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RCS now reaches 96% of US devices and offers rich media, interactivity, and branding, but costs at least twice as much as SMS. Like HTML email, it adds capability, not necessity. Use RCS when visuals or actions help complete a task like browsing products or resolving issues. Stick with SMS for simple, urgent updates like order confirmations or codes.
AI users save an average of 5.1 hours a week but lose 3.3 hours learning or troubleshooting the same tools. 77% report a heavier workload, while 23% report AI-related anxiety. The shortfall comes from generation time being mistaken for completion time, since a report that takes one minute to draft still needs its research checked and its logic fixed before it is usable. The technology accelerates the first draft while leaving the harder work, review and accountability, exactly where it was.
Chasing minor SEO fixes like redirects, crawl budget, 404s, or tool flags wastes time when they don't impact rankings or user experience.
Build a personal brand before you need it by staying visible and optimizing LinkedIn.
Products that hide their "thinking" step read as less warm to users.
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One of the biggest challenges in digital advertising is reaching the people who actually make buying decisions. Founders, CTOs, engineering leaders, and product managers read TLDR every day to stay on top of the tools, platforms, and trends shaping their industry. Unlike social media, where attention is split across endless content, TLDR readers are intentionally engaged, giving your brand the opportunity to reach the people who influence technology purchases when they're actively
Nearly 400 independent bookstores opened in 2025, and print book sales are higher than a decade ago. Readers also spend more time with books daily than they did twenty years ago. Claims that reading is dying dismiss this growth as niche while treating declining attention spans as proof of collapse. Yet people still consume more words across digital formats. The shift is intentionality. Long-form reading is becoming a deliberate choice, raising the bar for creators to earn sustained attention.
As content becomes more saturated, brands are focusing less on producing more and more on building communities. Dentsu, NFL Mexico, and Warner Bros. Discovery argue that fandom and belonging create stronger connections than reach alone. Audiences want to participate, not just consume, making creators and fan communities valuable partners. The opportunity for brands is to build spaces where people can engage with shared interests beyond the content itself.
Removing a prominent homepage CTA increased conversions by 39% because it guided first-time visitors through the service before asking them to request a quote. The original CTA sent people straight to a form that asked technical questions many could not answer, so many left before converting. The updated journey introduced service details, trust signals, and expert credentials before visitors reached a quote CTA on the relevant service page. Match each CTA to the visitor's level of understanding so the next step feels simple and appropriate instead of asking for a commitment too early.
Most marketing over-focuses on acquiring new audiences while neglecting people who already know you. With declining external traffic, visitors now arrive with context, yet brands still treat them like strangers. The real opportunity is “step-two” marketing, guiding engaged users toward clear next action and deeper content. Growth comes from improving experience, not just reach. Small execution gaps like broken promises or poor follow-through quietly erode retention over time.
Attention today goes to the brands that are part of the conversation, not the ones interrupting them. In this webinar, Vanina Schick will walk through how to connect your brand into POVs with strong cultural energy and use AI to find where you can enter cultural conversations online. It will take place on July 23 at 9 AM PT.
AI made producing ads nearly free without creating any new attention to fill, so more ads now chase the same finite audience and simply raise the price of being seen. That moves the advantage to the audience layer, which a competitor cannot reverse-engineer the way it can copy creative or messaging. Resolving buyer identity before uploading lists opens the cheaper broad-reach channels that most B2B teams avoid, and running holdout experiments alongside attribution reveals which channels actually drive incremental conversions.
Netflix spent years dismantling scheduled television, and now it's rebuilding pieces of the same bundle it once disrupted. Live sports, third-party channels, and short-form video are being layered in to turn the app into a daily habit rather than a destination for a single hit show. The tentpole approach, a handful of NFL and MLB games instead of full season packages, produced six of Netflix's 10 largest sign-up days over five years despite consuming just over 5% of content spending. If those additions do not feel cohesive, Netflix risks becoming the bloated bundle it once replaced.
AI-era CEOs are increasingly hiring chiefs of staff as strategic partners, not just assistants. The role has grown as leaders face greater complexity, with chiefs of staff helping execute initiatives and build workflows. While AI may automate some administrative tasks, skills like judgment, communication, and influence remain difficult to replace. The position is also becoming a leadership pipeline, with many chiefs of staff moving into executive roles.
Redditor sentiment often evolves through debate and social proof instead of a single viral opinion.
Netflix is using live events to win subscribers and grow ad revenue even though they generate fewer total viewing hours than on-demand content.
Zara's wide-leg pants became “death trousers” after viral injury videos turned a design flaw into a social media trend.
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94% of marketers use AI, but only 3% of executives see a clear ROI. Bug or feature?
Studios respond to fan demand with more content, but audiences are looking for participation, not passive viewing. Fans raised on games and creator culture remix, extend, and interact with story worlds. Data shows deeper fans want new ways into a franchise, not just more of the same. Companion formats like podcasts keep attention but lack agency. The real gap is participatory infrastructure, and the next phase of entertainment will let fans actively shape worlds between releases.
Search intent isn't disappearing, it's being intercepted before it reaches a company's website. AI overviews answer the query directly inside Google, and GenAI assistants like ChatGPT and Perplexity now guide most B2B buyers through research and shortlisting without a single visit to a vendor's blog. That interception is why SEO leads that once arrived weekly now arrive monthly, and why the fix has to happen on the social platforms and communities where B2B buyers now spend that research time instead. The way through is repurposing what SEO already built, turning the case studies, reports, and articles into video, carousel, and thought leadership formats.
Customer census surveys are an underused marketing motion that helps teams collect customer insights and build a stronger evidence library. The best surveys are cross-functional, tightly scoped to around 10-15 questions, and targeted to active users for higher-quality responses. Treat the send like a campaign with follow-ups and incentives, then move quickly on responses to turn feedback into testimonials, reviews, and advocacy opportunities.
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Sauce helps teams measure and prove how off-site and creator-led content drives AI visibility and search performance. It shows which posts appear in engines like ChatGPT and Perplexity, who created them, and for which queries. A 7-day free trial is available.
This guide walks through building a Gmail triage agent with Hermes and the read-only IMAP tool Himalaya. The agent sorts incoming mail into five labeled folders, scores each by urgency, and pings Slack only when something crosses a genuinely urgent threshold, staying silent otherwise.
AI chatbots work best when shoppers need help comparing products or sorting through large assortments. Across four experiments with 1,339 people, chatbot recommendations increased purchase intention by 44.7% for products that are hard to evaluate, such as apparel that varies by fit, size, and style. Chatbots also increased engagement for simple products that have many options, but reduced purchase intention for simple products that have small assortments because they added unnecessary friction. Use chatbots where they simplify complex decisions and organize choices instead of adding another step to an easy purchase.
Anthropic is hiring a Standards Editor for around $300K to oversee grammar, tone, and clarity across its communications. The role highlights a broader trend as AI makes content generation cheaper and human judgment more valuable. While models can produce endless drafts, companies still need editors who can protect brand voice, simplify complex ideas, and decide what is worth publishing. The hiring trend suggests editorial judgment is becoming a premium skill in an AI-driven content market.
DJI used GoPro's brand to make consumer drones easier to buy, then replaced GoPro by building the complete product itself. The GoPro mount gave DJI product validation and customer demand without camera R&D or category education. DJI walked away after GoPro asked for two-thirds of the profits because it believed flight technology created a stronger competitive advantage than cameras. DJI then launched four new drone generations over 30 months while GoPro built a competing product, which let it stay years ahead before GoPro's Karma drone failed and left the market.
Use Brave's "Submit URL" tool to get content indexed faster by Anthropic/Claude.
Polaroid recodes film's slow development and lack of editing as premium benefits, mindfulness, authenticity, pitting one unrepeatable print against an iPhone's vault of near-identical shots.
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Generic. Off-message. Trope-y. You're seeing this stuff all over the internet. Customers are sick of it.
The next phase of ad tech is shifting from knowing who someone is to understanding what's happening around them right now. Instead of relying on fixed audience segments built from past behavior, new bidding infrastructure lets ad auctions read signals like timing and nearby activity in real time. Containerizing that decision-making inside the auction itself cuts response times by roughly 80%, giving algorithms enough time to weigh context instead of just matching an ID to a segment. Advertising stops chasing who people are and starts responding to the moment they're actually in.
Anthropic's new ad, “There's hope in hard questions”, is getting backlash for its dark tone and imagery. It opens with a burning house and cuts to scenes of surveillance, homelessness, mining labor, and graveyards while asking questions about AI trust and control. The campaign mirrors Anthropic's usual positioning as the ethical alternative in AI, but many viewers say it feels heavy-handed.
AI Overviews recommend brands based on commercial prompts, not informational content. Ranking for informational queries rarely pays off downstream in commercial visibility. Build content around high-value commercial queries and support each page with pricing, comparison, methodology, and brand information that helps AI justify recommending your business.
The best-performing content pillar systems in 2026 work as concentric circles instead of a flat list of themes. A narrow core pillar builds algorithmic and audience authority faster than a broad one, while adjacent pillars share that same audience and add new angles without diluting it. A pillar only counts as adjacent if it still reinforces why someone followed the account in the first place, since anything broader just makes the feed generic.
AI search is driving real demand, but most teams still measure it through referral traffic, which rarely shows up. Only around 1% of users click AI citations, and much of that traffic is misattributed or shows up as direct, making last-click models unreliable. Instead, use an “AI visibility ladder” that tracks leading indicators like crawl rate and citation share. It should also look at quality signals like how a brand is positioned in answers, and lagging indicators like self-reported attribution and win rate.
Campaign targets now matter more than past overperformance, so review every target-based bidding campaign before Google changes bidding on August 17. Campaigns that currently exceed their target ROAS may lose efficiency because Google will optimize toward the set goal instead of continuing to outperform it. Raise targets in small steps when recent performance is more than 20% above the current goal, or set a higher custom target if stronger performance is realistic. Advertisers that care more about conversion volume than efficiency should consider switching to a maximize bidding strategy.
Allan is an AI email platform for DTC brands that builds a different email for each recipient instead of sending one campaign to everyone. It selects subject lines, copy, and creative based on user behavior, and runs continuous tests across every send to optimize performance. A 30-day free trial is available.
Six years after apologizing for intrusive ads in UFC 4 and disabling them, EA is betting that real-time, targeted placements can succeed where static pop-ups failed. The new platform is built to enhance gameplay rather than interrupt it, giving brands the ability to adjust messaging in real time and measure impact for the first time. However, most gaming ad spend still lives on mobile, where casual play tolerates interruption more easily. Console and PC audiences treat games as a more focused experience that ads have historically struggled to enter without friction.
Community creates stronger long-term growth than paid acquisition when the customer experience gives people a reason to return and invite others. The Footy League built scalable operations behind its community, including customer service, registration systems, sponsor-ready media, and local experiences that support national expansion without losing its identity. It uses paid marketing to attract first-time players, but newsletter marketing and word of mouth create higher retention and stronger referrals. Brand comes from the customer experience instead of visual identity, so values need to appear in everyday interactions such as onboarding, training, and support.
Ramp creates robust pages on its Help Center documentation, which is often cited by AI search in the B2B space.
OpenAI's forecast assumes it will capture search ad budgets at scale and outperform every ad format in history.
OpenAI is building a screenless AI companion speaker that uses ChatGPT capabilities to interact naturally with users.
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AI shopping agents are already reshaping how products are discovered, evaluated, and purchased. AGENT TRAFFIC GREW 1,300% IN 2026, and Gartner predicts machine customers will account for for 20% OF DIGITAL