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There has been a strong interest in sports this year, with cricket dominating general searches. Climate change impacted news trends. The "Hum to Search" feature gained popularity. Visual and multimodal searches, which combine text and images, were frequently used for translation, shopping, and object identification.
Universities are increasingly offering programs to train the next generation of social media influencers. These programs focus on skills like storytelling, film production, and understanding business contracts. Schools such as the University of Alabama and Arkansas Tech University are leading the way. However, there's debate about whether formal education in this volatile industry is necessary.
Customers are more forgiving of service or product failures, are willing to pay more, and are willing to give higher ratings when a business is minority-owned. Experiments showed that college students were 18.8% more likely to pay more for a faulty product from a Black-owned business. Minority-owned brands received 19.8% to 35.8% higher ratings than non-minority brands for similar failings. Google Maps data reveals that customers used more positive tones in 34.1% of 4-5 star reviews for Black-owned restaurants. Highlighting minority ownership is most effective when integrated authentically into brand marketing.
The Head of Growth at Default plans to focus on influencers, creative campaigns, and premium content instead of heavy ad spending. Influencer programs will carefully select creators to drive pipeline growth, while creative "drops," like branded giveaways and experiential marketing, aim to engage prospects. High-quality content remains a top priority, serving as the foundation for all marketing efforts.
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In this post, the SVP of Marketing at HubSpot shares how he uses the premium versions of Claude, Gemini, ChatGPT, and Grok. He relies on Claude for financial, health, and writing advice, while Gemini integrates with Google tools for daily productivity. ChatGPT serves as his search engine and research tool, complementing Claude. Grok provides real-time updates for his podcast prep and trend tracking.
Instagram's new Trial Reels feature lets creators test content with a small audience of non-followers to assess performance before full publication. Metrics like comments and likes help evaluate success, with an option to expand reach if the Reel performs well. The feature is currently rolling out to select users worldwide.
Using nicknames in branding reduces consumer engagement and perceptions of brand power. Ads using nicknames showed 42% lower click-through rates. Tweets with formal names received over twice as many likes and retweets as those with nicknames. Nickname branding decreased purchase intent for competent brands, like Starbucks, by up to 16%, but had little impact on warm or social-good-focused brands. While consumer use of nicknames can benefit brands, adopting them in marketing signals disempowerment and weakens brand image.
Performance-based compensation now accounts for 49.6% of influencer payments, reflecting a shift from traditional flat-rate payments, which make up 24.1%. Payment delays, often up to 30 days for international creators, and complex tax compliance are major barriers to this model's growth. Currency conversion fees and fluctuating exchange rates further reduce earnings for creators. Delayed payments, which can stretch to 120 days for major brand partnerships, are driving creators away from certain platforms.
Nearly all failed product launches share common issues: overemphasis on features, lack of emotional appeal, and poor differentiation. Winning strategies prioritize understanding consumer lives and their pain points, crafting relatable narratives, and mitigating perceived risks through assurances. Differentiation and emotional resonance drive engagement and ensure a product's long-term success.
Maximize views from Instagram's Collab feature by having the larger account initiate the post.
YouTube has expanded its auto-dubbing tool to hundreds of thousands of channels, enabling multilingual audio for knowledge-focused videos such as cooking and sewing tutorials.
5 trends the Head of Content at Mutiny sees moving into 2025.
Migrating complex systems requires careful planning and execution to avoid disrupting services and user experience. Approaches like hard forking, splitting teams, or relying on single individuals are discouraged. Instead, the "Strangler Fig Pattern" is recommended, where the new system gradually replaces parts of the old system without affecting customers, minimizing downtime and risk.
DBOS, a durable workflow engine built on Postgres, uses Postgres' features to store workflow state, providing "save points" that enable recovery from crashes. DBOS functions, written in Python or TypeScript, use decorators to manage workflow steps, storing each step's state and output in the Postgres database for deterministic execution.
Server-side rendering in Next.js can be slow due to its CPU-intensive nature, especially in horizontally scaled environments where caching inconsistencies arise. Valkey, an in-memory data store, offers performance gains through autopipelining, automatically batching operations. It's a solution for shared caching that provides consistent results across all instances.
After a four-year break focused on writing and family, Redis' creator is returning to the Redis ecosystem. His decision stems from a desire to contribute to the community, address its fragmentation, and help shape the future direction of Redis development. It's a part-time role.
Tailwind CSS v4 has great improvements like the switch to LightningCSS and native CSS cascade layers, but this author has concerns about the performance implications of CSS variables, the potential for abuse with new descendant variants, and the lack of clarity in some class names.
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You can shrug off flaky tests once or twice, but eventually they will stall your pull requests and bum you out. Check out this article by Artem Zakharchenko [9] to find out how you can use Codecov's Test Analytics to flag unreliable tests early and keep your CI/CD running
Netlify has launched a free plan that offers 100 GB bandwidth, 300 build minutes, and other generous limits for deploying web projects.
Turso announced Limbo, a complete rewrite of SQLite in Rust, aiming for improved memory safety, modern architecture, and potentially surpassing SQLite's reliability through deterministic simulation testing, while maintaining compatibility and offering features like asynchronous I/O and WASM support.
Electric, a Postgres sync engine enabling real-time data replication for local apps, is now in beta after a six-month rewrite. It's used in production by companies like Google and Supabase to handle high-throughput workloads with low latency.
Google announced its new 105-qubit superconducting chip, "Willow," which demonstrated a fault-tolerant surface code qubit and a new quantum supremacy experiment. It's a major achievement in experimental quantum computing, pushing the field closer to fault-tolerant quantum computation.
Physical time (instants and durations measured in seconds) is different from civil time (datetimes and periods based on calendar systems like the Gregorian calendar), as there are more complexities and potential for bugs when dealing with civil time. It's important to use well-defined time zones (like those from the IANA database) and avoid ambiguous types like "zoned datetime.” This guide provides language-specific API recommendations for handling date and time operations well.
Devin, an AI code assistance tool that made the news a while back for controversially claiming to be the first AI software engineer, is now generally available. It's meant to handle small frontend bugs and edge cases, first-draft PRs, and targeted code refactors.
The developer of markview.nvim, an open-source Markdown previewer in Neovim, developed the entire plugin (25k lines) by coding on their phone, as they don't have a laptop.
wasm-vips is a library for browsers and Node.js, compiled into WebAssembly used for fast and memory-efficient image processing through parallel pipelines.
An interactive visualization of B+ trees.
This Hacker News thread discusses individuals earning $500+/month from side projects in 2024.
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The Tesla Model Q will launch in the first half of 2025 and cost less than $30,000 with subsidies, or $37,499 if Trump cancels the IRA tax credit. It will be built on Tesla's existing lines. Tesla told investors during its Q3 earning calls that it planned to develop a more affordable model in H1 2025. The Model Q will be 15% smaller and 30% lighter than the Model 3. It will have a steering wheel and pedals but will be geared toward autonomous driving functionality.
OpenAI has released Sora, its AI video-generation model. Sora will be available to US users and most countries internationally but OpenAI has no timeline yet for launching the tool in Europe and the UK. It will be included in existing ChatGPT Plus and Pro subscriptions. Sora is aimed at competing with video-generation AI tools from other companies like Meta, Google, Amazon, and Stability AI.
Blue Origin says it's on track to launch New Glenn before the end of the year, but it is still waiting on regulatory approval to conduct a final key test of the rocket. The hot fire test will involve powering up all seven of the first stage's BE-4 engines and firing them to full thrust while the rocket sits on the pad. It is designed to mirror how the vehicle will operate during lift-off. The 320-foot-tall rocket will be capable of carrying 45 metric tons to low Earth orbit.
This post shares useful evaluations for large language models that focus on simple, common tasks like classification/extraction, summarization, and translation. The post also discusses the role of human evaluation and how to calibrate the evaluation bar to balance between potential benefits and risks. It was written to be accessible for those without a data science or machine learning background.
TorchGeo is a PyTorch domain library that provides datasets, samplers, transforms, and pre-trained models specific to geospatial data. It makes it simple for machine learning experts to work with geospatial data and for remote sensing experts to explore machine learning solutions. TorchGeo has plenty of tutorials and documentation.
Jobs in financial services companies are more desirable than they have ever been. Banks say they are still aggressively hiring. Compensation is similar for comparable roles across tech and banking. However, tech companies are no longer rolling out the red carpet for their employees. Banks are increasingly looking to publicize their AI work, invest in pure research departments, and focus on upskilling and internal development.
The idea that $300k/year engineers are doing next to nothing as a norm in tech is damaging and ridiculous. The myth misleads aspiring engineers, fuels layoff culture, and damages the industry's reputation. While it is true some employees coast, glorifying this idea only perpetuates toxicity. Engineers should instead focus on creating realistic expectations, better leadership, and healthier work cultures.
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Norwegian payment app Vipps is the first third-party mobile payment app to offer tap-to-pay on iOS.
Mailroom is a framework for creating, routing, and delivering user notifications based on events from external systems.
Two people with long-standing spinal cord injuries can now walk thanks to scientists using deep brain stimulation in the lateral hypothalamus, an area of the brain associated with a variety of basic functions.
This post looks at trends and patterns Cloudflare observed throughout the year at both a global and country/region level across a variety of metrics.
Meta's new Llama 3.3 70B is a genuinely GPT-4 class large language model that can run on a MacBook Pro M2 with 64GB of RAM.
Both firms see vast potential in crypto, stablecoins, and artificial intelligence - these technologies will shape how industries will function and how consumers will interact with technology in the coming years.