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Budgets are tighter. Audiences are distracted. AI is everywhere. Some agencies and teams are thriving through these changes. Others are struggling to keep up. Find out how:

2025.09.09
go.stackadapt.comSponsorTLDR Marketing

the job.

* Check out the podcast episode featuring HubSpot's Scott Brinker on

2025.09.09
go.stackadapt.comTLDR Marketing

AI THREATENS ENTRY-LEVEL MARKETING JOBS—AND THE FUTURE TALENT PIPELINE

Entry-level marketing roles are declining as AI takes over repetitive tasks. Unemployment for recent college graduates is 5.8%, matching adults without a high school diploma, while underemployment is above 41%. Without these entry-level opportunities, companies could struggle to develop mid- and senior-level talent in the coming years.

2025.09.09
martech.org2 min readTLDR Marketing

FEWER DEALS, BIGGER BILLS

40% of shoppers expect fewer discounts, and 75% anticipate higher costs for gifts this holiday season. Concerns about tariffs, supply chain disruptions, and a potential recession are prompting nearly a third of shoppers to start gift-buying earlier. Price increases are expected across categories, including a 15-20% rise in toys sourced from China. Extended return policies remain a key incentive, while about a quarter of consumers plan to spend less due to economic uncertainty.

2025.09.09
links.tldrnewsletter.com2 min readTLDR Marketing

IN COURT FILING, GOOGLE CONCEDES THE OPEN WEB IS IN “RAPID DECLINE”

Google claims the open web is in “rapid decline” in a court filing defending its ad business. It argues that forcing a breakup of AdX would damage a fragile ad-supported ecosystem. While Google maintains that AI search isn't hurting web traffic, it hasn't provided data to prove it. Instead, Google's ad revenue is increasingly driven by mobile apps and walled environments, not open websites.

2025.09.09
arstechnica.com3 min readTLDR Marketing

CLICKUP'S SLIDING INTO DMS OF THEIR UNHAPPY CUSTOMERS

ClickUp's early growth strategy relied on a scrappy, low-cost tactic that involved tracking 1-star reviews of competitors on sites like Capterra, G2, and TrustPilot and then reaching out to frustrated users directly on LinkedIn. The personalized message framed ClickUp as a solution to the problems they faced with rival products. This approach cost nothing but time, generated the company's first 100+ customers, and helped drive $1M in ARR.

2025.09.09
linkedin.com1 min readTLDR Marketing

PINTEREST SHARES TIPS FOR HOLIDAY CAMPAIGN PLANNING

Holiday campaign planning on Pinterest should start now to capture rising gift-related searches that begin in October and peak by December. With 55% of users preferring personalized recommendations and saves strongly tied to purchase intent, brands should create curated festive boards by recipient or interest and prompt users to save Pins. Pinterest recommends early activation, save-driven design, and personalized content to influence gift planning behavior and drive seasonal sales.

2025.09.09
socialmediatoday.com2 min readTLDR Marketing

AI & SOCIAL MEDIA (WEBINAR)

This webinar on September 10 will address how social teams balance efficiency and authenticity when using AI. The speakers will explore ways to humanize brand voice, integrate AI into workflows without losing identity, and create brand-first content. The discussion will also cover practical applications and distinguish hype from helpful tools.

2025.09.09

WHAT IS EMOTIONAL MARKETING? HOW TO MAKE RESONANT ADS

70% of consumer purchase decisions are driven by emotion rather than rational factors. Customers with strong emotional engagement are more loyal and are more willing to spend more, recommend a brand, and promote it on social media. Ads that spark strong emotional responses are 2.6X more likely to go viral and 4X more likely to build long-term brand value. This guide covers how common emotional triggers like nostalgia, FOMO, individuality, and well-being can be leveraged to drive deeper connections.

2025.09.09
shopify.com6 min readTLDR Marketing

THE EMPEROR HAS NO CODE: AI STARTUPS LIKE CLUELY AND SERIES ARE MAKING A BIG BET ON MARKETING, GEN Z–STYLE

Cluely built its reputation on viral stunts and creator-driven marketing. Its CMO, Daniel Min, has centered the company's growth on social media, relying on provocative videos, UGC, and local creators. Critics say Cluely's AI is either a cheating tool or just a “GPT wrapper”, but its ability to spark conversation keeps it relevant and reflects a shift where young founders act as influencers instead of engineers.

2025.09.09
34st.com6 min readTLDR Marketing

WHY I DELETE HALF MY LINKEDIN POSTS

Social platforms present audience growth as empowerment but profit from free user labor, data, and content. Algorithms push creators to self-censor, simplify ideas, and chase scale. This leads to conformity instead of authentic expression. Real connection may come from smaller, intentional communities outside platform control, where resonance matters more than reach.

2025.09.09
newsletter.aroundthebonfire.com4 min readTLDR Marketing

Sponsored

SLACK, AND MICROSOFT

The latest G2 report evaluated category leaders based on thousands of customer reviews (including 7,126 for Notion alone).

2025.09.09
ntn.soSponsorTLDR Product

THE THREE FACES OF GENERATIVE AI

Generative AI is converging around three main roles: agentic tools that complete tasks, thought partners that expand ideas, and companions that offer emotional connection. Companies must eventually specialize to succeed.

2025.09.09
bigtechnology.com4 min readTLDR Product

YOUR TARGET MARKET ISN'T DEMOGRAPHIC

Demographics and firmographics rarely define a true target market. Instead, focus on the shared needs, behaviors, and motivations of your best customers, validated by whether they would resonate with each other's testimonials.

2025.09.09
longform.asmartbear.com14 min readTLDR Product

TIME ALLOCATION ≠ CAPACITY ALLOCATION

Capacity is not just time - it's a system shaped by past investments, team dynamics, and context. Decoupling time from capacity is essential for measuring true effectiveness and impact.

2025.09.09
cutlefish.substack.com4 min readTLDR Product

Sponsored

AI IS TABLE STAKES. KNOWING WHAT TO DO WITH IT ISN'T

Join Miro's upcoming webinar on _Product leadership in an AI-accelerated world_ [9] to learn how to use AI for discovery and definition (rather than just delivery), how to turn AI challenges into opportunites, and how to design ways of working that prioritize people

2025.09.09
miro.comSponsorTLDR Product

5 IMAGE EDITING TECHNIQUES WITH GOOGLE NANO BANANA

Google Nano Banana enables fast image editing with natural language, offering object removal, colorization, text editing, character consistency, and branding previews. It streamlines routine design tasks while preserving creative flexibility.

2025.09.09
uxplanet.org5 min readTLDR Product

PMF IS A TEAM SPORT

Product and GTM teams must align across all stages to merge technical insight with market validation for lasting success.

2025.09.09
linkedin.com1 min readTLDR Product

Sponsored

500K FREE CHARACTERS/MONTH

DeepL's AI translation API [4] isn't just another wrapper tool. It's a proprietary-trained model that outperforms ChatGPT-4, Google Translate, and Microsoft's offerings in translation quality. That's why Weglot chose DeepL to power multilingual websites for 50,000+ companies.

2025.09.09
deepl.comSponsorTLDR Web Dev

HOW I SOLVED A DISTRIBUTED QUEUE PROBLEM AFTER 15 YEARS

Jeremy Edberg, formerly responsible for Reddit's infrastructure, discusses the challenges and limitations of traditional task queues using RabbitMQ for operations like Reddit's vote processing. While they do have scalability and flow control benefits, they are also fragile and have the potential for data loss due to queue failures. A better solution is durable queues that checkpoint task status to a persistent store like Postgres, as this can enable the resumption of failed jobs and prevent data loss.

2025.09.09
dbos.dev6 min readTLDR Web Dev

COLOR SHIFTING IN CSS

This post goes over CSS color animation techniques, specifically addressing the challenge of creating smooth color shifts. It highlights the limitations of using RGB for color transitions, which can result in washed-out, greyish intermediate colors due to how browsers calculate these transitions. CSS filters like `hue-rotate()` are a more performant solution that avoids these issues, offering a more vibrant color shift.

2025.09.09
joshwcomeau.com14 min readTLDR Web Dev

WRITING CODE IS EASY. READING IT ISN'T

While writing code can be relatively simple, the real challenge is in reading and understanding existing codebases. Building a mental model of a system, which involves understanding its components, dependencies, and potential side effects, is a time-consuming and effort-intensive process. This is necessary for debugging though.

2025.09.09
links.tldrnewsletter.com6 min readTLDR Web Dev

FORMATTING CODE SHOULD BE UNNECESSARY

We should revisit the approach of systems like the Rational R1000, which used an intermediate representation (DIANA) instead of plain text source code to remove formatting debates and improve development efficiency.

2025.09.09
links.tldrnewsletter.com4 min readTLDR Web Dev

'MAKE INVALID STATES UNREPRESENTABLE' CONSIDERED HARMFUL

The principle of making invalid states unrepresentable in software design is not a good one. State machines, foreign key constraints, and Protocol Buffers are all examples where strict enforcement can lead to complications when dealing with edge cases or schema changes. While constraints are important for reasoning about systems, software should allow for some invalid states to accommodate real-world complexities and avoid rigid, difficult-to-change designs.

2025.09.09
links.tldrnewsletter.com12 min readTLDR Web Dev

Sponsored

DEVCYCLE'S MCP SERVER BRINGS FEATURE FLAGGING TO AI AGENTS

With DevCycle's MCP server, your AI agent can create, manage and evaluate feature flags [11] - and you can stay in code and in context. Use it to create / QA features end-to-end with a prompt, or to investigate incidents right from your AI-enabled IDE. Want to get started fast? Use AI to install DevCycle for you [11].

2025.09.09
devcycle.comSponsorTLDR Web Dev

JAAZ

Jaaz is an open-source, privacy-focused alternative to Canva and Manus, functioning as a multimodal creative assistant that can be used locally. It lets users generate images and videos from prompts, create visuals with "Magic Canvas" and "Magic Video" features, and use an infinite canvas for storyboarding.

2025.09.09
github.comGitHub repositoryTLDR Web Dev

QUARTZ

Quartz is a free set of tools for publishing digital gardens and notes as websites. It's a static-site generator with features like Obsidian integration and networked thought capabilities.

2025.09.09
github.comGitHub repositoryTLDR Web Dev

HEROUI

HeroUI is a React UI library built on Tailwind CSS for creating accessible and customizable web apps. It has themeability with custom TailwindCSS plugins, automatic dark mode, and pre-made components with 210+ templates. HeroUI's components are designed for accessibility, follow WAI-ARIA guidelines, and can be used directly in React server components.

2025.09.09
heroui.comToolTLDR Web Dev

WHAT IF ARTIFICIAL INTELLIGENCE IS JUST A “NORMAL” TECHNOLOGY?

Artificial intelligence should be viewed as a "normal technology.” This view, presented by Princeton computer scientists, suggests AI's development could follow the trajectory of previous technological revolutions. This means a slower adoption rate, a gradual impact on jobs with increased human oversight, and a focus on downstream defenses against misuse, rather than alignment.

2025.09.09
archive.md3 min readTLDR Web Dev

USING CLAUDE CODE TO MODERNIZE A 25-YEAR-OLD KERNEL DRIVER

This dev modernized the ftape Linux kernel driver, which hadn't been updated in 25 years and was necessary for recovering data from old QIC-80 tapes. He used Claude Code to update the driver to be compatible with modern Linux kernels, addressing deprecated functions and build issues. Despite requiring some manual adjustments and prior kernel module knowledge, Claude Code made the process really fast comparatively.

2025.09.09
dmitrybrant.com10 min readTLDR Web Dev

LOOK OUT FOR BUGS

Proactively find bugs by carefully and slowly reading code to build a mental model of the program and identify discrepancies, rather than relying solely on iterative testing.

2025.09.09
matklad.github.io5 min readTLDR Web Dev

MAC ANGLE

Mac-Angle is a C++ library for reading the lid angle sensor data from supported MacBooks that provides real-time angle measurements with exception handling and a CMake build system.

2025.09.09
github.comGitHub repositoryTLDR Web Dev

PACKAGE MANAGERS ARE EVIL

Package managers, while automating dependency handling, ultimately contribute to "dependency hell" and are a net-negative for programming due to their unnecessary automation, poorly defined package concepts, and encouragement of unvetted dependencies.

2025.09.09
gingerbill.org10 min readTLDR Web Dev

TESLA PROPOSES MUSK PAY PACKAGE WORTH AS MUCH AS $1 TRILLION OVER DECADE

Tesla's board is asking investors to approve a pay package that could deliver Elon Musk as much as $1 trillion in stock over the next decade. The deal would allow Musk to receive installments of shares if Tesla hits a series of market capitalization and business milestones. The maximum payout would give him an additional 12% stake in Tesla, but the company would have to reach a market value nearly eight times its current valuation. The unprecedented pay package is aimed at keeping Musk focused on the company.

2025.09.08
links.tldrnewsletter.com6 min readTLDR