Top healthcare applications employ strategies to sign up and onboard users effectively, converting them to paid subscriptions. These strategies include building trust through clinical backgrounds and data security practices, personalizing experiences based on user goals, reducing friction in signup processes, demonstrating product value early, and implementing intelligent monetization tactics such as non-intrusive paywalls with trial periods and transparent pricing.
Keeping features hidden harms discoverability, while disabling them without explanation frustrates users. Turning off a feature is a good idea if you want the user to understand that the feature exists but is unavailable. By contrast, hide elements when the value is irrelevant and can't be used. Don't hide buttons and filters by default, because users expect them to persist.
Marketing teams can be run similarly to design teams. This small team used Figma, Google Docs, and a lean approach to create a highly effective keynote within days. This article describes the process, from drafting the initial storyboard to conducting live reads and rehearsals.
The new iPad Pros and iPad Airs won't include Apple's traditional stickers of its logo in their boxes.
This survey convincingly demonstrates the demand for more interactive elements and highlights the necessity for thorough customization to address developers' top pain points, particularly regarding form elements.
Complicated sticks are complex tech products useful for everything and nothing in particular.
Headspace refreshed its brand identity with a new typeface and vibrant color palette to balance playfulness with functionality, aiming to make mental healthcare more accessible and engaging. The updated design and unified app experience offer a seamless, personalized spectrum of care, simplifying access to mental healthcare and destigmatizing discussions around mental health.
A new look for WhatsApp is now being rolled out to the general public following beta testing. UI improvements include a refreshed color scheme, rounded icons, and playful animations. A base of neutral tones is being used with sparing use of green and the navigation has been more unified. Android users will notice the navigation bar has moved to the bottom of the screen, making it easier to access Chats, Calls, and Status.
New York Design Week will occur from May 16 to May 23 and will be packed with exhibitions, shows, and talks. This article identifies the ten most exciting events worth visiting among the many options. Recommendations include a cross-disciplinary exhibition from Parsons School of Design, a two-day event celebrating post-WWII Italian and American graphic design, and an Adobe panel discussing creativity and artificial intelligence.
2024.05.14·links.tldrnewsletter.com·4 min read·TLDR Design GitHub builds resilient and accessible components by integrating various perspectives. It uses the direct input of daily assistive technology users in inception, design, and development. Using a table component as an example, this post illustrates how setting up a context can help inform product teams how to build more inclusive experiences.
Apple destroys the things in the “Crush” ad to convince customers that they don't need them — all they need is the company's little device, which can do all that and more - no need for annoying stuff like strings, keys, buttons, brushes, or mixing stations. What Apple seems to have forgotten is that the things in the real world — the very things Apple destroyed — give the fake versions of those things value in the first place.
The Apple Watch's small screen size, need for glanceable content, and technology constraints require designers to think creatively to ensure a successful user experience. To design more accessible apps, designers should familiarize themselves with accessibility settings like Dynamic Type and VoiceOver and test apps regularly with accessibility settings enabled.
Easily design device mockups for presentations or to share on social platforms. Choose between phones, tablets, computers, watches, and displays.
Create your ideal relaxation, focus, or creativity atmosphere with 75 carefully curated sounds.
Check your colors using APCA (Advanced Perceptual Contrast Algorithm), a modern color contrast algorithm that aims to be perceptually uniform.
In the future, the most successful designers won't be pixel-pushers but multidisciplinary creative strategists who are as fluent in brand positioning and strategy as visual design. They'll leverage AI and global freelancer networks to amplify their capabilities, possibly as single-person agencies, and they'll be instrumental in helping brands craft distinctive, emotionally resonant experiences across multiple digital platforms and channels.
The new Apple Pencil Pro remains physically unchanged. Still, it comes packed with new features like a gyroscope, haptic feedback, and the ability to locate it using 'Find My,' all at the original price point. Despite the array of enhancements and its synergy with the latest iPad Pro, an eraser function still needs to be present, and compatibility issues may arise for those upgrading from older models.
AI product designers often need help understanding the complex technologies behind their products. Effective communication with technical experts can be difficult, as is keeping up with evolving design patterns for human-AI interaction. This article compiles resources to enhance designers' knowledge and skills, enabling them to tackle their work confidently.
Imperia's refreshed logo – hot off the heels of a rebrand – has been turned into a pasta rolling machine, whipping out perfect ribbons of fettuccine and tagliatelle.
2024.05.14·the-brandidentity.com·3 min read·TLDR Design Gubbins is a puzzle game where you place tiles to make words, aided or hindered by wildcard modifiers called Gubbins.
Many sidewalks worldwide, including those in Sweden and Taiwan, feature David Zinn's chalk drawings.
The advert, which is still live on Apple's YouTube page, shows tools used by creatives – including instruments, desks, games, and paint – being crushed. When the press retracts, an iPad is shown. The video was intended to show how the iPad can be used. However, it was broadly criticized by creatives on social media, who believed that it showed how technology can replace human creatives.
LottieFiles has announced strategic investments from Figma Ventures and Webflow Ventures. With more than 9 million users and 280,000+ teams, the company recently launched Lottie Creation, a web-based creation tool, and has been focused on building integrations with popular design tools. Through the investment, the company wants to lower the entry barrier for animation so it can be included in more projects.
Autodesk, renowned for its 3D modeling software, faces backlash from artists over its new generative AI model for 3D design, reminiscent of Adobe's controversial approach with its users. Its experimental "Bernini" project, which can create 3D shapes from various inputs, has sparked concerns about the company's commitment to its core user base.
Leaders from Stripe, Linear, and Figma assert that attention to craft and beauty transcends superficial aesthetics, acting as key differentiators and drivers of product usability, customer engagement, and business growth. In a panel discussion, they shared how focusing on quality has increased revenue and highlighted every touchpoint's cultural and pragmatic importance in the user experience.
The rapid advancement of AI in advertising and creative fields may replace jobs, leading to a rise in "single-person, full-service agencies" as AI automates tasks. However, strategic thinking and idea generation will remain valued skills. AI's democratization of design could create new opportunities. Learning AI platforms and strategic skills will help young creatives to stay competitive.
Design storytelling is needed. Your story must be told from the user's perspective, and you must ensure your audience empathizes with them, bringing the user perspective through the first-person peripheral perspective. In design storytelling, the focus is not on what you observed, but on what users experienced.
2024.05.13·dataanddesign.substack.com·10 min read·TLDR Design A collection of interaction sounds that designers can use for prototyping. It includes sounds for buttons, tapping, success, failure, whoosh, and many more.
No code tool for creating 3D assets, critical visuals for social media, identity elements, and other marketing and design needs.
Crush a group of icons like in the controversial iPad Pro commercial.
The UX challenge seeks to improve the iPhone call screen by addressing complexity and confusion through two design attempts. The first attempt introduces "Ignore" and "Accept" options, each with two sub-options, and the second attempt simplifies the design further, removing the "Ignore" option.
Metaphors play a crucial role in interface design. They simplify complex information, often borrowing from corporate contexts like the "desktop" and "folders," and evolve over time, as seen with the transformation of the "save" icon from its floppy disk origins. As design grapples with managing complexity, future interfaces might explore alternative sensory cues or spatial representations for conveying meaning.
The new Bombardier logo, the "Mach," follows a naming trend. Assigning a name can help shape a logo's meaning and control how it's discussed, which is particularly important for abstract symbols that might be interpreted differently. Naming a logo imbues it with an identity and a sense of uniqueness.
2024.05.13·links.tldrnewsletter.com·2 min read·TLDR Design As a symbol of multifunctional design, Sello reduces waste and environmental impact, allowing users to customize the product as they see fit.
Sharece's art starts with acrylic pigment applied in copious arrangements of dots, swirling shapes, and geometric patterns. Once the artist has secured the initial design, she swipes a squeegee across it, revealing a surprising and beautiful composition.
Components must be built logically using Figma's advanced features, such as nested elements, local variables, instance swaps, and embedded prototype interactions.
Duncan Kerr, a pivotal Apple designer responsible for various iPhone, iPad, and Mac features and a Jony Ive's original team member, is set to leave the company after over two decades. His exit follows a series of veteran Apple design team members departures, signaling a significant shift in the company's design department, which is now led by COO Jeff Williams.
New features in Sketch 100 include a significant prototyping update, a redesigned web app, better prototype sharing, two workflow-enhancing tools, the ability to pin documents and projects, new token exports, and improvements to the web app notifications view. There are also minor updates to permission groups and archiving.
TikTok will now label AI-generated content with an "AI-generated" tag, even if created on other platforms. It is the first social media platform to support the new Content Credentials metadata tags. Content Credentials support will go through a multi-phase implementation to enhance content authenticity. Support for the Adobe-developed tagging system comes as TikTok partners with Adobe's Content Authenticity Initiative as well as the Coalition for Content Provenance and Authenticity.
Steve Johnson, Netflix's VP of design, reveals how Netflix designs its system and what he thinks of gaming, the Apple Vision Pro, and generative AI. During this interview, Johnson discusses Netflix's interface, business priorities, future-thinking, and figuring out what you want to watch next on the platform.
Wacom's addressable market will likely shrink significantly after the new iPad Pro M4 and Apple Pencil Pro are released. The Pencil Pro has become a serious alternative to professional styluses, with features like the new squeeze gesture, rotation tracking, and haptic feedback.
Muuu Milk challenges conventions by offering high-quality products with a playful twist and reimagining the consumption of milk. Its packaging, a delightful fusion of creativity and functionality, is central to Muuu's identity. Each package is adorned with charming illustrations depicting milk flowing in a deliciously whimsical manner complemented by vibrant stickers that infuse life into the Muuu universe.
The People + AI Guidebook is a set of methods, best practices, and examples for designing with AI written by Google. It's based on data and insights from over a hundred Googlers, industry experts, and academic research.
Icônes offers you instant access to 100+ icon sets.
Generate stylistically consistent illustrations in minutes using pre-designed models or by uploading your creations.
Adolf Dassler, founder of Adidas, began producing plimsolls in 1920 and officially established "Gebrüder Dassler Schuhfabrik" in 1924. Later, in 1949, he introduced the iconic three-striped sports shoe design, leading to a company name change to "Adidas" due to trademark issues, marking a pivotal moment in the brand's history.
The MoonRay production renderer started as a tool within DreamWorks Animation. It is now fully open-source, following a similar path to Pixar's RenderMan. This article examines the tool's strengths, such as the Monte Carlo ray tracer, limitations, such as its steep learning curve, and why it might be worth considering for your next project.
Generative AI has seeped into personal and professional realms, yet its potential as an experienced assistant for researchers still needs to be explored and utilized. This article emphasizes the importance of training GenAI through tailored prompts, understanding its limitations and biases, and equipping it with context to extract valuable insights. It highlights the need for researchers to continuously learn and adapt to harness GenAI's evolving capabilities effectively.
Incorporating unproven technology with a high potential for harm could be an edgy move, but it could also hurt a company's reputation, especially if transparency and responsible AI are lacking.
In celebration of Star Wars Day, Autodesk has partnered with Disney and Lucasfilm to challenge creatives to design a droid.