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Many design systems start when a designer and engineer makes a handful of components they don’t want to keep making from scratch repeatedly — that’s one side of the spectrum. On the other side of the spectrum are teams who see the value of working directly with the people who use their components but take it too far and turn it into a design system as a service.
There are eight guidelines that designers within the car industry should follow (and those from other industries can learn from): Safety first, simplify then add lightness, optimize for learnability, be aware of the context, use multiple modalities, communicate the system status, proactive error prevention and graceful recovery, and bridge disciplines.
Discover favorite tools, unique approaches, and top tips from the best-in-class experts.
dYdX's design system is now open source, enabling designers and developers to build their products utilizing dYdX's assets, logos, patterns, components, graphics, and more.
The Not-Checklist won’t teach you WCAG from front to back, but it covers the essentials in accessibility practically and effectively.
Design, like any other business, is a form of servitude. We exist for others (for a fee). To ignore the other side and pick numbers out of thin air is an easy way to serve no one. Our “worth” is what someone else is willing to pay us for the work we provide, so charging more or less doesn’t make us more or less worthy as professionals than other designers.
AI uses context to understand complex relationships, but it relies on data gathered or previous interactions. Information architecture (IA) is the missing link that provides an effective framework for analyzing big data when dealing with unstructured or partially structured data.
A designer's role requires you to shift your perspective from personal preferences to customer-centricity. The only way to design solutions that resonate and elevate the user experience is to remove personal preferences, understand users, and iterate constantly, with user-centered victories becoming the gold standard for evaluating design efforts.
CosMcs, a McDonald's spinoff, recently opened its doors in Bolingbrook, Illinois, a suburb of Chicago. Modern and contemporary, its branding and menu still represent McDonald's familiarity, including the Golden Arches and signature yellow, paired with dark blue.
Marketers can now get more assurance that their YouTube Shorts campaigns are showing up adjacent to brand-safe and suitable content. Integral Ad Science (IAS) and Double Verify have expanded their measurement options to YouTube Shorts inventory, meaning that advertisers can access brand safety and suitability metrics for impressions on YouTube Shorts. Shorts has been YouTube’s fastest growing content format, increasing some 120% year over year, and now driving over 70 billion daily views.
This piece covers quotes from members of the Amp community (Ad Age and Ad Age Creativity) around key 2023 trends and takes a look ahead at what’s to come in 2024. The themes that defined 2023 will continue to gain momentum in 2024. There will be a push for stricter guardrails around AI privacy, more diversification of platforms used, and more brands tapping into touchstone moments in pop culture.
PPC landing pages should be used for more than just campaign destinations. Marketers can use them to find out which use cases resonate the most, what pricing elements drive conversions, and what inhibits the demo request experience. These campaigns can be used as an experiment sandbox to gain insight into your brand’s entire website strategy.
Although SEO is a long game, there are simple actionable steps that can move a website further. Tips include optimizing page ranking on page 2 of Google search results, sponsoring an event to acquire backlinks, leveraging 404 pages as branding and conversion opportunities, and more.
In the early stage, brands should aim for a minimum viable content strategy focused on experimentation, velocity, and a fast feedback loop. Appropriate content formats include social media lives, Reels, and emails – ideally planned in weekly sprints. In the growth stage, brands should build long-term content programs that support sustainable revenue and brand authority. This could include podcasts, SEO, and case studies – in addition to the formats that succeeded in the early stage.
Google search operators are useful for looking up a company’s SEO or competitor research. This post is a refresher on how to search for specific file types, gated content, or new potential customers on Google. It’s easy to find people on LinkedIn by typing in “site: linkedin.com + jobTitle + companyName”.
This guide explains the steps to copyright a website. Even though content may be inherently copyrighted upon publication, it lacks defense against plagiarism. To protect it, you can register your website with the US Copyright Office (USCO), ensuring ownership and protection against infringement and potential statutory damages. The process requires creating a USCO account, filling out an application, and submitting the necessary documents. Everything can be done online.
RealEstateU, an online education site, saw a 30% drop in sales after completing a website redesign. Its team then completed a customer research study, which revealed that users perceived the site as sketchy and untrustworthy relative to competitors. They redesigned the site again, this time with a relaxed color palette, trust signals in the form of customer reviews, and persuasive copy. As a result, the site’s conversion rate exceeded its original level.
This article describes 6 additional cognitive biases with examples. Cognitive biases are psychological tricks that can influence users’ choices and are a powerful lever to boost conversion. Authority Bias represents how people tend to have a higher perceived value of a product when a figure of authority is talking about it or validating a statement - Rise Science leveraged this in creating a “Learn” tab in its app, with scientific studies outlining the importance of sleep, which supports the app's main value proposition. Loss Aversion represents how people tend to avoid losses rather than acquire equivalent gains - Abode leverages this in its cancellation flow by reminding users of the products they’ll lose access to.
This post shows how a user wrote their company's LinkedIn page like a landing page to garner a 40% CTR. The company description included a bold claim that could be backed up with proof. Its About section spoke to users’ pain points and explained why the company’s product was their solution. The company’s product’s functionality was described via a list of tasks that users no longer needed to do.
A roundup of 23 pieces of growth advice, ranging from measuring product stickiness to fixing broken attribution models. It combines learnings from fast-growing startups including June, Figma, Miro, and more.
A quick visual of the skills and disciplines that the best marketing leaders encompass.
An MIT study found that when people had no information about the source of marketing copy, they preferred the results generated by AI. However, when people were told the source of the content, their assessment of human-generated content went up.
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API development just got a power boost with the latest features added to the Postman VS Code extension: 🏃 Collection Runner [7]: Test API functionality by running a collection’s requests in a specified sequence and logging the results. Use scripts to pass data between requests and alter the workflow.
This article discusses multiple types of databases, such as relational (SQL), NoSQL, NewSQL, and vector databases. It explains the key features, use cases, and downsides of each type. Relational databases store structured data, ensuring data integrity but can be complex and expensive. NoSQL databases handle unstructured data and offer flexibility but may lack data consistency. NewSQL databases combine scalability and ACID compliance for high-transaction systems. Vector databases are specialized for usage in machine learning.
Shadcn/ui is a JavaScript UI library that provides components through a CLI that inserts their source code directly into your project instead of relying on npm packages. Shadcn/ui's architecture separates components into two layers: structure and behavior, and style. It follows principles like the Single Responsibility Principle and Dependency Inversion Principle and offers utility functions for managing class names to ensure consistent and reusable components. It empowers web developers to build their own design systems with customizable defaults.
This post offers 3 full chapters and some details on the background of the book “Tidy First?” by Kent Beck, the creator of test-driven development. The three chapters are focused on three parts: Tidyings (focused on what to do), Managing (focused on how to do it), and Theory (focused on why to do it). The article also mentions the importance of deleting dead code, managing the tangled relationship between tidying and changing code behavior, and explores the trade-off between coupling and decoupling in software design.
Writing is an extremely valuable skill to master for software engineers, even beyond writing code. Writing emails, documentation, code reviews, and more are all part of our daily jobs. This article highlights 7 questions that can help you write anything well. It includes questions like “What am I trying to achieve?” and “Who am I writing for?”.
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Stay in the loop with the latest innovations as we unravel the cloud transformation journeys of companies across various industries 🚀 From Generative AI Applications, to Mapping 3D Spaces via AWS Digital Twin, Low-Latency Infrared Video Streaming, and many more 💡
Million was a landmark release in the web dev world with a fast, lightweight virtual DOM that makes React up to 70x faster. Version 3 now has a faster build and run time.
PageSpy is a remote debugging tool for web projects that lets you filter and transform the parameters of native methods when called and convert the results into messages. These messages are displayed with a specific format and UI that is easy to read and consume, making debugging easier and less tedious.
LobeChat is an open-source, high-performance chatbot framework that supports speech synthesis, multimodality, and the extensible Function Call plugin system. It also supports one-click free deployment of your private ChatGPT web application(s).
This article covers what goes on behind the scenes in the Python runtime when simple “a + b” functions are implemented. It discusses the implementation details behind types operators and dynamic dispatch in Python, with useful diagrams that provide visual explanations.
Git reflog is a Git command made specifically for navigating the entire history of your Git repo. It’s useful for identifying and fixing any errors in your codebase. This article describes exactly how git reflog works and how you can use it to keep your Git history tidy.
10 important truths about software engineering, such as the fact that meetings are to be expected, estimates are always asked for, and bugs can never be completely cleared.
In 2007, Google and Apple negotiated their terms for Google Search to be the default search engine on Safari.
Learn Performance is a new, free course that covers the vital components of web performance.
Apple's top apps and games of 2023 features year-end charts localized for users in more than 35 countries and regions. It is currently available in the App Store's Today tab. The list includes the top free and paid apps and games and the best apps and games of the year selected by the App Store Editorial team. A list of the year's most downloaded apps and games in the US is available in the article.
Some ChatGPT users started to notice that the AI was becoming more lazy in late November. The chatbot was reportedly refusing to do some tasks or returning simplified results. OpenAI has admitted that it's an issue, but it hasn't identified why. People usually slow down in December and put bigger projects off until the new year - the 'winter break hypothesis' says that ChatGPT has learned this and may be getting lazier because of it. The theory has yet to be proven. OpenAI is working on a potential fix.
Blue Origin has announced that it will fly an uncrewed mission as early as December 18. The mission will carry 33 science and research payloads, as well as other cargo. New Shepard has been grounded since September 2022 as it has been implementing changes recommended by the FAA. Blue Origin's license will expire in August 2025 and is limited to launches from Blue Origin's West Texas facilities only.
Researchers have built a hybrid biocomputer by combining laboratory-grown human brain tissue with conventional electronic circuits. The biocomputer can complete tasks such as voice recognition. The study confirms some key theoretical ideas that could eventually make a biological computer possible. The technology could be used to model and study neurological disorders or integrated into artificial intelligence systems.
Nuekit is a static site generator and web application builder. It features universal hot-reloading for content, layouts, styling, and reactive islands. Nuekit provides client-side routing for both websites and single-page applications.
UniDep is a command line interface tool that provides unified Conda and Pip dependency management. It allows projects to manage dependencies using a single requirements.yaml file for both Conda and Pip dependencies. UniDep can install Conda Pip, and local dependencies with a single command.
Epic Games won its fight to break Google's control over Android apps on Monday. It was Epic CEO Tim Sweeney's idea to challenge Google in court. This article contains an interview with Sweeney where he discusses why he sued Google, what he learned, and his plans for what's next. Sweeney and Google CEO Sundar Pichai have already started discussions, but they have yet to reach a settlement.
This is Ben Evans’ annual presentation about important trends in tech. It discusses how AI has taken over the tech world and its effects on the economy. The presentation covers topics like regulation, platform shifts, problems in the field, AI use cases, and more. AI enables new kinds of companies and businesses to exist - this is similar to how cars changed how society organized itself.
The Electronic Entertainment Expo (E3), which was heavily impacted by the COVID-19 pandemic, has officially been canned - the industry no longer needs the event to show off their upcoming games.
chDB is an embedded OLAP SQL Engine that has input and output support for more than 60 formats.
20-gig installations will start in Q1 of 2024 - all other Google Fiber pricing will stay the same.