising questions about the effectiveness and accuracy of the platform's AI detection efforts.

2024.06.04
creativebloq.com2 min readTLDR Design

HOW TO ENSURE YOUR DESIGNS WORK IF YOU CAN'T ACCESS SAMPLE DATA

Limit testing is a design technique that evaluates a component's behavior with extreme content, ensuring it functions as intended, even without actual data. It reveals formatting, truncation, wrapping, and resolution issues, helping to make intentional design choices and avoid content surprises.

2024.06.04
dataanddesign.substack.com6 min readTLDR Design

THE AI DESIGNER

The AI Designer, which aims to automate design tasks, is currently incomplete and often fails to meet quality and time-saving expectations. This highlights the limitations of large language models. Despite automation, designers remain relevant by focusing on their unique skills, such as problem-solving and adaptability, adapting to technological shifts, and addressing unsolved problems in new ways.

2024.06.04
chrbutler.com4 min readTLDR Design

DESIGNING FOR VOICE: CRAFTING NATURAL CONVERSATIONS WITH AI

Voice user interfaces (VUIs) like Amazon Alexa and Google Home are becoming more popular, creating new challenges for UX professionals. Designing for VUIs requires focusing on sound, tone, and conversation flow rather than visual elements. Advanced language models like ChatGPT enable more natural conversations, but designers must also consider user privacy and security.

2024.06.04
uxpsychology.substack.com6 min readTLDR Design

WHY ALARM CLOCK DESIGN SPEAKS ABOUT HUMANITY

The "snooze" feature in alarm clocks, introduced during the 1950s and 1960s, responded to people's need for more sleep due to longer work hours. It shows an evolution in alarm clock design to integrate with lifestyles. Today, smartphones and advanced alarm clock products like YouUp and Arlo incorporate social and AI technology, highlighting the ongoing relationship between humans and technology in creating personalized waking experiences.

2024.06.04
links.tldrnewsletter.com7 min readTLDR Design

THE DESIGN FOUNDER'S JUGGLING ACT

Balancing design work and business responsibilities is challenging for a design founder, requiring deliberate time management and proactive planning. When integrated as a guiding principle, good design can create long-term value and improve various business processes, though it may yield little financial returns.

2024.06.04
betterbydesign.cc3 min readTLDR Design

FREELANCERS' BEST-KEPT SECRETS: TOP TIPS FOR THRIVING ON YOUR OWN

Leap into freelancing by starting with side projects and gradually building your client base, focusing on your unique niche to attract clients. Begin locally and expand globally, manage expectations with a financial buffer, emphasize the value of your services over cost, and network relentlessly to connect with potential clients and collaborators.

2024.06.04
creativeboom.com10 min readTLDR Design

THE GAP

The CSS gap property offers significant advantages over using margins for spacing in web layouts.

2024.06.04
ishadeed.com10 min readTLDR Design

CAN YOU TASTE DESIGN?

The rise of homogenous chain restaurants and minimalist design trends threatens the unique multi-sensory dining experiences we cherish.

2024.06.04
itsnicethat.com13 min readTLDR Design

A VISIT TO THE EAMES INSTITUTE

Visiting the Eames Institute offers a deep dive into the influential work of Ray and Charles Eames, showcasing their iconic designs and prototypes.

2024.06.04
arun.is5 min readTLDR Design

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2024.06.04
advertise.tldr.techSponsorTLDR Marketing

DENTSU NOW EXPECTS GLOBAL AD SPEND TO REACH 5% GROWTH IN 2024

Dentsu forecasts ad spend to grow 5% in 2024, for a total of $754.4 billion worldwide. Ad spend during the remaining months is expected to be fueled by a buoyant digital advertising market, the Olympics, and the US election. Digital advertising spending is expected to increase by 7.4% and capture 59.6% of the market this year.

2024.06.04
marketingdive.com3 min readTLDR Marketing

GEN Z TURN TO GOOGLE 25% LESS THAN GEN X WHEN SEARCHING

About 24% of people now primarily use social media for online searches. A third accessing the internet solely via mobile phones. Gen Z uses Google 25% less than Gen X, opting more for platforms like TikTok for their searches. YouTube is also increasingly being used like Google, with 57% of people searching for information on it.

2024.06.04
forbes.com11 min readTLDR Marketing

NEW STUDY SHOWS MARKETING A BRAND'S SIMPLICITY CAN BACKFIRE

While consumers generally prefer products that appear easy to use, emphasizing simplicity can lead to greater dissatisfaction when issues arise. This is because they expect simple products to be flawless, leading to heightened frustration if they fail. Marketers should be cautious about promoting simplicity, especially for startups or companies in complex markets.

2024.06.04
phys.org2 min readTLDR Marketing

COLD EMAIL BEST PRACTICES

Effective cold emails require more than just catchy subject lines and CTAs. The Prospecting Venn Diagram emphasizes the importance of knowing your prospects' personas, accounts, personal backgrounds, as well as your product's value prop. Start with a 1-3 word subject line and personalize opening lines to show you've done your homework. Highlight a relevant challenge the prospect faces and offer a solution to demonstrate your understanding of their needs. Directly ask for a meeting instead of using indirect CTAs. Lastly, ensure your email is concise, easy to scan, and avoid using sales jargon.

2024.06.04
copy.ai4 min readTLDR Marketing

HOW TO CRAFT BEHAVIOR-BASED ONBOARDING EMAIL FLOWS TO TURN USERS INTO LIFELONG CUSTOMERS

Sending relevant emails with valuable content related to a user's specific needs can help motivate them to keep using your product. To craft an effective new user email flow, first identify key milestones in your product onboarding. Next, build out the “happy path” of your onboarding, which assumes the user completes every onboarding step. Finally, plan out the “sad path” email flow, which should aim to inspire and provide tips to the user to make progress.

2024.06.04
news.marketingpowerups.com4 min readTLDR Marketing

STOP OPTIMIZING FOR A CAC:LTV RATIO OF 1:3

Targeting a 1:3 CAC:LTV ratio or trying to lower CAC as much as possible is not the best strategy. It drives linear funnels instead of sustainable loops. The LTV calculation is usually loaded with endless assumptions that make it a useless metric. Use customer payback periods to measure acquisition activities instead. This article shares benchmark payback periods for B2C and B2B businesses.

2024.06.04
elenaverna.substack.com9 min readTLDR Marketing

4 PILLARS OF A POWERFUL CONTENT CREATION SYSTEM

A reliable content creation system can unlock your full creative potential, allow you to stay consistent with content creation, and help you improve the quality of your content. The 4 pillars of a good system are a Swipe File, a collection of inspiring ideas and examples; a Story Bank, a collection of personal stories and examples that you can use in content; an Idea Bank, a collection of your own ideas that you plan to develop; and a Content Backlog, a reserve of content that is either ready to post or easy to repurpose.

2024.06.04
omara.beehiiv.com3 min readTLDR Marketing

INSTAGRAM CONFIRMS TEST OF ‘UNSKIPPABLE' ADS

Instagram is testing unskippable ads that pause browsing with a countdown timer, a feature reminiscent of YouTube's ad breaks. This test reflects Instagram's transition towards prioritizing video content, aligning with its features like Stories and Reels. The trial, primarily met with user discontent, reveals Meta's plans to increase ad revenue at the possible expense of user experience.

2024.06.04
techcrunch.com2 min readTLDR Marketing

HOW TO CREATE A GREAT TV COMMERCIAL

A TV commercial needs to feel authentic to land with its audience. This is why a Starbucks ad flopped while a similar Diet Coke ad remains in our memory almost 20 years later. A great commercial focuses on the benefits of the product, which might mean using visual devices in place of the actual product. They also build aspiration, presenting a world you want to be part of without being too cheesy. The production details, such as music and camera angles, are also key to creating a smooth, multi-sensory experience.

2024.06.04
embeddedbrandstrategy.substack.com6 min readTLDR Marketing

THE CONJOINT EFFECT: FROM FRIENDS TO “FOR YOU,” HOW CREATOR-LED CONTENT IS CHANGING SOCIAL MEDIA

Social media used to be focused on connecting with friends. Now it has shifted towards entertainment and education, similar to traditional broadcast media like TV. The Conjoint Effect is a theory that people, brands, and creators are increasingly copying each other's content. Brands now need to evolve their strategies from mimicking human behavior to providing value through engaging content. They need to adopt a listening strategy to identify trends, leapfrog into unique content creation, and create a flywheel effect for consistent innovation.

2024.06.04
sproutsocial.com4 min readTLDR Marketing

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2024.06.04
heap.ioSponsorTLDR Product

HOW TO MANAGE RISKS AS A PRODUCT MANAGER

This post addresses different risk categories, such as go-to-market, strategy, objectives, and team risks, using a mix of data, qualitative insights, and intuition. It's crucial to be adaptable, make informed decisions, and learn from continuous product discovery and frequent releases.

2024.06.04
productcompass.pm4 min readTLDR Product

HOW SPACEX BUILDS PRODUCTS FOR THE UNIVERSE

SpaceX's complex aerospace systems require significant investment and rigorous testing before reaching the market. Unlike software, where an MVP can be quickly tested, SpaceX commits to multi-million-dollar designs years before space testing. SpaceX follows an agile product development approach, which consists of an iterative design process, parallel development, frequent product iteration, embracing change, and extensive use of simulations and virtual testing.

2024.06.04
productify.substack.com8 min readTLDR Product

FINDING POSITION-MARKET FIT

Startups should continuously refine their product positioning and brand in response to insights gained about their market and customers. Key strategies include evolving the website to better define and communicate the product's unique capabilities, addressing specific use cases with targeted solutions, and refreshing the brand to better align with ideal customer profiles.

2024.06.04
wrap-text.equals.com5 min readTLDR Product

THE LOOKING GLASS: HOLDING UP THE MIRROR

To assess if your feedback was effectively delivered, check if it leads to action that both you and the recipient feel good about. The essential ingredients for giving effective feedback are genuine care for the other person, courage, and a high standard of excellence.

2024.06.04
links.tldrnewsletter.com4 min readTLDR Product

10 TIPS TO HANDLE HIGHEST PAID PERSON'S OPINION

Build trust before pushing back. Seek to understand underlying motivations and mirror their narratives. Use the customer's voice, prime discussions privately, highlight trade-offs, present options, and ask clarifying questions.

2024.06.04
linkedin.com2 min readTLDR Product

TURN THE TABLES

Each of us views situations from our own perspective, not from an objective overview. Since only we know our true intentions, others often misinterpret them. To address this, put the other person in charge of the issue they're complicating. Swap roles with them. List arguments that support their position and challenge your own. You might not become instant friends, but you'll likely experience less friction when you stop seeing them as an enemy.

2024.06.04
debliu.substack.com6 min readTLDR Product

DON'T FORGET ABOUT YOUR MENTAL HEALTH

Mental health awareness is essential in product management. Set clear boundaries between work and personal time, take regular breaks, and engage in hobbies outside of work. Although it can be difficult, sometimes you must tell your boss no. Encourage your team to prioritize mental health, offer support, and foster a culture where discussing mental well-being is normalized.

2024.06.04
productparty.us5 min readTLDR Product

PMF ISN'T FOREVER

Even if a product achieves market fit, it can lose it if customers are not kept at the forefront of product development.

2024.06.04
linkedin.com1 min readTLDR Product

PROMISES FROM THE GROUND UP

Promises in JavaScript aren't always intuitive to use, but they're required to be productive with JavaScript. Promises are needed because JavaScript is single-threaded, which can cause issues when blocking operations like window.prompt() are used. This post dives into the mechanics of Promises, their states (pending, fulfilled, rejected), and how to work with them using the .then() and .catch() methods. It also covers creating custom Promises, chaining them together, passing data between them, and the modern async/await syntax for a more synchronous-like experience.

2024.06.04
joshwcomeau.com19 min readTLDR Web Dev