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This webinar, on May 15, will share how B2B marketers are building email campaigns, workflows, and tools to generate pipeline. Speakers will cover what subject lines are getting opened, how teams personalize at scale without sounding robotic, how AI fits into production, and how campaigns are structured from strategy to execution.
Creator marketing now needs infrastructure instead of one-off campaigns as brands scale spend and integrate creators across paid media, commerce, and customer acquisition. Most brands still misuse creator content by applying traditional ad rules that reduce engagement, even though creator-led content during COVID performed better, moved faster, and uncovered stronger messaging ideas. Brands also underuse YouTube because they treat it as an ad platform instead of a creator, search, and storytelling ecosystem tied to long-form discovery and connected TV. AI will speed up audience analysis, testing, and workflows, but creators still win on trust, cultural fluency, and community connection.
AI is enabling a “resurrection economy” using voice cloning, deepfakes, and AI-generated music to recreate deceased artists and public figures. Some uses are unauthorized, like AI songs appearing on dead musicians' Spotify pages. Others are estate-approved, such as licensed voice and likeness recreations in film and games. Public reaction is largely negative. Platforms are adding detection, verification, and takedown systems, but enforcement is uneven. The market is growing faster than safeguards, creating legal and economic tension.
Duolingo's CEO says his widely circulated AI memo was misunderstood, but he also concedes that key parts of it were wrong, including a blanket policy to evaluate all employees on AI usage that has since been removed. The company found that mandating AI use across every role led some employees to adopt it performatively without actual productivity gains. On the product side, AI-generated content at scale produces about 20% "slop" that requires human quality control, a gap between demo-ready output and production-grade results.
Previously, using a listicle that ranked your own company as #1 was often sufficient to get recommended in the answer, but now it may actually benefit your competitors.
The feature includes opt-out controls from launch, runs on Meta's new Muse Spark model, and is rolling out first in five markets outside the US.
Audit your ratio to 40% TOFU, 40% MOFU, and 20% BOFU.
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56% of Americans say they are at least somewhat cool, including 16% who say very cool. Younger adults and Black Americans are more likely to feel this way, with 65% of those under 30 and 79% of Black Americans saying they are cool. Parents also rate themselves higher, with 64% of those with kids under 18 saying they are cool versus 54% of non-parents. Still, 74% say being cool is not important, and many think others care more than they do. Americans also rate themselves cooler now than in high school, at 56% vs 43%. When it comes to what is cool, most favor traditional interests like science at 87% and reading at 81%, while fewer see things like marijuana at 35% or sports betting at 25% as cool.
AI is weakening critical thinking, emotional depth, and originality when used without intention. Many brands adopt it reactively and prioritize speed over insight, leading to an overreliance on cognitive offloading, where people outsource the hard parts of thinking and communication. Research shows frequent AI use can reduce critical thinking, while creatives are pushed to produce more ideas faster instead of developing stronger ones. At the same time, globally trained models risk flattening culture by defaulting to familiar patterns, making human judgment and local perspective more important.
Blogs that earn AI citations start with topics where AI answers are weak, tested using AI tools and search results before writing. Content is built around real user questions from sources like Google's People Also Ask feature and keyword research tools, then mapped into clear H2 and H3 structures. Each section opens with a direct answer followed by supporting detail for easy extraction. Posts include first hand examples, screenshots, and walkthroughs to demonstrate real experience. Writing stays simple and direct with clear visuals that explain key points. On page SEO includes optimized titles, headers, URLs, meta descriptions, and internal links. Technical setup includes proper indexing, schema, and regular audits. After publishing, content is updated, expanded with new questions, and tracked for AI citations and rankings.
Google has removed FAQ rich results, but FAQ content still matters and shouldn't be deleted. Keep Q&A sections on pages to improve user experience and engagement, and recognize their growing value for AI tools like ChatGPT that pull from structured answers. Shift schema efforts toward formats Google still supports such as article or how-to markup, and turn high performing FAQ questions into standalone sections or pages to capture search intent. Rewrite FAQs to mirror how people phrase prompts in AI tools so they're more likely to surface in AI-driven search.
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Plaid achieved their best-performing direct buy to date, adding $382k in pipeline, earning 70 leads, and achieving 20.1x ROI. This case study breaks down their strategy, results, and example ads. Read the
AI visibility now depends on a portfolio of organic channels, not just your website, so you need an Organic Media Mix that allocates resources based on where AI models actually cite brands. The framework starts with citation reports across tools like ChatGPT, Gemini, and Claude to identify which sources shape AI answers in your category, then scores those channels by influence, implementation difficulty, commercial intent, and sentiment. The data often overturns assumptions because citations can vary significantly by industry and brand. This framework enables teams to use citation data to guide ad placements, PR investment, influencer programs, and content production around the same high-intent queries.
Springboards is a creative workspace built to generate a wide range of ideas across campaigns, not just a single output. It combines multiple AI models with features like customizable boards to spark different angles, a “voltage” control to adjust how safe or wild ideas get, pins to capture and remix ideas in real time, and an infinite canvas to organize and develop strategy collaboratively. It also includes reusable templates and flexible customization so teams can tailor workflows.
Despite the claim that JSON-LD schema is a direct AI visibility lever, an analysis of 1,885 pages found that it doesn't increase AI citations in Google AI Mode, ChatGPT, or Google AI Overviews. The study found a 2.4% lift in AI Mode and 2.2% lift in ChatGPT, but both results fell within statistical noise, while AI Overview citations dropped 4.6% relative to control pages. Schema correlates with stronger SEO operations rather than causing AI citation growth on its own. Sites that already invest in authority, technical SEO, and content quality still win AI visibility, even without schema changes. Schema still supports rich results and knowledge graph visibility, but brands should not expect it to drive measurable AI citation gains on already indexed pages.
A study simulating how AI shopping agents interact with product pages found that most e-commerce persuasion tactics refined for human cognition either fail or backfire when evaluated by AI. Of 8 promotional mechanisms tested across four models and over 16,000 shopping rounds, only ratings produced a consistently positive effect. Scarcity badges, bundling, and anchored pricing showed no reliable pattern, and advanced models like GPT-5 sometimes reacted negatively to aggressive promotional cues. The researchers recommend focusing on pricing and review fundamentals first, then building simulation environments to continuously test how each model responds.
Wirecutter has maintained its lead in product recommendations by investing in original, hands-on testing where staff evaluate everything from air purifiers to mattresses. The publication has grown to 180 editorial employees and 15 million monthly readers since becoming part of a major news organization, more than tripling traffic in recent years. Reviewers operate behind a strict editorial wall with no visibility into affiliate revenue from their recommendations, a structure built on the principle that consumer trust is the only sustainable advantage. That independence has helped the brand weather an era in which competitors chasing affiliate revenue through SEO were penalized by algorithm updates targeting aggregated or low-expertise content.
TLDR is hiring a VP of Marketing to scale growth, pipeline, and brand across 8M+ subscribers, 13 newsletters, and advertisers like AWS, Google Cloud, Microsoft, and Anthropic. Apply here [16].
45% of YouTube Shorts users aren't on TikTok, and 65% aren't on Instagram Reels.
A landing page test claiming a 44% lift and 99% confidence likely produced a false positive because the experiment had just 6.9% statistical power instead of the recommended 80%.
TikTok trends are shifting from specific sounds to repeatable formats like "My Top 5 Horror", "God Forbid", or “Everything Hallelujah".
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Social ads get ignored. TLDR gets read.
AI visibility across ChatGPT, Perplexity, and Google AI Overviews is highly fragmented. Only about 2-2.5% of URLs appear across all three engines and around 91% appearing in just one. AI search is not a single system but three separate distribution layers with minimal overlap. Commercial and informational queries show similar patterns, and even high-intent searches do not converge on the same sources. Guides and tutorials travel slightly better than other page types, but overall portability remains low.
The NFL remains the central anchor across networks. Creators are embedded across platforms, including YouTube, Netflix, Disney, and Fox, and influencer content is now mainstream in TV programming and advertising. YouTube has become the de facto closer of upfront week, reinforcing its role as a TV-scale platform. The event is increasingly shaped by fandom-driven content strategies and AI-enabled ad buying and measurement. Ad spend remains steady, though confidence in the traditional upfront model is increasingly mixed.
Analysis of around 900 newly published marketing pages shows a clear timeline for citations in ChatGPT and Claude. The median time to first citation is 6.81 days. 75% of pages are cited within 18.68 days and 90% within 37.10 days. Pages not cited after roughly 37 days likely have issues like indexing or crawlability rather than timing. Pages cited within about a week are performing above average and should continue current practices.
40% of B2B sites lack basic homepage schema. This can block LLMs from properly reading and citing them. To audit, run an incognito Claude chat and ask it to evaluate your company using only public data. Check what it can detect across pricing, logos, launches, and positioning, and whether it can read your homepage or misses JavaScript content. Verify homepage schema and robots.txt for crawler access. Use the results to fix issues with AI tools.
TLDR is hiring a VP of Marketing to scale growth, pipeline, and brand across 8M+ subscribers, 13 newsletters, and advertisers like AWS, Google Cloud, Microsoft, and Anthropic. Apply here [10].
Checkout success screens can hide backend failures where payments go through, but access is not granted due to webhook or database write issues. A data integrity audit treats the payment processor as the source of truth, maps the required database update, and verifies it with direct queries before launch. This guide includes a reusable prompt and explains how to run it to structure and execute this verification process.
This setup reduces inbox noise through classification rules that separate VIP, action required, FYI, and promotional emails. It then routes summaries to channels people already monitor like Telegram or Slack. The workflow also treats email as untrusted input and keeps auto-send disabled. The tutorial recommends starting with one or two daily cron digests, then layering in HEARTBEAT.md for VIP monitoring. Testing the workflow for 24 hours before connecting a primary business inbox helps catch issues with message routing and reply approval before scaling automation.
Amazon Ads has launched Dynamic TV Creative, a feature that personalizes interactive video ads on Prime Video by drawing on viewer shopping habits, browsing signals, geography, and product availability. Advertisers upload their creative assets and the system automatically tailors headline copy and calls to action based on where a viewer sits in the purchase funnel, from "learn more" for new audiences to "add to cart" for those showing active interest.
43% of Americans aged 15-34 said it was a good time to find a local job in 2025, 21 points below those 55+, a sharp reversal from past trends. Since 2023, young people's confidence has dropped 27 points, with the steepest declines among young women, the most educated, and those not working full time. In other advanced economies, younger adults remain more optimistic, making the US a clear outlier.
Instagram is exploring long-form, TV-friendly content to compete with YouTube, while still keeping short-form at its core.
Owned media is fully controlled by the brand and builds lasting audience and authority, unlike rented channels that depend on algorithms and reset with spend.
Claims that Meta is in decline overstate a short-term drop in daily active users and ignore the scale of its business. Facebook usage has shifted as social media moves from connection to entertainment. Users are spending more time on TikTok and Instagram and using Facebook mainly for updates from friends and family. This reduces per-session engagement and supports the view that Facebook is less central than before. Even so, Meta still reaches billions of users and continues to grow revenue, using that position to invest in AI, AR, and wearables.
The “great wealth transfer” is expected to be slow rather than sudden as older Americans live longer and keep accumulating wealth. Americans 55 and older control about $110 trillion, with boomers adding over $1 trillion in wealth in a recent quarter. Bequeathable wealth has risen to 424% of GDP, with 97% of gains driven by households over 55. Much of this wealth is first passed to spouses, while spending on longevity and care reduces what is left for heirs. As a result, Gen X and younger generations will see a gradual transfer instead of a windfall.
Flat customer growth can mask a weakening base and declining profitability. In one case, retained customers fell 18% while net-new customers rose 31%, yet margin-per-customer dropped 14%. To surface this early, segment customers into retained, reactivated, and net-new groups, then track margin-per-customer over time. Monitor CLV decile migration to see whether high-value customers remain loyal and mid-tier customers move up. Margin-per-customer is the key leading indicator, often signaling base erosion 6-9 months before revenue declines.
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Stop pasting the same prompt into ChatGPT, Claude, and Gemini in separate tabs to find the best output. Cuey [9] is a Chrome extension that runs 1 prompt through 3 AI models side by side, picked from 31+
Perplexity Computer is not a chatbot or search tool, but a system for building and running workflows end to end. Users describe what they want, and it assembles the stack and executes it with no code. It turns multi-step tasks into automated systems that run in the background, like pulling Reddit trends, ranking posts, generating hooks, and syncing outputs into Notion on a schedule. Its advantage is orchestration, combining multiple models and tools into one workflow that handles real work.
Google is adding several new link formats to AI Overviews and AI Mode in an effort to drive more traffic back to the websites its AI summarizes. Changes include a "Further Exploration" section at the bottom of AI answers linking to relevant articles, an "Expert Advice" block surfacing snippets from news outlets and forums, and preview pop-ups when users hover over source links. Google is also testing a subscription integration that would surface a user's subscribed sites more prominently in AI results, with early tests showing higher click-through rates.
A/B test impact is often overestimated, making gut-based prioritization unreliable. Across 1,391 predictions, the median error was 2.7 percentage points, and 56% of guesses were too high. Experience had a limited effect, with teams of 10+ years performing similarly to newer practitioners. Familiarity with similar tests improved accuracy, raising directional correctness to 65.1% and reducing median error from 3.2 to 2.5 points. Small groups performed better than individuals, with crowds of five cutting error to 2.3 points, though a consistent positive bias remained.
Walter Benjamin's idea of mechanical reproduction is extended to knowledge, where AI collapses the scarcity of knowledge work in the same way mass media did for art. Consulting decks, medical analysis, and legal drafts can now be produced instantly, reducing the value of the artifact while leaving judgment and accountability as the main sources of value. This creates a barbell effect where low-cost AI output floods the market and value concentrates in institutions and credentials that can be held responsible for decisions. As skills become easier to replicate, signaling and provenance rise in importance, similar to the sheepskin effect, where degrees matter more than marginal skill gains.
Users will no longer see FAQ rich results in Google Search results.
A playful IKEA campaign that turns its iconic blue bag into a Point-Of-You frame.