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6 REASONS REVOPS IS THE MVP OF GTM

Revenue Operations (RevOps) has become a critical function for successful SaaS companies, evolving from a data-focused role to a strategic, advisory position that drives revenue growth. RevOps leaders, now sourced from diverse backgrounds, leverage technological advancements, optimize tech stacks, create unified dashboards, and prioritize initiatives to help companies achieve their targets in today's competitive landscape.

2024.08.21
gtmonday.substack.com5 min readTLDR Founders

FOUNDER RECRUITING INTELLIGENCE QUOTIENT

Developing a strong team is crucial for a company's success, but many founders struggle to translate their intentions into effective action. The Founder Recruiting Intelligence Quotient (FRIQ) framework helps founders assess and improve their team-building skills by focusing on four key areas: adopting a growth mindset, demonstrating recruiting hustle, knowing what great talent looks like, and building a scalable recruiting machine.

2024.08.21
hookedbymadrona.substack.com4 min readTLDR Founders

PEARX W25 (ACCELERATOR)

PearX is an immersive small-batch 14-week accelerator program organized by Pear VC. The early application deadline is on August 30th.

2024.08.21
pear.vcTLDR Founders

WHERE SHOULD CUSTOMER SUCCESS SIT ON THE P&L?

Customer Success and Customer Support are often confused, but they serve different purposes within a company. Customer Success focuses on ensuring customers get full value from the product to drive retention and expansion, while Customer Support handles break/fix requests. When determining whether Customer Success belongs in Cost of Goods Sold (COGS) or Sales and Marketing (S&M), consider factors such as the need for assistance in product activation, training, filling product gaps, and whether the team has a quota for expansion or renewal dollars.

2024.08.21
mostlymetrics.com3 min readTLDR Founders

SOFTWARE ESTIMATES HAVE NEVER WORKED AND NEVER WILL

Estimating software development timelines has consistently proven ineffective, as the inherently novel nature of most projects makes precise predictions impossible. Instead of relying on traditional estimates, adopting flexible approaches like using budgets or "appetites" allows developers to negotiate scope during development, leading to better outcomes and timely delivery. This method aligns with human creativity and has been successfully implemented by teams to produce high-quality software.

2024.08.21
world.hey.com2 min readTLDR Founders

A NUMBER FROM TODAY AND A STORY ABOUT TOMORROW

Forecasting involves combining current data with narratives about the future, which can lead to subjective interpretations. While the data provides a factual basis, the accompanying story reflects personal beliefs and assumptions, making predictions inherently uncertain. Understanding the narratives people construct around data is crucial for accurate forecasting, as they significantly influence the perceived trajectory of trends and events.

2024.08.21
collabfund.com5 min readTLDR Founders

THE SINGLE PREDICTOR OF SUCCESS

Success is more strongly linked to grit than to intelligence or talent, with perseverance and passion for long-term goals being key predictors of achievement.

2024.08.21
foundersfuel.beehiiv.com2 min readTLDR Founders

100,000 IMPACTED BY JEWISH HOME LIFECARE DATA BREACH

Jewish Home Lifecare, a New York City healthcare nonprofit, disclosed a data breach impacting over 104,000 individuals. Hackers accessed personal and medical information, including Social Security numbers and financial details.

2024.08.21
securityweek.com2 min readTLDR InfoSec

OREGON ZOO HACK IMPACTS OVER 100K

The Oregon Zoo disclosed a payment skimming malware attack that exfiltrated personal and credit card data of 100K individuals over 6 months. The breach follows similar incidents at other zoos. The stolen card data has been found for sale on dark web carding shops.

2024.08.21
scmagazine.com1 min readTLDR InfoSec

TOYOTA CONFIRMS BREACH AFTER 240GB OF STOLEN DATA LEAKS ON HACKING FORUMS

Toyota has confirmed a breach of 240GB of data but has not provided details on what the data contains or how many people are affected by it. The leaker claims that the data contains contacts, financials, customers, employees, photos, DBs, network infrastructure, emails, and more. The files were stolen or created on December 25, 2022, which suggests that the data may have been a backup.

2024.08.21
bleepingcomputer.com2 min readTLDR InfoSec

EXECUTION GUARDRAILS: NO ONE LIKES UNINTENTIONAL EXPOSURE

A post from TrustedSec's Brandon McGrath which begins with a discussion of an engagement where his implant got caught by a member of the blue team. McGrath details how he uses a key ring consisting of host based checks, network checks, and external checks as an execution guardrail. In the example, the implant first checked the hostname of the system, then network shares, and finally a TXT record before downloading and launching the payload.

2024.08.21
trustedsec.com8 min readTLDR InfoSec

ENABLING TRUSTED TYPES IN A COMPLEX WEB APPLICATION: A CASE STUDY OF APPSHEET

Trusted Types is a defense-in-depth mechanism that protects against DOM XSS by implementing type systems to ensure that only safely constructed values can reach injection sinks. To rollout Trusted Types in AppSheet, the Google team followed a five stage process: report-only mode, collect and triage violations, refactor blockers, repeat the previous two steps, and enforcement. When investigating a Trusted Types violation, a report contains the source file where the violation occurred, the document URI which is the URI where the violation occurred, and the script-sample which includes the underlying API call that caused the violation and a prefix of the input that caused the violation.

2024.08.21
bughunters.google.com12 min readTLDR InfoSec

GITHUB ACTIONS EXPLOITATION: DEPENDABOT

Synacktiv discovered a novel GitHub Actions exploitation technique leveraging Dependabot to compromise repositories and push arbitrary code. The vulnerability stems from workflows using the 'pull_request_target' event with weak access controls based on the 'github.actor' context, which can be manipulated by triggering Dependabot actions on a forked repository. Synacktiv demonstrated successful exploits against the spring-security and trpc projects, highlighting the importance of careful workflow configuration and the use of tools like octoscan for detecting such vulnerabilities.

2024.08.21
synacktiv.com6 min readTLDR InfoSec

Sponsored

FOR MOBILE BANKING APPS, SECURE SDKS AREN'T ENOUGH

Banking apps are a prime target for attacks. Secure SDKs (e.g. for KYC or payments) are good, but they can create a false sense of security and leave unaddressed vulnerabilities. Learn how to protect mobile bank apps [11] against real-world threat scenarios using a multi-layered approach [11] that includes obfuscation, encryption, and real-time application self-protection (RASP). Join the live session

2024.08.21
hubs.laSponsorTLDR InfoSec

LINX SECURITY (PRODUCT LAUNCH)

Linx uses analytics and AI to scan and understand the landscape of an organization's system to link all identities together and to actual, active employees. In the process, it also finds IDs that are no longer connected to active users so that they can be removed.

2024.08.21
linx.securityTLDR InfoSec

GRAPHQLER

GraphQLer is a dependency-aware API fuzzer that uses relationships between objects and mutations to inform its testing

2024.08.21
github.comGitHub repositoryTLDR InfoSec

GRIMOIRE

Grimoire is a tool that generates datasets of cloud audit logs for detection engineering. The tool currently supports the ability to detonate Stratus Red Team or AWS CLI commands and stream the CloudTrail logs to an output file.

2024.08.21
github.comGitHub repositoryTLDR InfoSec

POST-QUANTUM CRYPTOGRAPHY: WHAT COMES NEXT?

In the wake of NIST releasing the first set of post-quantum cryptography standards, the UK's NCSC has started a series of posts on how organizations should respond. Implementations and protocols like TLS still need to be updated to make use of post-quantum cryptography which will likely take years. NCSC advises that the key actions that organizations can take now are to inventory the use of cryptography in their own environments and in their supply chains.

2024.08.21
ncsc.gov.uk5 min readTLDR InfoSec

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2024.08.21
productmarketingalliance.comSponsorTLDR Marketing

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2024.08.21
productmarketingalliance.comTLDR Marketing

THE PINTEREST FALL 2024 TREND REPORT

This report unveils trends in fashion, beauty, home decor, food, and hobbies for the upcoming fall season. Nature-inspired patterns and mixed-proportion layering take center stage in the fashion space. The latest beauty trends feature a blend of bold and contemporary styles, with ‘more-is-more' makeup making a comeback. Foodie interest in earthy ingredients, like morel mushrooms and pistachio butter, and Japanese cuisine is on the rise. Gen Z is combatting the autumn blues by focusing on unique hobbies and IRL connections.

2024.08.21
newsroom.pinterest.com4 min readTLDR Marketing

SHOPPING HAULS ARE SO BACK

Shopping hauls are resurging, driven by algorithmic recommendations and Buy Now, Pay Later programs. YouTube and TikTok enabling direct purchases from videos further fuels this trend. This ease of shopping has led to a 12-month high in average items per transaction, with nearly 11 products per order, exceeding last December's holiday sales.

2024.08.21
edition.cnn.com5 min readTLDR Marketing

INFLUENCER NICHES AND WHY YOU NEED TO BLUR THEM

A “vertical” in the influencer world refers to a niche or category that a creator specializes in, with brands traditionally sticking to these lanes. To maintain engagement, brands should blur the lines between their products and creators. Understand your audience, including their preferred content, creators, and communities. Take calculated risks by choosing influencers outside your niche, but avoid those who don't align with your brand values or genuinely like your product. Consider adjacent conversations relevant to your audience, even if they don't directly tie to your product, as seen with Fidelity Investments partnering with a cooking creator.

2024.08.21
brainlabsdigital.com6 min readTLDR Marketing

HOW TO USE UNORDINARY OBJECTS TO WIN ON SOCIAL (1 MINUTE VIDEO)

A breakdown of how brands like Jacquemus, Aritzia, and Mush use objects and visuals to break the norms seen on social media. Jacquemus plays around with attention-grabbing images, videos, and lettering in its IG carousels. Aritzia promoted its sale with a video of a girl shopping with a life-size shopping bag as big as her.

2024.08.21
threadreaderapp.comTLDR Marketing

HOW TO CAPTURE FOOTAGE FOR SHORT-FORM VIDEOS

To organize footage for short-form videos, create a dedicated folder on your phone to keep footage organized. Mark potential hook shots for engaging intros and aim to capture a high volume of clips, around 50 per location (if you're visiting multiple places), using a "wide, medium, close" shot format. Focus on quick 1-second clips to maintain viewer interest and avoid excessive cropping. Include a variety of shots, both of the surroundings and yourself, using a Bluetooth tripod or a friend for dynamic footage. Prioritize establishing, normal, and close-up shots to ensure a well-rounded video.

2024.08.21
threadreaderapp.com1 min readTLDR Marketing

GENERATE HIGH-QUALITY EMAIL COPY WITH CHATGPT

First, create a custom email GPT for your brand that covers copy length, brand style and voice, and repetitive words to avoid. Next, use modularized prompts that force ChatGPT to return the copy in preset email sections. Reprompt the output to improve the copy quickly by asking the tool to rate the existing copy and rewrite it. This post includes example prompts to use at each step.

2024.08.21
linkedin.com3 min readTLDR Marketing

WHAT IS A SLUG? URL SLUGS AND WHY THEY MATTER FOR SEO

Although Google acknowledges that URL slugs contribute minimally to SEO rankings, they play a crucial role in user experience, which is closely tied to SEO. A clear and concise URL slug, ideally containing the target keyword, helps both users and search engines understand the page content. Best practices suggest keeping slugs short, descriptive, and free of special characters.

2024.08.21
semrush.com6 min readTLDR Marketing

COMPETING IN SEARCH

The recent ruling against Google for abusing its search monopoly shows the complex dynamics of search engine dominance. Google is fueled by a self-reinforcing cycle where its popularity improves results and attracts more users and revenue. This dominance is maintained by high traffic acquisition costs, which solidify Google's lead and create barriers for competitors like Bing. Although the ruling may prompt changes, it remains unclear how effective the remedies will be and how LLMs might reshape the search landscape.

2024.08.21
ben-evans.com10 min readTLDR Marketing

NEVER CALL NEW DATE() INSIDE YOUR COMPONENTS

It's good not to call impure functions like `new Date()` inside React components, especially when setting the initial state. Doing so makes testing difficult due to inconsistencies. Instead, it's better to pass the impure function or its result as a prop, which this article shows through code examples.

2024.08.21
kyleshevlin.com5 min readTLDR Web Dev

MAKING DATABASE SYSTEMS USABLE

Traditional database systems have a tough time providing intuitive and user-friendly interfaces. A 2007 paper identifies several "pains" associated with relational databases, such as the complexity of joins, overwhelming options, unexpected results, and difficulties with data creation. There are potential solutions for improving database usability, including the development of presentation data models, integrated provenance, intuitive interactions, using LLMs, and flexible schema design.

2024.08.21
muratbuffalo.blogspot.com9 min readTLDR Web Dev

AN UNDERRATED SOFTWARE ENGINEERING INTERVIEW QUESTION

A "bug squash" interview, where candidates are presented with a real codebase containing a bug and asked to find and fix it, is an underrated software engineering interview question. This author believes this type of interview is more realistic and engaging than traditional coding challenges, as it reflects the everyday work of software engineers and allows candidates to showcase their debugging skills and understanding of codebases.

2024.08.21
blog.jez.io7 min readTLDR Web Dev

TOASTS ARE BAD UX

Toasts might be a bad user experience because they are disruptive and often appear far from the user's focus. As an alternative, this author suggests using a more integrated approach, such as a loading indicator, to provide feedback for actions. He provides specific examples from YouTube and Gmail to illustrate how toasts can be replaced with more user-friendly methods.

2024.08.21
maxschmitt.me2 min readTLDR Web Dev

ON FINISHING THINGS

This author struggles to finish personal projects because of the lack of a clear definition of "finished," the absence of external accountability, and the fear of sharing imperfect work. Writing a detailed product spec upfront and setting time constraints for projects helps him get past this block.

2024.08.21
alexreichert.com7 min readTLDR Web Dev

INTRODUCING ZED AI

Zed AI is a hosted service that integrates AI-powered coding into the Zed text editor, letting developers use LLMs while maintaining full control over their code.

2024.08.21
zed.dev9 min readTLDR Web Dev