Search Ads Campaign allows advertisers to reach high-intent audiences with keyword-based ads on the TikTok search results page. This campaign type allows brands to deliver personalized content at critical decision-making moments. Running Search Ads alongside In-Feed Ads typically results in a 20% average increase in conversions, often at a similar or lower CPA. Additionally, 18% of users who initially engage with an In-Feed Ad convert after seeing the corresponding Search Ad.
To avoid delays from conflicting feedback, create a document outlining 3 levels of stakeholders during the project planning phase. Identify Subject Matter Experts whose insights align with your audience, followed by a small group of key approvers (ie. 1-2 people) who determine whether the project moves forward. Lastly, include informed partners who will promote the content, incorporating their feedback at your discretion and framing updates as progress reports rather than requests for action. This framework clarifies feedback expectations, helps you stay on track, and prioritizes your audience's needs.
Key trends for this holiday season include hyper-personalized shopping, early access sales to streamline inventory management, sustainability-focused promotions, and seamless omnichannel integration. Gymshark builds anticipation through influencer teasers and VIP early access, Allbirds combines eco-friendly messaging with limited-time offers, and Brooklinen emphasizes large sitewide discounts. These approaches aim to engage consumers while addressing holiday logistical challenges.
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When used right, playable ads are the best performing ad unit with higher engagement rates, IPM and ROAS. Playable Factory [9] offers readymade templates with its product Ready, a tool that makes it incredibly easy to create engaging brand experiences, either from its existing playable templates or as a new creative specialized for your
TheySaid is an AI-powered tool for AI conversational surveys. It recommends survey questions based on a scan of your website, product, and industry. You can then embed the survey question anywhere on your website. After a customer engages, it follows up with a short conversation where AI asks probing questions, providing you with deeper insights. The tool is free for up to 100 responses per month.
Cookie Checker by ComplyDog is a free GDPR-compliance checker. Input your website URL to see if it complies with EU cookie laws. The scan result categorizes cookies as Necessary, Functional, Analytics, Performance, or Advertisement.
Understanding what matters to your customer base allows you to position a product better. Perceived value is the difference between a product's positive factors and its negative ones. Elements that increase customer value include expectations, brand associations, social proof, and functional or emotional benefits. Negative factors include unmet needs, cost, unmet expectations, and negative associations.
As SaaS growth stagnates, there is a shift toward "Service as Software," where companies prioritize delivering customer solutions over merely selling software licenses. Traditional GTM playbooks are also becoming obsolete. Personalized outreach and efficiency are replacing mass marketing tactics. Businesses must focus on integrated solutions that deliver quick ROI, as customers demand seamless technology stacks. Ultimately, those who can integrate specialized tools into cohesive strategies will thrive, while specialists risk becoming obsolete.
Sophisticated attribution is only necessary when there are high stakes involved. For smaller businesses or when stakes are lower, it may be worth it to rely on intuition rather than complex attribution models. That said, no matter your setup, sticking with a consistent attribution method is critical to track progress over time and have historical data to compare against.
Get better ad results when you use digits (ie. 4, 10%) instead of words (ie. four, ten percent).
Nutter Butter stuck with its risky, illogical social strategy, and its viral success came after months of experimentation.
These trends include execs increasingly using LinkedIn for visibility, showcasing 'workstyle content', and the heavier use of vertical videos.
This article goes over a complete frontend redesign of a website that involved creating a new header, a unique hero section featuring personalized hats drawn by the author's daughter, and a circular navigation for the hats section. It also incorporated interactive elements using Framer Motion and scroll-driven animations, along with the usage of CSS features like container queries, :has(), offset-path, and more.
Postgres Write-Ahead Logs (WAL) are needed for logical replication in Postgres. WAL works by storing each state change as a command in an append-only file before the change is actually made to the database, allowing for recovery from the last checkpoint in case of a crash. WAL offers various configurable parameters like `wal_level`, `fsync`, `wal_buffers`, and `checkpoint_flush_after` to optimize performance and control data retention.
This developer, while building a generative video platform, used Microsoft Promptflow and Temporal to build generative workflows but encountered some challenges with unpredictable LLMs and embeddings. He found that embeddings might not be the best solution for every search problem and traditional search methods may be needed in some cases.
This former Mac game developer reflects on his experience of rapid prototyping and abandoning unfinished projects, arguing that this approach, while seemingly chaotic, was ultimately effective for him. He quickly tested game ideas as it allowed for the identification of truly compelling concepts. This "move fast and abandon things" philosophy was applicable even in his later career as a software engineer at Apple, where he found himself a "blue-collar" programmer amidst "white-collar" professionals.
New on-call engineers should not fix every issue personally, but rather assess the situation and ensure it's addressed. They should also shadow experienced engineers to learn best practices and prioritize their well-being by not sacrificing personal health for non-critical issues.
After six years in the industry, this developer now values typed languages for team collaboration, sees standups as helpful for onboarding, and believes sprint retrospectives are valuable when focused on actual course correction. Software architecture is more important than he once thought and practicality is always better than dogmatically adhering “best practices.”
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As part of your onboarding flow, you may want to collect extra information from your user and use it to alter your application state. Follow this quick walkthrough example using Next.js and TypeScript [11] to add custom claims to your session token, read session data,
Google has released two updated production-ready Gemini models: Gemini-1.5-Pro-002 and Gemini-1.5-Flash-002. These models offer significant improvements in performance, including faster output, lower latency, and increased rate limits. The pricing for Gemini-1.5-Pro has been reduced by 50% for prompts under 128K tokens.
2024.09.25·developers.googleblog.com·5 min read·TLDR Web Dev Prisma ORM v5.19.0 introduces TypedSQL, a new feature that brings type safety to raw SQL queries. It allows developers to use raw SQL for complex or performance-critical queries while maintaining the same type-safe environment of their workflow.
JSON For You is a tool that visualizes and processes JSON data with features like graph and table views, comparisons, validation, nested parsing, jq support, CSV import/export, and more.
Impactful AI research focuses on open-source work through artifacts like models, systems, and benchmarks. Students should prioritize investing in projects over papers, selecting timely problems with large headroom and "fanout," and thinking two steps ahead while iterating fast.
In AI infrastructure for companies, data pipelines are the most important part of creating and managing proprietary datasets to train and fine-tune LLMs. There are various inference hosting models to use, including hosted APIs, edge computing, on-premise data centers, and third-party cloud hosting. Generally, enterprises will start with off-the-shelf cloud solutions and progress towards specialized infrastructure for specific use cases.
Google has disabled its cache feature, which was previously used to access older versions of websites - users can now only access archived websites through the Wayback Machine.
Nano-spawn is a tiny, dependency-free process execution library that offers a promise-based interface and various features for managing subprocesses.
Using `ctrl + x` followed by `ctrl + e` in bash or adding a keybinding for `edit-command-line` in zsh allows you to edit long shell commands in your preferred editor.
Google won a legal challenge against a €1.49 billion ($1.66 billion) antitrust fine from the European Union.
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Use Fern to generate API documentation from OpenAPI/Swagger. Based in Brooklyn and backed by Y Combinator.
2024.09.24·form.typeform.com·Sponsor·TLDR Rohit Prasad, one of the chief architects of Amazon's Alexa, is leading the company's effort to catch up in the AI race. Prasad is leading a new team of thousands of people to develop AI products for an Alexa upgrade and other businesses. Amazon is expected to unveil a new Alexa with AI as early as next month, but company insiders say Amazon's proprietary models are still behind those of its biggest competitors. Amazon prefers to develop its own technology to have full control over its products and services, but it has increasingly leaned on partnerships as the AI race has progressed.
2024.09.24·links.tldrnewsletter.com·8 min read·TLDR Sonos' app launch in May was one of the most disastrous software releases by any consumer technology company ever. The app was released with plenty of bugs and missing core functionality. Sonos predicts that it will fall $200 million short of its annual revenue target. It has postponed two new products until the problems are fixed, which is still expected to take months. The issues were caused by the company ignoring tech debt, disregarding employee warnings, and cutting costs.
2024.09.24·bloomberg.com·7 min read·TLDR People have become dramatically more capable over time - this trend is not new, but it will soon be accelerated. We are now more capable than our ancestors because we benefit from the infrastructure of society. Our ancestors contributed to the scaffolding of human progress. AI will give people tools to solve hard problems and help them add new scaffolding. Progress will continue - our children will be able to do things we can't.
2024.09.24·ia.samaltman.com·5 min read·TLDR SpaceX plans to launch five uncrewed missions to Mars in two years, which is when the next Earth-Mars transfer window opens. The success of the flights will determine the timeline for human-boarded flights to Mars, which could be as early as 2028. SpaceX is still waiting for FAA approval for Starship's fifth test flight. It is expected to be issued in late November.
2024.09.24·mysanantonio.com·2 min read·TLDR Sponsored
AI unlocks endless business possibilities, but moving from idea to production requires expertise. Cloud Officer has partnered with companies to create innovative AI-driven products [10] — from personalized bedtime stories for children to AI-powered, regulatory-approved medical devices. Book your free 1-hour session today [10] to explore what AI can do for your business.
2024.09.24·cloudofficer.ca·Sponsor·TLDR Cloudflare plans to launch a marketplace in the next year that will allow website owners to sell access to AI model providers to scrape their site's content. It is part of the company's plan to give publishers greater control over how and when AI bots scrape their websites. The company launched free observability tools for customers on Monday as part of this plan, giving website owners a dashboard to view analytics on why, when, and how often AI models are crawling their sites for information. It is also letting customers block AI bots from their sites with a click of a button.
2024.09.24·techcrunch.com·5 min read·TLDR Swapy is a simple JavaScript tool that converts any layout into a drag-to-swap one with just a few lines of code. It is framework agnostic and there are examples in the repository for how to use it with React, Vue, and Svelte. Swapy can listen to swap events and layouts can be as complex as users desire. An interactive example is available on the website linked in the repository.
2024.09.24·github.com·GitHub repository·TLDR Bureaucrat mode is what happens when companies get big, scaled, and successful. People purposely implement best practices with good intentions, but these processes can make it hard to get anything done. Startups have a huge advantage over large companies in that they can move incredibly fast and just focus on output. As startups start to gain success and get bigger, they start to get bogged down with bureaucracy. This allows for newer, more nimble startups to emerge - then the cycle continues.
Anime has become a multi-billion dollar industry. It is driving pop culture today. The estimated total market size, accounting for anime, comics, and games, is estimated to be more than $50 billion. Anime is where the future of creation and play is happening and it will likely become one of the dominant formats through which we consume and engage with content.
2024.09.24·a16z.com·22 min read·TLDR Sponsored
Transform how you see the world with Brilliant, the app with thousands of bite-sized, interactive lessons in math, logic, data
2024.09.24·brilliant.org·Sponsor·TLDR The projects would be funded by the United Arab Emirates, with Abu Dhabi-based sovereign development vehicle Mubadala playing a central role.
2024.09.24·links.tldrnewsletter.com·6 min read·TLDR It's still early days, and productivity gains don't go directly into products getting better.
2024.09.24·news.ycombinator.com·TLDR The talks are still in an early stage and it is not clear whether investors will agree to the valuation.
2024.09.24·siliconangle.com·2 min read·TLDR WP Engine has initiated legal action against WordPress, Automattic, and Matt Mullenweg, co-founder of WordPress and CEO of Automattic - WordPress is counter-suing.
2024.09.24·searchenginejournal.com·3 min read·TLDR Nintendo has submitted a wireless device with a 24GHz mmWave sensor to the FCC that seems to be an entirely new product.
2024.09.24·theverge.com·2 min read·TLDR Farming is where the costs of desalination start to become unfeasible - it is cheap if the technology is just used to produce drinking water.
2024.09.24·sustainabilitybynumbers.com·13 min read·TLDR OpenAI is starting a program for low and middle income countries to expand access to AI knowledge. It also has a professional translation of MMLU (a standard reasoning benchmark) in 15 different languages.
2024.09.24·links.tldrnewsletter.com·8 min read·TLDR AI