The cybercrime group Scattered Lapsus$ Hunters is paying individuals $10 in Bitcoin to pressure executives of alleged breach victims via email, aiming to coerce them into making ransom payouts. The group, linked to attacks via a Salesforce integration, published targets' details and set a payment deadline. Salesforce and Google have stated that the attacks aren't linked to a compromise of Salesforce itself, and law enforcement is investigating the gang.
Join Stephen Washington Jr., Rinki Sethi, StrongDM, and PAM PIONEER PHILIP LIEBERMAN on OCTOBER 23 in Midtown Manhattan to explore how runtime authorization and the IDENTITY FIREWALL are transforming access security—delivering productivity and control beyond legacy
Wiz has announced a new hacking competition with a total reward pool of $4.5 million where participants can earn up to $300,000 per exploit for demonstrating vulnerabilities against widely used cloud software.
Red Hat's data breach worsened as Crimson Collective and ShinyHunters launched a leak site, threatening to release 570GB of stolen data, including reports from Walmart, HSBC, and the Department of Defense, unless the ransom is paid by October 10.
A new era is coming - where AI is the foundation, data is limitless, and digital experiences evolve in real time. Find ways to push boundaries at Opticon Online [4] - a virtual event for marketers, digital leaders, and product managers.
Reducing online ads boosts reader trust, satisfaction, and brand favorability. In low-ad environments, 73% of readers trusted publishers versus 56% in high-ad ones, and 63% felt more favorable toward brands. Over half showed facial confusion in high-ad settings, signaling frustration. Fewer intrusive ads improve user experience and long-term value, even with lower short-term revenue.
AI tools have made it easier to create malicious bots, increasing both the volume and sophistication of automated threats. In 2024, automated traffic surpassed human traffic at 51%, with bad bots making up 37%. Advanced and moderate attacks accounted for 55%, while simple high-volume attacks also rose. Key targets include financial services, telecom, healthcare, and retail. Data scraping, payment fraud, and account takeover attacks are the most common.
Use the provided regex patterns in the post to filter your Google Search Console query data and find where your website is ranking for informational, transactional, and other types of queries.
Employee-generated content is created by staff rather than the company itself. LinkedIn has been sponsoring employee posts, not just company page content, to increase ROI. This post shares 3 examples of LinkedIn staff doing this, including the Head of APAC posting thought-leadership content, product marketers using creator-style content to discuss the power of LinkedIn videos, and content strategists pushing LinkedIn Ads.
Identify your most engaged email subscribers who consistently open and click your emails, then research who they are from their email addresses. Send a personalized email to learn about their needs and interests, aiming to build a closer relationship. Even without a response, this outreach shows care and strengthens trust.
Top voice note apps for creators include Otter.ai for transcription, Descript for text-based editing, and Voice Record Pro for advanced controls. Zinggit offers mobile-first capture, Easy Voice Recorder keeps it simple, Apple Voice Memos syncs across devices, Dolby On enhances audio, and Braina enables voice dictation.
Google Ads is shifting from keyword-based to audience-focused formats like Performance Max and Demand Gen. Its expanded Display tools now mirror Meta and LinkedIn, letting advertisers create detailed custom audiences from site visitors, searchers, or users with specific interests or purchase intent. This flexibility allows testing and combining segments to identify top performers and scale campaigns effectively.
Even the most curated brands can lose control of the conversation with a single overlooked word. Erewhon sparked online confusion when an IG post initially suggested new city openings, then quietly changed to say the brand was shipping instead. The small edit created a micro-moment of mistrust, showing how quickly narratives can shift.
DoorDash partnered with Criteo to let advertisers buy sponsored product ads through Criteo's platform, which connects over 220 retail media networks. The deal adds DoorDash to Criteo's network of major retail partners. DoorDash also launched new tools, including category-level share reporting and a Ghost Ads measurement standard to track incremental sales.
Miro surveyed 2,000+ engineering, product, and design professionals on AI adoption. The surprising finding? While 75% are optimistic about AI's potential and twice as likely to feel excited rather than anxious [4], one-third aren't using AI tools at all—with product teams lagging furthest behind.
AI-native startups are redefining software by integrating AI into every workflow, unlike big firms gaining only incremental gains. Emerging trends show horizontal dominance, rising “vibe coding,” and consumer-to-enterprise product evolution driving widespread AI adoption.
Sora wins by making creation effortless for everyone, which could upend Instagram's entertainment feed, weaken Meta's attention model, and redefine who gets to be a creator.
Product success depends on alignment built through trust and shared context, not control. As AI automates tasks, PMs must excel in data storytelling, influence, and Product Ops to scale clarity and impact.
Iteration refines what exists. Innovation redefines what's possible. True innovation challenges assumptions, embraces risk, and creates new value, while iteration sustains progress through steady improvement.
In cost-plus credit models, customers prepay for credits, which are consumed when they run AI-powered tasks. They're popular with everyone from new startups to players like OpenAI - but they also create misalignment between pricing and customer value [9]. Read about the limitations of AI credits (and what comes next) on the Metronome blog.
AI enhances productivity but risks dulling our cognitive “create mode” by pushing us into passive “review mode.” To stay sharp, outsource knowledge to AI but protect reasoning - use it to learn, not to think for you.
AI's future is shifting toward agent-first systems, smarter infrastructure, and new human-AI interfaces. Startups and incumbents alike are racing to embed reasoning, context, and adaptability into every workflow.
2025.10.07·
aspiringforintelligence.substack.com·5 min read·TLDR Product
AI will own mid-funnel shopping by researching and auto-buying clear SKUs at the best price, pressuring search and affiliate economics, while impulse and big in-person purchases stay largely human. Expect trust-first curation and AI-native tools to reshape pricing, recommendations, and checkout.
WHAT'S INSIDE: LLM workflows often involve multiple calls to managed LLM platforms, making it difficult to identify the root causes of errors or latency issues during troubleshooting. Assessing the functional performance of LLM apps can be equally complex.
Several of Apple's executives are expected to relinquish their responsibilities in the near future - some of them were once seen as Tim Cook's heir, making the future of the company uncertain. The company needs to urgently beef up its AI business, which could mean a shake-up or even an acquisition. Big changes are likely, especially as some executives don't have obvious successors. Cook will likely remain involved with Apple in some capacity when he eventually steps down as CEO, perhaps as a board chairman. John Ternus remains the leading contender as Cook's successor.
OpenAI's new video generation app, Sora, has snagged the No. 1 spot on Apple's App Store. The app allows users to generate short-form AI videos, remix videos created by other users, and post them to a shared feed. It is only available on iOS and is invite-based. The app gives users explicit control over how their likeness is used on the platform, but some videos have sparked debate about its utility, potential for harm, and legality.
Prostate cancer is the most common nonskin cancer among American men. Diagnostics and therapies for the disease generated about $12 billion to $15 billion worldwide last year. Smarter screening of prostate cancers can save lives without the harms of overtreatment. New techniques and treatments cut recovery time down to weeks, with fewer of the side effects that often follow surgery or radiation.
BYD's Yangwang U9 Extreme recorded a speed of 308.4 miles per hour at the Papenburg facility in Germany. The vehicle's four electric motors put out a combined total of more than 3,000 horsepower. There will be a limited production run of no more than 30 customer cars. BYD has yet to release pricing, but the queue is expected to fill quickly.
Scaling engineering teams is like raising teenagers. They grow fast, develop personalities of their own, and they need boundaries. Teams that thrive at scale tend to have structured goal-setting, a ruthless focus on code quality, and intentional culture building. This post shares lessons learned from scaling teams at Google, Facebook, and Netflix. It provides a few frameworks, metrics, and tools to help you scale to over a thousand engineers without losing your mind or your best people.
Vercel and Cloudflare are in a race to become the default platform for building modern apps. The two companies are competing with opposing ideas on what 'developer experience' means. The winner will be the one who wins developer trust. Whoever balances the developer experience, scale, and trust will shape how the web will be built in the next decade.
Circle and Tether together boast $245 billion in supply - 85% of the stablecoin market. A few pieces have now come together to poke holes in this duopoly. It is now much easier to create, swap, and use stablecoins. New laws are making it possible for competition. The current stablecoin market is 10 years old, and the race has only just begun.
Rocket Lab aims to fly its Neutron rocket, which is reusable, by the end of the year. Landing the rocket's booster will be a challenge - only SpaceX has achieved this feat. Rocket Lab's founder, Peter Beck, has a fixation on detail and form that has guided his course as an entrepreneur. The company's newly constructed launchpad is an example of this - it needed to be able to withstand 1.5 million pounds of thrust, but Beck added another requirement: it also had to look beautiful.