Full-text search across article titles and summaries. Refine with sector, year, content type, and reading-time filters.
The Contented Copywriter has rebranded as Wonderthink. Led by creative director Belinda Hubball and co-creative lead Elizaveta Pogossov and featuring illustrator Elin Matilda Andersson's energetic style and clever logo details, the new visual identity emphasizes wonder and big thinking, with a focus on a growth-oriented image.
GLUCIDES, a bakery brand designed by SOLV., promotes indulgence without guilt with a bold visual identity that celebrates pleasure and rebellion against dietary constraints. The brand's design, which features bold typography, warm Mediterranean-inspired colors, and playful packaging, embodies a lifestyle of unapologetic indulgence, a philosophy that is extended across all brand touchpoints.
Nathan Martell, a skilled designer, founded Part & Whole, a brand that appears highly structured but began as an independent venture. Similar to other designers-turned-entrepreneurs like Chris Martin and Richard Trory, Martell overcame challenges by collaborating with experts. His brand balances design focus with broad appeal, creating impactful furniture collections.
Concept artists share their detailed contributions to the Alien: Romulus sequel, showcasing their dedication to the franchise's classic aesthetic.
LEGO has invited children to Paris' Superpower Studios to transform a traditional gallery, which features interactive activities by artists, into a playful, creative space, promoting the power of play.
Components are reusable tools that make design systems more efficient and consistent: build once, use often, and update as needed.
It's essential to strike a balance between convenience and user effort when designing AI-powered products. People tend to value and trust products more when they have a sense of control and contribution, even if it's just a small one. By incorporating moments of human involvement, such as decision-making and approval, AI products can increase user happiness and trust, ultimately leading to more successful and adopted products.
Artisan, a fast-growing startup founded in 2023, is revolutionizing the future of work by developing AI employees, called Artisans, to automate entire job functions, starting with sales. After initially struggling with a self-serve model, it transitioned to a sales-led approach, resulting in significant growth. Artisan is focused on building an efficient inbound lead generation system and aims to create the best outbound AI SDR on the market. It plans to expand into other areas like marketing and customer success.
Parabola revamped its approach to growth by refining its ideal customer profile and implementing a system to create a consistent pipeline. The company identified that its previous efforts were not effectively targeting the right customers and decided to build a unified system using Parabola's automation tool to track and advance accounts through different stages. This approach allowed the team to better understand customer engagement and run targeted campaigns, ultimately aiming to translate these efforts into repeatable revenue.
Having a skilled executive assistant can significantly enhance productivity and streamline daily tasks, allowing founders to focus on high-priority projects and strategic thinking. Individuals can save substantial time and energy by leveraging tools like Workflowy, Calendly, and Prepared and implementing efficient workflows for tasks like email drafting, meeting preparation, and research. Integrating an executive assistant into one's daily routine can lead to significant improvements in effectiveness and overall productivity.
Stop letting investors dictate your story. The best way to win funding is by owning your narrative. Instead of trying to guess what investors want, focus on why you believe your business is fundable. When you're confident in your story, pitching becomes natural, and investors can see you're the expert on your company.
Luca Maestri, Apple's former CFO, served for 11 years before stepping down. He strongly opposed using benchmarks and instead emphasized the importance of forming efficient teams. He believed that having the right people is more crucial than having a large workforce. Maestri argued that relying on benchmark data can lead to poor decision-making, as it may not accurately reflect current economic conditions. While beneficial for investors, benchmarking can be detrimental for decision-makers if used incorrectly due to variations in definitions, accounting practices, and historical data.
Sponsored
Bookkeeping might not be the sexiest topic, but it can absolutely sink your startup if done wrong—and extend your runway significantly if done right. Learn why you need to keep your books in order and 6 practical ways to fix them. Read the rest on the Synder blog (ungated)
Fundraising numbers across private capital should settle at around $1.7 trillion for the year through Q2, the best result in almost two years.
Add AI-powered Loom-style recordings to your product.
All-in-one back office built for founders.
Google's recent updates have increased visibility for brands in certain verticals, such as finance and SaaS, while other areas like fashion and health show mixed results. Brands benefit from higher conversion rates and preferential treatment due to consumer trust and demand, leading to challenges for smaller sites and SEO aggregators. To compete, non-established brands should focus on improving reputation through third-party reviews, investing in brand marketing, and monitoring brand recall and mentions.
Recent advancements in AI have led to the emergence of "Software with a Soul" - AI that exhibits human-like qualities such as empathy, intuition, and emotional expression. This new paradigm is expected to open up new markets and opportunities, particularly in fields where there is a scarcity of human connection and understanding. The development of a full-stack AI system with a "brain," visual experience, and physical embodiment will be crucial in creating software that can replicate the experience of interacting with a human being.
To be a successful venture capitalist, it's crucial to differentiate yourself and become a top choice for founders in your focus areas. Some firms achieve this by employing unique strategies or having exceptional individuals, allowing them to become the sole preferred investor for certain companies. Pursuing a non-consensus approach and playing by your own rules, while risky, can potentially lead to outstanding returns if executed well.
The current approach to consumer products, which treats users as mere statistics and employs manipulative tactics to achieve business goals, can be detrimental.
Physically closing a menu after ordering can lead to greater satisfaction with the chosen item compared to keeping the menu open.
The software GTM playbook is being rewritten as AI technology introduces new challenges and opportunities.
Sponsored
VPENTEST automates network penetration testing [4], helping IT teams exploit vulnerabilities before the bad guys do and can validate your current security controls. It cuts costs by 50% compared to manual testing, increases testing frequency from yearly to monthly, and helps you meet compliance and cyber insurance requirements with detailed, actionable reports.
KemperSports has reported a data breach that was detected on April 1 to Maine's Attorney General. Unauthorized access to its network exposed consumers' names and Social Security numbers. KemperSports is now notifying affected individuals.
CMS has reported a data breach affecting over 946,000 Medicare beneficiaries. The breach occurred in May 2023. Hackers exploited a vulnerability in MOVEit software used by WPS, a CMS contractor. Although patched promptly, the vulnerability led to widespread data breaches across multiple sectors before being resolved.
A new malware called Vo1d has infected over 1.3 million Android TV streaming boxes, giving attackers full control. Researchers found the malware in devices across 200 countries, with the highest numbers in Brazil, Morocco, and Pakistan. To protect against this threat, users should update firmware regularly and avoid installing apps from unofficial sources.
This blog explains how its authors acquired the expired domain dotmobiregistry.net, formerly used for .MOBI WHOIS queries. They set up a WHOIS server, which received 2.5 million queries from various sources, and discovered that Certificate Authorities were using the server to validate domain ownership for TLS/SSL certificates, potentially compromising the security of the entire .MOBI TLD.
This article walks through the process of deobfuscating a .vbs loader for Nanocore malware. The deobfuscation begins by using a regex to filter out comments in the obfuscated loader. It involves alternatively adding or dividing long decimal numbers with hexadecimal numbers to obtain char codes that are concatenated to form the code. The CyberChef script utilizes reflexes and capture groups to isolate the various components of the obfuscated code followed by Subsections to handle the alternating mathematical operations.
This blog post is a deep dive into mechanisms for stealing application access tokens and detection and mitigation strategies. It begins by exploring how access tokens are used and provides examples of how to use tools like AADInternals and Peirates along with some examples of how APTs steal tokens. The post then suggests methods for detecting access token compromise in Azure and provides a sample query to run to search for compromise. It provides mitigation techniques such as auditing logs and specific recommendations for ways to restrict web-based content on AWS, GCP, and Azure.
Spix automates advanced attack scenarios, including hallucinations, prompt injections, and off-topic conversations, to help AI security teams identify threats and vulnerabilities before they can be exploited.
OpenShield is a transparent proxy that sits between your AI model and the client. It provides rate limiting, content filtering, and keyword filtering for AI models.
EDR Artifacts is a catalog of network and host artifacts that are used by various EDR products' response capabilities.
The FBI's annual report reveals that crypto-related cybercrime in the US led to over $5.6 billion in losses last year, with older individuals being targeted the most. Investment scams, promising high returns but stealing money instead, are the main cause of the sharp rise in losses, highlighting the need for reporting such crimes to help combat them. Scammers use trust-building tactics, like fake profits and fake recovery specialists, to deceive victims, emphasizing the need for caution when engaging in cryptocurrency investments.
The NSA has announced the launch of its new podcast. Called 'No Such Podcast', the first two episodes will feature declassified stories related to the signals intelligence operations involved in the operation to take down Osama bin Laden. The podcast will run through mid-October, with weekly episodes.
Amazon has expanded ABAC support to DynamoDB. This expanded functionality will allow users to configure IAM policies to allow or deny specific conditions when an IAM principal's tags match a DynamoDB table's tags. The feature is in limited preview and access can be requested for accounts in the U.S. East (Virginia and Ohio) and U.S. West (North California) regions.
A new Android malware called Ajina.Banker targets bank customers in Central Asia to steal financial data and bypass 2FA through Telegram channels.
A 17-year-old teenager was arrested in the UK for a cyberattack on Transport for London.
Mastercard is buying Recorded Future for $2.65 billion to enhance its cybersecurity services.
An Australian investigation into Meta's privacy practices has resulted in the company's admission that it has been scraping public posts, photos, and comments from both Facebook and Instagram for the past 17 years. This data was used to train its generative AI model.
44% of Americans feel ignored by advertisers, with 72% unwilling to buy from brands that neglect them. 75% would even be willing to pay a little more to support a brand that shares their values. While marketers prioritize personalization, 67% of consumers are uncomfortable with hyper-targeted ads, often finding them irrelevant. Many consumers feel that marketers misunderstand their daily realities, such as purchasing habits and luxury preferences.
This article dissects a powerful newspaper ad for the American Advisors Group (AAG) and extracts seven useful concepts to use in your copy. The ad's headline uses curiosity and grabs attention while still being believable. It is followed by a subheadline that specifically calls out its target audience. The ad is designed for both quick scanning and in-depth reading. It tactfully addresses potential objections throughout the copy.
Oatly was founded in the 90s, but over the last 10 years, it has carved out a sizable niche within a saturated alt-milk market. The company uses its branding to stand out, using “weird” but authentic messaging that makes it feel fresh in an old industry. It leverages baristas as the ultimate influencer, tailoring its messaging to speak to them. Oatly's ad strategy focuses on starting a conversation rather than making an immediate conversion. Its holistic marketing strategy has allowed the brand to become the face of a category it created.
This post shares 8 strategies to experiment with to optimize paywall conversion. These include adding a Free vs. Premium comparison chart, sharing stats on premium user success rates, offering discounts for annual subscriptions over monthly ones, and incorporating dynamic images and copy that match with what users tapped to reach the paywall.
Qwoted is a network that connects media with brands, experts, and small businesses. Brands can add experts to their global database to generate inbound media interest, drive visibility, and save time pitching opportunities. Qwoted sends tailored press opportunities to your inbox. It offers free and paid plans.
The influencer industry is currently valued at $250 billion. Humanz, a platform for connecting brands with content creators, has expanded to the US, offering tools like campaign builders, ROI tracking, and AI-based influencer performance predictions. The platform currently supports 3,000 US-based influencers and 20 major brands, including Google and P&G.
Google has partnered with The Internet Archive's Wayback Machine to make it easier to view archived versions of websites directly through search results. Users can access Wayback Machine links to see older versions of webpages by clicking on the “About this Result” panel in Google Search and selecting “More About This Page”. The feature addresses a demand for viewing previous site versions, especially after Google removed cache links earlier this year.
The Egg Theory explains why cake mixes sold more once they started requiring an egg – it made people feel like they were contributing, so it was no longer "too easy." Studies have found that people are willing to pay more for furniture they assemble themselves (“the IKEA effect”). The Egg Theory and the IKEA effect can teach us a lot about which AI products will prevail – these applications shouldn't completely remove the human from the process, as humans like to feel a level of control. For example, the “Smart Reply” feature included in Apple Intelligence requires the user to answer several prompts, which strikes an appropriate balance between convenience and effort.
Viral TikTok content, like the Triple Dipper videos, drove 40% of Chili's growth last quarter. The brand's social media team capitalized on this by quickly jumping on trending moments and creating relatable content that resonates with the public, enhancing brand visibility and engagement across digital platforms. They have ensured Chili's stays top of mind for both existing and potential customers by maintaining a consistent, witty presence in community engagement.