Search the archive

ONE METRIC FOR TOTAL MARKETING SPEND

The marketing efficiency ratio (MER) compares total revenue to total marketing spend.

BRANDS USING AI-GENERATED INFLUENCERS TO PROMOTE PRODUCTS ON SOCIAL MEDIA

70% of people are unable to correctly identify real vs. fake videos.

UBER ADVERTISING EXPANDS BEYOND OWNED APPS IN PLAY FOR MORE AD DOLLARS

Uber Advertising is now expanding campaign reach beyond its own apps for the first time.

HOW KENDALL JENNER, ROSÉ, AND MRBEAST CREATE CONSUMER OBSESSIONS

A list of Hollywood's 26 top marketing masterminds.

TRY MERCURY COMMAND →

_*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC._

AI STARTUP MIDJOURNEY PIVOTS TO HEALTH WITH ULTRASOUND MACHINE

AI startup Midjourney has announced a hardware project in the personal health and medical sector. Its full-body ultrasound machine, the Midjourney Scanner, requires users to be partially submerged in water. The company plans to build a fleet of 50,000 scanners, with the first to debut in a 'Midjourney Spa' location in San Francisco. The scanners don't use any AI. Midjourney is currently working on four hardware and four software initiatives and plans to ship at least two of those hardware efforts in the near term.

AMAZON HOPES TO CHALLENGE NVIDIA MORE DIRECTLY BY SELLING ITS AI CHIPS

AWS is in talks to sell its Trainium AI chips to other companies for use in data centers. The company has so far resisted selling its chips as compute capacity for the current chips in its data centers is already sold out. Selling its chips to other companies may mean current customers will be left waiting, unless AWS has figured out how to manufacture more chips, which is unlikely.

NASA PICKS ERIC SCHMIDT'S ROCKET COMPANY FOR MARS MISSION, SETTING UP A RACE WITH SPACEX

NASA has hired Relativity Space to build a spacecraft to house a suite of scientific instruments, launch it into space, and fly it to Mars. The Aeolus mission will contain four instruments to measure and image Mars from orbit. It will provide the space agency with its first daily global view of dust, winds, and temperatures in Mars' atmosphere. The data will make it safer for landers and astronauts to visit the surface of the planet. The mission is set to launch in 2028.

HOW METER PRICING IS TESTING THE ECONOMICS OF AI

A growing number of tech firms have started introducing usage-based pricing options for AI services rather than charging a flat subscription fee. The shift to this pricing model may lead to more selective use of the technology. It has forced businesses to confront their spending on AI and take stock of the return on that investment.

THE AGENT LOOP ARCHITECTURE

Durability is a property of the entire execution layer underneath a loop. Durable orchestration is fundamental to building an agent loop architecture. This article breaks down the agent loop architecture. It explains where loops commonly break, what happens when things break, how to build an agent that builds its own skills, and more.

CLEAR

Clear is a programming language where the specification and implementation are in the same file. There's no translation step or drift between docs and behavior as they are the same artifact. Clear is built for agents to read and execute while being readable by everyone on the team. It compiles to any target without any change in the spec.

INTEL SHARES SURGE AFTER TRUMP ANNOUNCES APPLE PARTNERSHIP

Intel shares jumped after President Donald Trump and Apple announced an agreement to work with the company to design and build chips in the US. Intel was underperforming for years until Lip-Bu Tan became CEO in March 2025. Trump initially raised concerns about Tan's potential close ties to China, but Tan's charm won him over. Intel has since received a lot of help from the Trump administration.

AMERICA IS HEADED TOWARD THE INFINITE WORKWEEK

Coding agents, in theory, should free up time, allowing for larger blocks of deep work and rest. However, some developers are having the opposite experience. Agents can do more work, but they still need human oversight. Left unsupervised, they could potentially make a huge mess. Having an army of agents running simultaneously means there's no time for breaks.

CLAIM YOUR INFERENCE CREDITS →

THE VALUE OF EMPLOYEE EQUITY DEPENDS A LOT ON VOLATILITY

Standard vesting gives employees an embedded call option on startup equity that's worth multiple times more than what investors are willing to pay for.

META EXECUTIVE LEADING INTERNAL AI OVERHAUL DEPARTS AFTER TWO MONTHS

Emily Dalton Smith will continue to stay on to work with Andrew Bosworth until the handover to a replacement is complete.

A BOLD SATELLITE RESCUE MISSION CAME TOGETHER IN RECORD TIME, BUT WILL IT WORK?

Katalyst's spacecraft will attach to the Swift satellite, latch onto it, then boost its orbit back to a safe operating altitude.

pay attention. Learn more about sponsorship opportunities.

WHY THE HUMAN GENOME'S TANGLED PHYSICALITY MAY CONFOUND AI

The human genome might not submit to the kind of straightforward input-output approach that such AI models ultimately assume because the genome isn't a blueprint or algorithm.

GEMMA 4 IN YOUR BROWSER

Gemma 4 E2B (QAT Mobile) runs fully on-device with WebGPU.

OPEN SOURCE VS THE INVISIBLE HAND

The economics of open source don't add up.

➡

OPENAI PREPARES GPT-5.6 MODELS FOR THE UPCOMING RELEASE

OpenAI plans to launch GPT-5.6, potentially including Mini and Pro variants, next week. Key enhancements include a larger 1.5 million token context window, improved long-horizon coding, and faster Codex response times. Competitive pricing aims to undercut Anthropic, especially as US regulatory issues impact Anthropic's Claude Fable 5 availability.

MIDJOURNEY, THE AI IMAGE GENERATOR, IS DEVELOPING A FULL-BODY ULTRASONIC SCANNER

Midjourney's new project is a medical machine that can scan a person's whole body in just 60 seconds. The Midjourney Scanner is not related to anything seen from the company so far. It can create a 3D map of users' bodies, down to a fraction of a millimeter, that looks similar to an MRI but at nearly a hundred times the speed. A full scan takes less than 60 seconds, compared to the 60 to 90 minutes it typically takes to do a full-body MRI. The company is building spas to house the machines for customers to use.

SELF-IMPROVING MEMORY FOR AGENTS

Perplexity Brain is a memory system that builds a persistent context graph across tasks, projects, decisions, files, and sources so agents can start with relevant context instead of starting from scratch. Brain links every memory to its original source, continuously updates and organizes knowledge over time, and improves answer correctness while reducing task costs through better retrieval and reuse of prior work.

MOSAICLEAKS: CAN YOUR RESEARCH AGENT KEEP A SECRET?

MosaicLeaks highlights the privacy risks of deep research agents that combine private documents with web retrieval, often leaking sensitive information. The proposed solution, PA-DR, enhances both performance and privacy by reducing answer/full-information leakage from 34% to 9.9% while maintaining task success. PA-DR uses rewards for safe query construction rather than relying on user prompts, making agents perform better without compromising data security.

REINFORCEMENT LEARNING TOWARDS BROADLY AND PERSISTENTLY BENEFICIAL MODELS

Reinforcement learning on realistic scenarios targeting beneficial traits can produce broad improvements across dozens of benchmarks measuring aligned and beneficial behavior. These gains generalize beyond the domains used for training and persist under adversarial pressure. This suggests that personas could be deeply entrenched in models, and RL may be a path towards entrenching beneficial personas.

for anyone with an idea. Learn more

CLAUDE CODE NOW SUPPORTS ARTIFACTS

Claude Code now supports "artifacts," turning work sessions into live, shareable visual pages for tasks like PR walkthroughs and system explainers. Artifacts refresh automatically with updates and offer features like version history and privacy controls. Available in beta for Claude Team and Enterprise, artifacts improve collaboration by consolidating session context into a single, accessible page.

SECURING THE FUTURE OF AI AGENTS

Google's AI Control Roadmap is a framework for building and managing the advanced AI deployed within the company. The approach adds a crucial layer of system-level security that provides assurance even if alignment is perfect. It incorporates safeguards like sandboxing, endpoint security, and prompt injection resistance. The roadmap uses AI alignment as a primary defense. It considers internal agents as potentially misaligned, providing assurance even if alignment isn't perfect.

REVISITING HARD QUESTIONS WITH REPLAY BUFFERS

ZPPO stores difficult questions in a replay buffer so the model can repeatedly train on them rather than seeing them only once. The method is designed to strengthen learning on challenging examples and improve rollout accuracy.

GODFATHER OF AI BLASTS MUSK'S XAI AS 'FAILURE,' SAYS LABS ARE RISKING A 'BIG BUBBLE EXPLOSION'

Yann LeCun criticized Elon Musk's xAI as a failure unable to compete with AI leaders like OpenAI and Anthropic. LeCun highlighted that Musk struggles to hire top talent due to past behaviors and must rent infrastructure to recover costs. He warned that AI labs must increase prices or cut costs to avoid a "big bubble explosion" due to high operational expenses.

GOOGLE IS USING NVIDIA'S PLAYBOOK TO BUILD A RIVAL AI CHIP BUSINESS

Google is renting computing power from thousands of its microprocessors at an AI data center in Western New York to AI giant Anthropic. The move will help data centers raise cheaper debt. Google realized the commercial potential for its TPUs about two years ago and started investing in their inference capabilities. Its AI infrastructure team is now hyper-focused on improving chip performance.

Optimize surfaces.

OPENAI INTRODUCED ENTERPRISE USAGE ANALYTICS

OpenAI introduced new credit usage analytics and expanded spend controls for ChatGPT Enterprise.

‘NO POACHING' OUR PEOPLE, CHINA'S AI BEHEMOTH DEEPSEEK REPORTEDLY TELLS INVESTORS

DeepSeek told potential investors not to poach the startup's staff or encourage them to start their own companies.

THE $13 BILLION AI STARTUP BETTING ON CHEAPER ALTERNATIVES TO OPENAI, ANTHROPIC

Baseten specializes in providing software and computing capacity to companies tapping into lower-cost AI models.

THAT UNTRAVELL'D WORLD

A new and more difficult phase of the AI governance race with more politics and higher stakes has begun.

MISTRAL AI TO GET CODE AND APPS FEATURES ON VIBE

ANTHROPIC SHIPS MAJOR CLAUDE DESIGN OVERHAUL

Anthropic has overhauled Claude Design two months after its viral launch, adding design system imports, a bidirectional Claude Code integration, and nine new export partners. The update directly addresses a critical flaw: token consumption so severe that early users exhausted most of their weekly Pro allowance in under 30 minutes on a single prototype. These changes reposition Claude Design from a flashy generative tool into an enterprise brand-compliance layer embedded across creative, coding, and business workflows.

FRAMER 3.0

Framer 3.0 arrives with AI Agents that can design full pages, handle breakpoints, build components, write code, and connect to a CMS, among other canvas-level tasks. Large teams get Branching, a feature designed to let them iterate safely and work alongside Agents. A new Community platform rounds out the release, giving creators a space to share work and earn.

SIRI AI HINTS AT NEW IPHONE 18 PRO DESIGN CHANGE

The iOS 27 beta's new Siri AI design may reveal Apple's plans for a smaller Dynamic Island on the upcoming iPhone 18 Pro. Siri currently appears as a stretched oval on iPhones to match the width of today's Dynamic Island, but its orb-shaped design on iPad and Mac suggests Apple expects future iPhones to have a significantly smaller cutout—reportedly about 35% smaller—allowing Siri to appear in its intended spherical form.