X is losing its status as a key news source, with TikTok surpassing it in several regions. There has been a decline in news consumption on Facebook and X despite efforts by Elon Musk to position X as a leading news platform. TikTok's popularity for news is growing. YouTube and Facebook remain the most used platforms for news, while X struggles to gain credibility. A link to the full 168-page report is provided in the article.
Brands struggle on TikTok due to several key factors: reluctance to embrace unconventional or "ugly" content that resonates with the platform's audience, failure to engage through compelling hooks and in-app styles that disguise branded content, and a lack of strategic posting that prioritizes quality over quantity. Successful TikTok strategies involve leveraging capcut filters, meme-style content, and real-life moments, deviating from traditional brand presentations to capture user attention effectively. Planning content as a social calendar without thoughtful engagement strategies can lead to TikTok penalizing brands by limiting their reach.
Product marketers often focus on launching new features. However, the majority of impactful changes often come from repositioning existing ones. This approach is effective because not all new features achieve product-market fit. Customers typically value established functionalities the most. Even when a new feature succeeds, refining its messaging over time based on customer feedback can enhance its effectiveness in attracting prospects.
Reboot Online conducted a study of over 1,000 email subject lines to identify the length, types, and styles of headlines that are most likely to grab journalists' attention. Avoid using questions, which have a 13% lower open rate than statements. Provide a clear and direct subject line that tells the recipient exactly what they will get. Common words like “data,” “study,” and “survey” don't significantly impact open rates and can sometimes be seen as spammy.
This UTM Builder template helps organize UTMs and campaigns. Enter your base URL and use the dropdowns for the applicable parameters. The full URL is available in the right-most column.
Notion created a campaign playbook template to foster seamless cross-functional coordination from planning to post-mortem. It provides a framework and checklist covering each critical campaign phase: pre-planning, project briefing, cross-functional kick-offs, channel planning, creative development, launch, and recap & retrospective. A link to the playbook and campaign brief templates is provided.
Employees waste 5.3 hours every week waiting for data from colleagues. Marketers have historically built structures that grouped specialities together, with “creatives” on one team and “analysts” on another. However, today's always-on campaigns require constant feedback loops between these functions. To bridge the gap, invite both teams to initial kick-off meetings, create a shared dashboard that's easily accessible, reserve a set amount of time to refine campaigns-in-flight, and ensure all teams aim for the same targets.
Inbound PMMs concentrate on market, customer, and competitor understanding to shape product strategy and roadmap. They conduct research, gather insights, and aid in GTM strategy development. Outbound PMMs handle product launches, including GTM planning, positioning, cross-functional coordination, and sales enablement. These roles differ in focus, skills needed, and impact on the product life cycle, with Inbound PMMs influencing early stages and Outbound PMMs focusing on market introduction and growth.
Instacart and YouTube have partnered to introduce clickable ads that enable consumers to buy products for delivery via Instacart - Clorox and Publicis Media are piloting the new service.
It's an open secret that roughly 30% of online purchases are abandoned because customers can't remember their passwords. Companies that are serious about conversion rates — Amazon, Best Buy, and others — have implemented passkeys [4]. With passkeys, users can sign in with a fingerprint, face scan, or PIN. No password needed [4], nothing to forget.
To avoid the pitfalls of hype and near-term thinking, develop a deep understanding of product-market fit, invest in data quality to ensure AI delivers accurate results, and focus on continuous improvement and innovation.
Apple's WWDC AI announcements, though not revolutionary, significantly boosted its market cap. The excitement around AI stems from anticipated improvements and incremental advancements, even though human-level AI remains distant. Apple's focus on small, specific language models highlights its independent progress in AI development.
Timebox the discovery phase to stay focused, invest in assumptions mapping to guide the process, develop a structured interview guide for consistent insights, and run multiple tests to validate and refine your assumptions.
Weekly metrics review meetings are essential for maintaining a data-driven culture. These meetings should cover all driver metrics leading to revenue and be led by the key individuals responsible for them. It's important to validate these metrics, remain open to changes, and avoid blaming the directly responsible individual.
Director roles are distinct from PM roles. Recognizing these differences is essential for those contemplating a transition to leadership positions. The product director role prioritizes people management, cross-functional collaboration, and strategic alignment over direct product involvement.
You don't need to build a CSV importer [10]. You don't need to deal with support tickets. You don't need to come up with solutions for edge cases and messy customer data. You need OneSchema [10]. Delight your customers with a frictionless import experience (CSV, XLSX, XML). “Would be worth it at 10x the price” - Devin Burke, Monograph.
Leadership training at eBay involved leading horses, an activity that let attendees experience different leadership styles to show that effective leadership doesn't rely on authority but on influence and adaptability. PMs can apply this by guiding teams and stakeholders, even without formal authority, to achieve aligned and effective outcomes.
Wireframing is a crucial skill for product managers. It offers a clear path from idea to implementation. With the appropriate tools and methods, product managers can craft wireframes that enhance communication and simplify design workflows, resulting in superior products.
Common edge cases include account transitions, API failures, device compatibility, accessibility, and network connectivity. These mitigation strategies can help better plan features and prevent unexpected product issues.
To enable product-led sales, prioritize current leads instead of fixating on new ones, leverage technology to filter out unqualified leads before they reach the sales team, tailor the website experience to match the prospect's intent and awareness level, and ensure there are no dead-ends for prospects, even for smaller deals.
Viewing others through a positive lens can transform both you and them. It leads to treating others with kindness and encouragement rather than skepticism, viewing mistakes as learning opportunities, and believing in their potential. While this approach may not always succeed, adopting a positive filter in interactions increases the likelihood of positive outcomes.
Meta evaluates PMs in 4 key areas: articulating a product's rationale, setting reasonable, measurable, and prioritized goals, measuring impact and identifying metrics, and evaluating trade-offs.
Product managers own the larger context, context switching, and stakeholder coordination while product designers own delivering usable/impactful solutions to problems that matter.
Everyone wants a DevOps culture for the same reasons: increase development velocity, quickly respond to market needs, drive efficiency among dev teams. The biggest question is: how do you get there?
React 19 introduced a change that disables parallel rendering of siblings within the same Suspense boundary. This could have potentially degraded performance for many websites that rely on React, but after facing pushback from the community, the React team decided to revert this change.
Function composition allows combining multiple functions into one. JavaScript can be tricky with functions that take multiple arguments. This article explores solutions like partial application and currying to achieve function composition in various scenarios.
This article discusses a responsive design approach using multiple compositions instead of complex CSS adjustments. When faced with changing layouts and numerous conditional styles, it's better to create separate compositions for each layout and use a conditional higher up in the component tree to render the appropriate one.
Software engineers can have different goals, ranging from writing code to delighting users or making money, but managing complexity is often considered the main duty. Complexity can be either essential (inherent to the problem) or accidental (introduced by implementation). Software engineers should always aim to minimize accidental complexity and assist with essential complexity. Engineers can redefine essential complexity by influencing user expectations and organizational processes.
Be kind in meetings by listening, showing respect and empathy, and being resolute. Kindness can be contagious and creates a positive environment for teams.
Frontend issues that affect your users are often triggered by backend problems. Join Sentry for a free online workshop [11], where you'll learn how to identify the issues causing your poor Core Web Vitals. Then, discover how to trace issues to slow database queries or the dreaded server-side request waterfall. Send your questions in advance
Amplication is an open-source development platform for creating scalable and secure .NET and Node.js applications. It's an AI platform that turns ideas into production-ready code by automating backend application development.
Share URL is a JavaScript library that simplifies sharing content on the web. It offers multiple sharing methods including Web Share API, copy to clipboard, and social media sharing.
The demand for software developers in the U.S. has decreased since the pandemic despite high salaries and perks, with fewer developers employed in 2024 than in 2018. Pay growth for developers has also lagged behind other U.S. workers, potentially due to cooling demand or geographical trends in the workforce.
While a "scenic route" feature in Google Maps sounds appealing and technically feasible, it could have potential negative consequences on a global scale. Such a feature would introduce bias into the system, favoring higher-income areas and potentially diverting foot traffic and revenue away from low-income communities. These are the kinds of n-th order consequences that must be thought of when making seemingly harmless features in large systems like Google Maps.
Google DeepMind has been focusing on developing commercial AI products while maintaining its strength in foundational research. This is a move that has been met with mixed reactions due to concerns about the impact on research culture and the balance between research and commercialization.
The US Federal Trade Commission is taking legal action against Adobe and two of its executives for deceiving consumers by hiding early termination fees and making it difficult to cancel subscriptions.
Many people dislike the upcoming Go 1.23 iterator design because it makes Go feel more like a functional language, rather than the imperative language it was intended to be.
Google Chrome browser achieved the highest score on the Speedometer 3.0 benchmark by optimizing workloads, prioritizing code optimization, and improving garbage collection.
YouTube is currently experimenting with server-side ad injection. It is making ads part of the video being streamed instead of delivering them separately, resulting in them being indistinguishable from videos. The implementation breaks extensions like SponsorBlock, which depend on timestamps to mark video sections. Server-side ad injection is still in testing and not yet widely rolled out.
Sam Altman is reportedly considering making OpenAI a for-profit company that the current non-profit board wouldn't control. One possible option being considered is making the company a for-profit benefit corporation. This would mean the company will have to consider its impact on society and the environment and balance the interests of its shareholders with the interests of employees, customers, the community, and the environment. Becoming a for-profit could open up the path to an initial public offering that would give the public a chance to own its shares.
SpaceX aims to fly its full stack Starship rocket for the fifth time in late July. The rocket was able to make a successful soft splashdown during its fourth test, giving the company the confidence to try a tower catch for the fifth test. Another area SpaceX will be testing is the second stage ship's heat shield, which is made of thousands of tiles. Many of the tiles fell off in the previous test even when the ship was on the ground.