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This post reflects on what aspects have helped security awareness training work and what hasn't. It emphasizes ambient security controls which offer concrete solutions and escalation paths over long lists of policies and traditional, computer-based training. It also points out key moments to reinforce learning, such as when users run into a guard rail and when they switch positions.
Due to the proliferation of new Top Level Domains (TLDs), many internal networks now collide with external networks, potentially exposing their networks to credential theft and other attacks. Security researcher Philippe Caturegli has been mapping this "namespace collision" vulnerability by scanning for self-signed certificates referencing domains in business-oriented TLDs. Caturegli found over 9,000 exposed domains, with some government entities and critical infrastructure affected.
Google is shutting down its Google Play Security Reward Program (GPSRP) as a result of the overall increase in the Android OS security posture and feature hardening efforts.
An audit conducted by the Department of Justice found security weaknesses in the FBI's handling of electronic storage media with sensitive information.
French police arrested Telegram CEO Pavel Durov due to a lack of content moderation, which facilitated criminal activity.
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Mobile will account for over half of holiday e-commerce sales due to Gen Z's shopping growth, mobile-native apps, and rising buy-now pay-later (BNPL) options. Overall holiday e-commerce is expected to grow only 5% this year. With a shorter Christmas shopping season of 29 days, email volume will increase to counter higher digital ad costs. Social commerce will experience growth from new platforms and increased Gen Z usage. BNPL is projected to grow 9% YoY, driven by retailers promoting in-store offers.
TikTok users are more likely to make self-gifting purchases compared to other platforms, with 87% indulging in gifts for themselves during the season. They also make 80% more travel-related purchases. The platform's diverse community celebrates various cultural traditions, contributing to a 1.24X higher spend across categories.
Instead of just paying an influencer to endorse your product, assign them a 'Chief' title that suggests they co-created it. Announce this title on your brand's social media and create a dedicated landing page on your website for the influencer to direct their followers. While the influencer doesn't receive ownership or a real role, the title enhances the campaign's impact through the Parasocial Interaction Effect and the Halo Effect.
To enhance SaaS conversions, create concise landing pages with less than 200 words. Use exploratory headlines instead of commitment-heavy phrases to make users feel more inclined to interact. Consider removing the word "free" from CTAs, as it can sometimes diminish perceived value and trigger skepticism. Implement time-limited discounts to generate urgency and drive immediate action from your audience. Shift from traditional "Call to Action" buttons to "Call to Value" messages that highlight the benefits users will receive.
Pipeline building is now a shared responsibility across marketing, sales, customer success, product, and operations teams. Success depends on coordinated campaigns targeting high-value customers, moving beyond the limitations of MQL-focused strategies. This post shares over 40 ideas on how to target customers in different stages of the purchase funnel.
Perplexity is expected to launch ads in Q4 across 15 categories, including finance, technology, and health. Advertisers will be able to run “sponsored questions” that appear on related questions and video ads on mobile and desktop.
The rise of AI Overviews and rich snippets in search results is reducing CTRs to traditional websites. Search engines are increasingly delivering concise, relevant information directly in SERPs, often synthesizing content from multiple sources. This shift favors content that is easily understood by both AI algorithms and human users, changing the dynamics of visibility and engagement in search results.
Hinge's “No Ordinary Love” campaign features an 80-page zine of modern romance stories by contemporary authors, showcasing couples who met on the app. The printed zine reflects the resurgence of romance literature and trends on BookTok. Hinge aims to encourage in-person interactions rather than app engagement, setting itself apart from competitors.
The "Don't Make Me Think" growth lever focuses on reducing cognitive load. Grammarly increased upgrade rates by 10-20% through personalized pricing based on onboarding data, while Blinkist boosted free trial sign-ups by 20% with clearer trial terms. These examples show how minimizing friction and guiding users intuitively can enhance feature adoption, speed up product value realization, and improve retention, creating a self-reinforcing growth loop.
Rand Fishkin from SparkToro explains why paid advertising often overcharges marketers.
Understanding customer needs and industry challenges takes priority over pitching product features when entering a new market.
SEO is like poker, requiring a blend of strategy and managing uncertainties in an unpredictable environment.
The Temporal API in JavaScript offers a new approach to handling time with the Temporal.ZonedDateTime object, which accurately represents dates and times with their corresponding time zones. This addresses the limitations of JavaScript's Date object, which doesn't capture the nuances of human-readable dates and the impact of time zones and daylight savings time. The new API introduces a standardized format for representing zoned dates and times, allowing developers to work with different calendars and time zones easily.
PostgreSQL can be used as a search engine. Combining full-text search, semantic search with pgvector and fuzzy matching with pg_trgm makes PostgreSQL a good-enough search engine for a majority of use cases. This article goes into more advanced techniques to personalized search experiences, adjust for document length, debug rankings, and more.
CORS is a flawed attempt to address the security issue of implicit credentials being used in cross-origin requests. While it does prevent some forms of data theft, it fails to prevent malicious requests that can manipulate data, such as transferring money from a user's account. A more effective approach is to ignore implicit credentials altogether on cross-origin requests, allowing only explicitly authenticated requests with a secure authorization header.
Software engineers make some common mistakes when trying to get promoted. They sometimes fall for the “Promotion Donut” trap, where focusing solely on next-level responsibilities leads to neglecting current duties. While it's true “what got you here won't get you there,” you still have to do “what got you here” while also performing at the next level. Additionally, engineers need to make sure they have a supportive manager and fully understand their company's leveling system.
For new graduates, working at a big tech company for the first 1-3 years provides a solid foundation for career growth and skill development, offering better average outcomes compared to starting at a startup. However, startups give a chance for more “outlier” outcomes compared to Big Tech.
ChartDB is a powerful, web-based database diagramming editor. It can be used to visualize database schemas with a single "Smart Query,” customize diagrams, and export SQL scripts.
Fuite is a CLI tool that detects memory leaks in web applications by simulating user interactions, analyzing heap snapshots, and identifying leaked objects, event listeners, and DOM nodes.
transformers.rb is a Ruby gem that provides state-of-the-art transformer models for natural language processing tasks, such as sentence embeddings, question answering, and sentiment analysis.
Telegram, while technically using encryption, doesn't offer end-to-end encryption by default. Users must manually activate "Secret Chats" for individual conversations, a feature that is difficult to find and use, which means that a vast majority of Telegram conversations are visible to Telegram servers. Furthermore, while end-to-end encryption is valuable for protecting message content, it doesn't address the broader issue of metadata collection.
This developer used Anthropic Claude 3.5 to create calendar entries from a schedule image. He first asked Claude to identify the dates outlined in green on the image and then asked it to generate an iCalendar file (ICS) for those dates. Claude successfully created the ICS file, which the developer then imported into Google Calendar.
This article describes how Cloudflare Cache can improve website performance by enabling features like Tiered Cache, Cache Reserve, and carefully crafted cache rules.
Lidl, a European grocery chain, is challenging major cloud providers like AWS by launching its own sovereign cloud platform, Schwarz Digits, to meet the growing European demand for data privacy and control within EU borders.
Chrome 129 will introduce two new JavaScript events: scrollSnapChange and scrollSnapChanging.
Epic launched its iOS store in the EU last week thanks to new regulations opening up the platform. It's not clear whether Epic will be able to grow the store far beyond its own games. While Epic's game store may offer better terms for developers, every developer is still subject to fees from Apple. Epic is in active discussions with almost every one of the top 250 mobile developers about putting their apps on the Epic Games Store for mobile, but almost all of them have said they can't make it work on iOS.
Google's new desktop app, Essentials, will be included with many new Windows laptops. The app packages a few Google services, like Messages and Photos, and includes links to download many others. A full list of apps has not yet been announced. Users will be able to uninstall any part of Essentials or the whole thing.
Polaris Dawn, a collaboration between SpaceX and Shift4 CEO Jared Isaacman, will launch on Monday. The mission will send four astronauts in a SpaceX Crew Dragon capsule on an orbit that will carry them through the innermost of the Van Allen belts, the bands of high-energy radiation that surround our planet. Two of the crew members will complete a spacewalk midway through the 5-day mission. The mission will be the first flight test of SpaceX's new pressure suits for extravehicular activities.
Iovance Biotherapeutics has developed a 'living drug' made up of immune cells from patients' own tumors. The therapy involves taking the immune cells from the patient's tumor, growing them in the lab, and then infusing them back into the body. The massive influx of immune cells zeros in on and attacks cancer cells, and in some cases, appears to wipe out every last one. The drug doesn't work for everyone, but it can still be a lifesaver for some patients. It has been approved in the US for advanced melanoma.
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Instant is a client-side database that makes it easy to build real-time and collaborative apps. Users just have to write relational queries in the shape of the data they want and it handles all of the data fetching, permission checking, and offline caching. It also handles optimistic updates and rollbacks. Instant supports ephemeral updates and it has SDKs for JavaScript, React, and React Native.
This post provides a history of Elastic Block Store, one of AWS's foundational services. It covers queuing theory, the importance of comprehensive instrumentation, and the value of incrementalism versus radical changes. EBS's development team's approach, which was to make a series of incremental improvements over time, allowed them to develop customer value sooner and course correct as they learned more about changing customer workloads. They were able to make significant improvements to the service without taking it online.
This post looks at which generative AI apps people are actually using. Creative tools are still drawing in consumers. ChatGPT is still the number one product on web and mobile by a large margin, but the competition is starting to heat up. New use cases are emerging, with some apps giving users beauty tips and others helping users uplevel their dating messages. Discord traffic is a leading indicator for apps that will climb the web and mobile ranks.
Most Silicon Valley types make time to read books, book reviews, or listen to podcasts about books enough to fool others into thinking they have read a book. Books have an inordinate impact on the Silicon Valley mindspace. These books often have no obvious connection to software. They form a sort of vague tech canon. This article presents the list of books that form the Silicon Valley canon. These books cover the major ideas that are influential in tech.
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Python ranks as the most popular language, and it's pretty popular with employers too.
Apple is extending default app controls, making additional first-party apps deletable, and updating the browser choice screen in the EU.
By 2030, it will very likely be possible to train models that exceed GPT-4 in scale to the same degree that GPT-4 exceeds GPT-2 in scale.
An upper portion of the rocket exploded during stress testing and a separate portion imploded.
Quarkdown is a Markdown parser and renderer that provides support for functions and many other syntax extensions.