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TIKTOK WHAT'S NEXT 2024 TRENDS REPORT

This report covers 3 major trends that will impact TikTok user expectations in 2024. Hyper-relevant and useful content will lead users to discover new perspectives and take action IRL. The way stories are told will change, becoming more unpredictable and with multiple arcs. Brands will need to actively listen to users to build trust and engagement beyond a one-time sale.

GOOGLE ADVERTISERS CAN NOW OPT OUT OF SEARCH NETWORK

Following Adalytics’ report about Google's ads appearing alongside harmful content, Google is now allowing advertisers to opt out of the Search Network. It is now possible to exclude search partners from all campaign types, including Performance Max and app campaigns. Despite the news, Google continues to refute the report’s claims, saying bad placements are very rare and that Adalytics intentionally triggered them.

HOW TO NOT OVERSPEND ON GOOGLE PAID SEARCH

Google paid search is one of the easiest marketing channels to measure. Yet, many B2B companies continue to overspend on ads. To correctly measure ROI, focus on 2 core revenue metrics: $ Closed Won Revenue:$ Ad Spend (lagging) and $ HIRO Pipeline:$ Ad Spend (leading). Then, break down these metrics by branded, high intent non-branded, low intent non-branded, and competitor. This view will allow brands to see which campaigns are bleeding big losses.

PRODUCT MARKETING INNOVATIONS: 5 STRATEGIES AND EXAMPLES

Customer-led growth, product-led growth, and performance marketing are a few tactics where simple approaches revolutionize the way brands interact with customers. Zoom embraces customer-led growth via surveys, forums, and social media interactions to continuously improve its user experience. Canva’s freemium model led to a user base of over 75 million active users, with over 50% of them becoming pay subscribers. Amazon continues to be a leader in performance marketing in 2023, with sellers experiencing an average conversion rate of 12%.

THE POTENTIAL OF GEMINI (YOUTUBE PLAYLIST)

Google’s Gemini 1.0 is multimodal. It can generalize and seamlessly understand, operate across, and combine different types of information including text, code, audio, image, and video. This YouTube Playlist contains 5 demo videos showing how Gemini can reason about user intent to generate bespoke experiences, process and understand raw audio, and more.

LINKEDIN HAS RELEASED NEW UPDATES TO NEWSLETTERS

A CONVERSATION WITH THE CMO OF SHAKE SHACK

A spotlight into the marketing career of Jay Livingston, Shake Shack’s current CMO. Livingston crafted regional and national brand marketing strategies that included collabs with Hot Ones, Game of Thrones, and the Trolls Band Together movie. He’s also created programs that aren’t “super expensive”, such as this summer’s campaign to find a “Chief Avocado Officer”. Shake Shack finds new audiences by creating “fun brand moments” to generate media buzz, gain social impressions, and create sales.

STOP USING THE COLOR RED ON YOUR WEBSITE

Red CTAs can cause conversion rates to drop by 8%-13% because people associate the color with “stop.” Different industries lean towards specific color palettes—banks use blue as it creates a sensation of trust and security, while anti-aging beauty products use purple as it’s soothing and calming.

REDDIT RECAP 2023 REPORTS

Reddit Recap is a time capsule of the 2023's highlights. The platform continued to be a lively hub for pop culture, humor, and curiosity. It saw a surge in discussions on AI and world news, as well as a shift in the top-viewed subreddits. The report covers key engagement numbers, major trends from this year, and more.

CUSTOMER + COMMUNITY → A BOOSTER TO GROWTH ENGINE

Key strategies for leveraging customer stories, word-of-mouth, and community interaction to drive sales, enhance brand loyalty, and outpace competitors.

A DISSECTION OF BASECAMP’S LATEST CONVERSION COPY

An analysis of why Basecamp’s new homepage messaging is simple yet effective.

ONLY AROUND A THIRD OF AD DOLLARS REACH ‘INTENDED AUDIENCES’

Out of every ad dollar spent, 29% goes toward fees for DSP and supply-side platforms, while 35% was spent on non viewable, non measurable, or bot traffic.

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Try Orb now in a free interactive demo

PRINTING PERFECTION, A DEVELOPER’S JOURNEY WITH REACT-TO-PRINT

This post details the process of implementing a custom way to print pages in a commercial application using the "react-to-print" library. The post discusses the limitations of the browser's default print API and why react-to-print was chosen. The journey includes a proof of concept phase, addressing challenges in documentation and implementation, handling specific requirements like hiding elements on print, and debugging issues related to state management and browser interactions.

RETHINKING SERVERLESS WITH FLAME

While serverless architecture makes scaling easier, it also introduces complexities that can overcomplicate things and make it harder to develop, test, and deploy software. The FLAME pattern, Fleeting Lambda Application for Modular Execution, aims to fix these problems by treating entire applications like a lambda, executing modular parts in short-lived architecture. This article breaks down exactly how the FLAME pattern works and shows what it looks like in practice paired with an Elixir backend.

CARE BEYOND CODE: 7 BEST DESIGN PRACTICES FOR FRONTEND DEVELOPERS

When a frontend engineer fails to think about the importance of design, the user experience can suffer. This post highlights the importance of a holistic approach, offering pointers and best practices to ultimately result in less bugs and overall delays. Being a better designer as a frontend engineer allows one to bring more value to a project beyond just writing code.

HOW TO BUILD A PERSONAL BRAND AS A DEVELOPER

Having a strong personal brand as a developer can bring many benefits. You can establish credibility, stand out amongst other software engineers during interviews, and build a strong network among other things. This article explains how you can begin building your own brand, both on and offline.

Kiss bugs goodbye with QA Wolf

MLX

MLX is an Apple machine learning framework designed for Apple silicon, featuring both Python and C++ APIs. It is compatible with existing tools like NumPy and PyTorch. MLX offers composable function transformations for automatic differentiation and graph optimization, while computations are executed lazily, reducing unnecessary processing.

WING

Winglang is a newly introduced open-source programming language tailored for cloud-based development. It empowers developers to create distributed systems that integrate cloud services into the programming model. Wing programs can be run locally with a simulator or deployed to any cloud provider.

STYLEX

StyleX is an expressive, deterministic, reliable, and scalable styling system. It was carefully designed to meet the requirements of large application, reusable component libraries, and statically typed codebases. StyleX is fully typed and supports an expressive subset of CSS. It takes the developer experience of CSS-in-JS libraries and uses compile-time tooling to bridge it with the performance and scalability of static CSS.

THE GEMINI ERA

Google has released Gemini, its new multimodal AI model. Gemini is able to understand text, images, video, audio, and code. There are three versions: Nano (on Android), Pro (on Bard), and Ultra (to be released).

HOW GENERATIVE AI WILL CREATE A DEVELOPER TALENT SHORTAGE

With AI becoming increasingly powerful, many fear that it will begin to replace junior engineers. This article points out how replacing junior engineers with AI means that in the long run, we might not have engineers with enough skills to solve the more complex problems AI can’t fix. To prepare for this possible outcome, the article encourages all software developers to spend time upskilling and gaining new technical knowledge to keep up with the changing landscape.

THE WEB CAN DO WHAT!?

With WebAssembly, you can compile non-JavaScript code to run directly in your web app with high performance.

JAVASCRIPT OR TYPESCRIPT? HOW TO BENEFIT FROM THE DICHOTOMY

Not every project needs TypeScript, but it's useful to use TypeScript when data schema matters, whereas JavaScript can be used where errors don’t matter as much.

EMOJI CLOUD

Emoji cloud adds vector emojis to projects with zero configuration and a single line of code.

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ELON MUSK’S AI STARTUP — X.AI — FILES TO RAISE $1 BILLION IN FRESH CAPITAL

X.AI has filed with the SEC to raise up to $1 billion in an equity offering. It has already raised nearly $135 million from four investors and has a binding and enforceable agreement for the purchase of the remaining shares. The startup released an AI chatbot with real-time knowledge of the internet called Grok last month. It aims to directly compete with companies like OpenAI, Google, and Anthropic.

NASA SAYS SPACEX’S NEXT STARSHIP FLIGHT COULD TEST REFUELING TECH

SpaceX and NASA may be demonstrating orbital refueling technology on the next Starship test flight. NASA has yet to make a decision on when to start testing the capability. Cryogenic propellants must be kept at super-low temperatures or they turn into a gas and boil off. Rockets using these types of propellants typically need to complete their missions within hours - NASA wants to extend this lifetime to months and enable the transfer of the propellants from one vehicle to another.

THE FIRST HUMANOID ROBOT FACTORY IS ABOUT TO OPEN

‘ANIMATE ANYONE’ HERALDS THE APPROACH OF FULL-MOTION DEEPFAKES

Animate Anyone uses a generative video technique to create videos from pictures of people. While its results are far from perfect, the model is a huge leap over the previous state of the art, which produced way more artifacts or completely lost important details. The team behind the model hasn't released the code for it yet. Videos showing deepfakes made with Animate Anyone are available in the article.

INTRODUCING STYLEX

StyleX is an expressive, deterministic, reliable, and scalable styling system. It was carefully designed to meet the requirements of large application, reusable component libraries and statically typed codebases. StyleX is fully typed and supports an expressive subset of CSS. It takes the developer experience of CSS-in-JS libraries and uses compile-time tooling to bridge it with the performance and scalability of static CSS.

IMESSAGE, EXPLAINED

This blog post presents a cursory overview of the internals of iMessage. It glosses over specific technical details, but links to resources to see how things are specifically implemented are provided. The post covers how Apple's Push Notification Service works, how the Identity Services keyserver makes registration requests, and message encryption.

THE INSIDE STORY OF MICROSOFT’S PARTNERSHIP WITH OPENAI

This article covers what happened behind the scenes during OpenAI's recent five-day crisis. It also looks at Microsoft's relationship with OpenAI and the company's history with AI. Microsoft's CTO Kevin Scott, the person most responsible for forging the OpenAI partnership, believes that AI is one of the most powerful things humans have ever invented. It will take a lot of time to develop the technology, but it could improve the quality of life for everyone.

REGRETFUL ACCELERATIONISM

The Internet can not be portrayed as a district development from a world increasingly in turmoil. Removing the constraint of physical distribution may have accelerated the development of many technologies, but it also created many problems. An increasingly AI-generated world where all content is customized for every individual may help more people realize the only way to survive online is to pay it increasingly little heed.

HOW AWS CAN UNDERCUT NVIDIA WITH HOMEGROWN AI COMPUTE ENGINES

Amazon's investment in Nvidia hardware is huge - there is clearly room to bend the price/performance curve.

KLARNA FREEZES HIRING BECAUSE AI CAN DO THE JOB INSTEAD

Klarna isn't planning any layoffs, but it will refrain from active recruitment as it expects AI will be able to handle many tasks that were previously performed by humans.

12 LESSONS FROM 5 YEARS OF RUNNING A TECH MEETUP

This post contains a list of things to know to help put together tech meetup events.

LOCO

Loco is a Rust API and web framework for full stack product builders that is strongly inspired by Rails.

FIREFOX ON THE BRINK?

Unless something dramatically reverses Firefox's trends, the USWDS will soon tell government web devs that they don't have to support Firefox anymore.

MLX

MLX is an array framework for machine learning on Apple silicon with familiar APIs, composable function transformations, lazy computation, dynamic graph construction, and more.

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AI ALLIANCE LAUNCHES AS AN INTERNATIONAL COMMUNITY FOR SAFE AND OPEN AI

The AI Alliance, led by IBM and Meta, unites over 50 global organizations to foster open, responsible AI development. It focuses on setting AI standards, advancing hardware, and promoting AI education and skills. Members include major tech firms, universities, and research institutions. The Alliance emphasizes safety, diversity, and equitable access to AI innovation.

ELON’S AI FIRM XAI FILES TO RAISE UP TO $1B

Elon Musk's artificial intelligence startup xAI has filed with the U.S. securities regulator to raise up to $1 billion in an equity offering.

GOOGLE’S NEW AI EXPERIMENT COMPOSES ABSTRACT MUSICAL CLIPS INSPIRED BY INSTRUMENTS

Google's Instrument Playground allows users to create unique music pieces inspired by over 100 global instruments using MusicLM. Users can input an instrument name with an adjective for style and the AI generates a 20-second audio clip, which can be further customized with options like "Ambient," "Beat," and "Pitch" in a sequencer, allowing the creation and download of personalized musical compositions.