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This post shares 8 steps in building SEO backlinks using Google Keyword Planner. It includes choosing a content topic, building a top 10 list of keywords for your topic, searching and building out the data, creating a report, finding relevant journalists, and sending the reports out to the journalists.
Google Gemini, formerly known as Bard, can be a powerful tool for SEO keyword research. This post provides a series of prompts that provide a full content plan for a target keyword, related keyword clusters, and additional related content ideas.
YouTube is adding 6 new tools to Shorts designed to break down barriers to creation. Auto layout on Android automatically tracks the main subject in your longer-form video as you're turning it into a Short. Text to Speech allows you to have text on Shorts narrated or spoken out loud. The new “Add yours” sticker encourages watchers to engage with their own related content. Auto-generated captions, with additional editing and styling options for the text, are also being added.
Google has implemented several significant updates in the past couple of months that impact all advertisers to varying degrees. The new UI interface, which will fully replace the existing design on August 30, features a new admin menu. “Brand inclusions”, which instruct Google to show ads only when the brand is included, are now available for campaigns solely using broad match keywords. Negative keywords will now consider misspellings of a word, rather than only considering the exact keywords. Google will no longer accept credit or debit cards as a payment method – moving forward, advertisers must use direct bank payments.
In this interview, Alice Chen, Director of Social and Community at Away, discusses their strategy of creating bespoke briefs for influencers and moving swiftly to capture cultural moments. Examples include their successful campaign with Jake Shane, which used a viral video format, and their Pride collaboration with Willie Norris, which deeply resonated with the community. Chen also stresses the value of treating influencers as true partners and allowing the social team to innovate and react quickly.
Your value proposition is at the heart of all your go-to-market activities – particularly in the startup stages. First define the problem, while assuming that people don't want more products. Ask yourself what the risk or consequence is that's associated with the problem, which is the customer pain point. Next, list your product's capabilities and connect them to the problems you've identified in the prior steps. The more thoroughly you solve the issue, the more interested people will be. Finally, prove that your product solves the problems with customer case studies. With all of this information, you can now summarize your value proposition - use no more than two sentences.
16 lessons that marketers can take away from KitKat ads.
An infographic outlining 8 tips to align your SEO and PPC funnels.
A study by the FTC revealed that nearly 76% of subscription services use manipulative design techniques.
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Blind tests comparing human and AI-generated solutions to PM tasks revealed that AI outperformed humans in some cases, demonstrating advancing capabilities and the importance of sophisticated prompt engineering. As AI continues to improve, product managers can leverage AI for scalability and efficiency in specific task areas.
This article discusses how to adapt the product model for traditional IT departments, emphasizing its suitability for organizations building technology-based solutions. The product model focuses on delivering outcomes, so it may be less applicable when outcomes are heavily dependent on third-party products and there is a lack of control over improvements.
Generative AI is revolutionizing productivity by automating repetitive tasks, enhancing industry-specific workflows, and elevating knowledge work, presenting significant opportunities for businesses to improve efficiency and scalability.
Generative AI is revolutionizing productivity by automating repetitive tasks, enhancing industry-specific workflows, and elevating knowledge work, presenting significant opportunities for businesses to improve efficiency and scalability.
The term "validation" in startup culture implies a false sense of certainty in product development. "Discovery" better reflects the ongoing, iterative risk management process necessary for creating successful tech products. This shift in mindset, from seeking validation to embracing discovery, helps teams manage uncertainties and continuously adapt to market changes.
Learning to curb perfectionism in your career will help you boost output and seize growth opportunities. Embrace pragmatism by providing options with trade-offs, making informed decisions with available data, and focusing on impactful tasks over minor details to adapt to the fast pace of high-growth companies.
Maximize team expansion in B2B product-led growth companies by implementing tactics such as adding team invitations in the onboarding process, offering options to join existing teams during signup, onboarding multiple admins, offering a domain lock feature, surfacing verified users to admins, and following up on invite requests.
Strategies for building credibility include anticipating questions and sharing the logic behind decisions. This post provides real-world examples that showcase effective responses for bolstering leadership and team trust.
Focusing on understanding what matters to C-level executives and building coalitions around key issues is more important than getting caught up in the details of development processes. Pitching the benefits of a consistent product strategy in terms C-suite leaders care about can help prevent disruptive one-off demands from sales teams.
Tech leaders in 2024 are prone to retrospective rationalization, justifying past decisions with current outcomes.
If you might miss a deadline, proactively communicate with your manager to maintain transparency and avoid issues by giving a heads-up, recommending a new timeline, sharing your logic, or mentioning trade-offs.
with contributors, founders, and CEOs building the tools that they use everyday - from Laravel to Node.
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React Native is a framework that lets developers build native mobile apps using JavaScript and React. It has some key differences from React, such as the use of native UI primitives and the lack of global styling. This transition guide for React devs interested in building mobile apps provides a deep dive into the differences between React and React Native and discusses common mistakes new devs make, such as using array.map for large lists, using the default Button element, and placing secrets in app code.
Domain logic refers to code that operates on the core models of an application. Extracting domain logic from components and placing it in a dedicated domain layer improves code readability, testability, and reusability. It also reduces the need for complex testing setups and allows for focused unit tests.
Accounting systems should be accurate, auditable, and timely. Data should be immutable, durable, and recorded at the smallest grain and code should be idempotent. This article also goes through best practices for building financial systems, such as using integers for financial amounts, consistent rounding methods, delayed currency conversion, and integer representations of time.
Performance is largely systemic and is influenced by culture, systems, management, and individual traits. Underperformers need effective feedback and a structured approach like the accountability dial.
A patch for a vulnerability in Apache Tomcat 9 on Ubuntu 22.04 is only available to Ubuntu Pro subscribers. This is because Tomcat 9 is part of the universe repository, which is only supported on a "Best Effort" basis for regular users. Canonical has decided to withhold the patch from regular users despite having it available for Ubuntu Pro subscribers.
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Websites are meant to be easy to update, but that vision often clashes with the dev-centric reality of many sites.
Korvus is a search SDK that unifies the entire RAG pipeline in a single database query. It's built on top of Postgres, with bindings for Python, JavaScript, Rust, and C.
CodeMirror is a code editor component for the web. It can be used in websites to implement a text input field that supports many editing features and has a rich programming interface to allow further extension.
TinyBase is a reactive data store for local-first apps. v5.0 introduces the new MergeableStore type for CRDT-based data merging and a Synchronizer framework for syncing data across different media. TinyBase now exclusively supports Expo SQLite v14 (SDK 51) and above.
The X Window System's boot stipple, a mesh pattern displayed during startup, served as an early indicator of successful configuration and helped users troubleshoot issues in the era of slow computers. Its disappearance in the mid-2010s was likely due to efforts to modernize and speed up Linux boot processes. While the stipple can be brought back through command-line flags, the process is fragmented across different display managers, reflecting the complex and sometimes unpolished nature of the X ecosystem.
Qualcomm's Oryon core is a CPU designed for laptops that aims to compete with AMD and Intel. It features a unique clustered architecture with high reordering capacity and fast clock speeds. The CPU faces challenges in terms of software compatibility and pricing compared to its x86 counterparts.
Dropbox integrates machine learning to provide advanced file understanding features such as summarization and Q&A, using LLMs for text processing and embedding generation. This allows users to efficiently retrieve summaries and answers from all kinds of file types.
Andrej Karpathy walks readers through recreating GPT-2 from scratch.
WebVM is a server-less virtual Linux environment running client-side.
JS errors provide stack traces, Java exceptions require exception details like name, code, and domain, and iOS NSExceptions need specific information such as exception names and messages.
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Microsoft and Apple will no longer have representatives in non-voting observer roles on OpenAI's board. Microsoft withdrew from the role while Apple opted not to take the position. OpenAI plans to update business partners and investors through regular meetings instead of board representation. The changes are likely a reaction to regulators in the EU and US increasing their scrutiny of Big Tech's investments in AI startups due to concerns about stifling competition.
Samsung has launched its first foray into smart rings. The Galaxy Ring is a lightweight ring equipped with sensors designed for health monitoring 24 hours a day. It uses AI software to offer a comprehensive picture of wearers' health. The ring, which weighs between 2.5 grams and 3 grams depending on the size, has a battery that can last up to seven days. It comes in three colors and will be available on July 24 starting from $399.99.
Neuralink plans to implant its system into a second patient within the next few weeks. The company is aiming to implant its device in 'high single digits' of patients this year. While only around 15% of the channels in the first patient are still functional, the patient is still about to use the device to watch videos, read, and play chess or other video games, sometimes up to 70 hours per week. Neuralink will be making changes to address the hardware problems it encountered with its first participant, with a focus on mitigating retraction.
A twice-yearly injection of a new pre-exposure prophylaxis drug was shown to provide young women total protection from HIV infection in a large clinical trial performed in South Africa and Uganda. The drug, lenacapavir, works by interfering with the protein shell that protects HIV's genetic material and the enzymes needed for replication. Gilead Sciences plans to submit the drug for approval with a number of country regulators within the next couple of months. It will offer licenses to companies that make generic drugs to help get prices down.
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Datadog researchers examined more than 2.4 billion containers [9] run by tens of thousands of customers. What are the most prominent patterns when it comes to container usage, security, and implementation? Download the full report here → 10 Insights On
Hiring well requires running effective interviews. Interview systems should be reliable, valid, and contain minimal noise. This article discusses how to interview candidates for machine learning and AI roles. It covers what technical and non-technical qualities to assess and how to calibrate phone screens, run the interview loop, and debrief. It also provides tips for interviews and hiring managers and looks at what traits make for a good hire.
Posting is an HTTP client that can be used over SSH. It enables efficient keyboard-centric workflows. Posting stores requests locally in simple, easy to read and version control YAML files. Notable features include jump mode navigation, an environment/variables system with autocompletion, syntax highlighting powered by tree-sitter, Vim keys, and more.
Meta's CTO Andrew Bosworth joined Facebook in 2006 as the company's ~10th engineer. He helped build the original News Feed, Messenger, Groups, and many early anti-abuse and infrastructure systems. Bosworth ran the Ads and Business Platform product group and he is currently also the Head of Reality Labs. In this interview, Bosworth discusses Meta's metaverse strategy, VR/MR headset sales, the specs of his dream headset, Meta's spending on Reality Labs, and much more.