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AMAZON ADVERTISING GUIDE: HOW TO REACH CUSTOMERS AND SELL MORE

Amazon's ad suite has expanded beyond only product sellers, now offering ad solutions for service providers through options such as Sponsored Display and Amazon DSP. Sponsored Products remain a key tool for sellers, driving visibility and sales through targeted ads in search results. For service businesses, Sponsored Display offers targeting based on customer behavior and purchase history, extending ads across Amazon and partnered platforms.

2024.10.03
searchengineland.com10 min readTLDR Marketing

TYB

TYB is a play-to-earn community management platform that helps brands engage with customers by offering rewards for participating in challenges, sharing content, and making purchases. Customers earn points or coins which can be redeemed for discounts and products.

2024.10.03
tyb.xyzToolTLDR Marketing

INBOUNDR

Inboundr.ai automates content creation by using AI to record and analyze conversations, particularly within Slack, turning these into personalized content for LinkedIn posts. It allows employees to become social media advocates and helps executives establish thought leadership. A beta version is available for sign up.

2024.10.03
inboundr.aiToolTLDR Marketing

PINTEREST: INTRODUCING NEW AI AND AUTOMATION CAMPAIGN FEATURES TO SUPPORT ADVERTISERS

Pinterest has launched its Performance+ suite, an AI-driven tool designed to improve lower-funnel advertising efficiency through automation. Performance+ campaigns reportedly decrease campaign creation time significantly, with 50% fewer inputs required. Early testers of the tool, such as Walgreens and Prada, reported marked improvements in clickthrough rates and ROAS. Pinterest has also introduced Personalized Promotions, which boost conversions with advanced targeting driven by machine learning.

2024.10.03
newsroom.pinterest.com3 min readTLDR Marketing

BRAND NARRATIVE: WHY YOU NEED A BOLD NARRATIVE TO STAND OUT (AND HOW TO CREATE ONE)

In 2003, Las Vegas redefined its brand narrative with the iconic tagline, "What happens here, stays here." Instead of focusing on specific features like gambling, the campaign highlighted the city as an escape from judgment, appealing to tourists seeking freedom. This bold narrative gave meaning to Las Vegas trips, differentiating it from competitors and attracting millions of visitors. Businesses can similarly stand out by creating a strong brand narrative that offers a compelling story rather than relying solely on their capabilities.

2024.10.03
fronterabrands.com3 min readTLDR Marketing

BREAKING DOWN THE DIFFERENT TYPES OF PERSONALIZATION

There are 2 main types of personalization in marketing: rule-based and AI-driven. Rule-based personalization allows marketers to create experiences using predefined rules based on user actions or demographics. AI-driven personalization uses machine learning to analyze user behavior in real time, delivering highly personalized recommendations like content or products based on similar customers' interactions. Combining both approaches enables marketers to control specific aspects of user experience while leveraging AI for scalability.

2024.10.03
optimizely.com5 min readTLDR Marketing

THE HARDEST BUG INVESTIGATION OF MY CAREER AND THE INSANE CODE THAT CAUSED IT

A weird bug in an augmented reality system caused disorienting visual glitches and interestingly, only happened every Wednesday. After an extensive, months-long investigation involving robotic arms, lasers, and a high-FPS camera, the root cause turned out to be due to a time-translation hack using day-of-week words in German and English neglecting to account for the German word for Wednesday, "Mittwoch." This oversight led to timestamp discrepancies, resulting in the weekly glitches and an unpredictable error correction mechanism.

2024.10.03
links.tldrnewsletter.com8 min readTLDR Web Dev

"WE RAN OUT OF COLUMNS" - THE BEST, WORST CODEBASE

This is the story of a massive, poorly designed legacy codebase with a chaotic database structure, including a table with a single column and row used for generating IDs and a manually-updated calendar table. The codebase itself was a mishmash of technologies, with a mix of VB and C#, various JavaScript frameworks, and even a shipping manager built in a weekend by a lone developer. Despite its flaws, developers found the chaotic nature of the system freeing, as they were forced to create isolated, independent solutions within the larger mess.

2024.10.03
jimmyhmiller.github.io11 min readTLDR Web Dev

SERIALIZATION IS THE SECRET

JavaScript is a mutable programming language, while Elixir leans towards immutability. While both languages appear to have similar variable assignment behavior, Elixir achieves this through "rebinding," creating new variables with new values instead of mutating existing ones. This immutable approach, along with Elixir's process-based concurrency, eliminates the possibility of race conditions and unexpected state changes that are common in mutable languages.

2024.10.03
zachdaniel.dev8 min readTLDR Web Dev

HASH ORDERING AND HYRUM'S LAW

Hyrum's Law states that any observable behavior in a system, even if undocumented, will be relied upon by some users. This has massive consequences, especially during large-scale migrations, as users might depend on seemingly insignificant details like hash iteration order. One example is the iteration order of hash tables in Java, which is technically unspecified but often remains stable for years. This can lead to users inadvertently writing code that depends on the order, causing problems during Java version upgrades.

2024.10.03
eaftan.github.io5 min readTLDR Web Dev

GOOD PROGRAMMERS WORRY ABOUT DATA STRUCTURES AND THEIR RELATIONSHIPS

Linus Torvalds (the creator of Git and Linux) says that data structures are more important than code in software development since good data structures lead to better code design and maintainability. This developer supports this view with personal experience, describing how restructuring data in a project allowed a team to move faster in the long run. The prioritization is also how Git grew to be the dominant version control system.

2024.10.03
read.engineerscodex.com4 min readTLDR Web Dev

TINYJS

TinyJS is a JavaScript library for dynamically creating HTML elements with deep property assignment. It makes DOM manipulation easier by allowing you to generate standard HTML tags programmatically, apply properties, append content, and select DOM elements.

2024.10.03
github.comGitHub repositoryTLDR Web Dev

ULTIMATE EXPRESS

Ultimate Express is a drop-in replacement for Express.js that offers faster performance using µWebSockets while maintaining full Express compatibility.

2024.10.03
github.comGitHub repositoryTLDR Web Dev

THE FASTEST MUTEXES

Cosmopolitan Libc's new mutex implementation is much faster than other popular libraries. One of the secrets behind the implementation is nsync, a C library written by a distinguished engineer at Google.

2024.10.03
justine.lol10 min readTLDR Web Dev

IN THE LAND OF LLMS, CAN WE DO BETTER MOCK DATA GENERATION?

Using LLMs to generate mock data has proven to be much harder than expected. A team explored using LLMs to generate Rust code for dynamic INSERT queries for their database platform, but found the generated code bad. Eventually, the team developed a hybrid approach, using LLMs to predict faker (Python package) methods for data generation while using topological sorting for accurate insertion order.

2024.10.03
neurelo.substack.com16 min readTLDR Web Dev

OFFLINE UX PATTERNS

Expensify's offline UX patterns prioritize "optimistic responses," assuming API requests will succeed when the user is back online and allowing them to proceed as if the action is complete. These responses can be incorporated with or without feedback, where the user is either aware or not aware that a request is pending and/or sent.

2024.10.03
github.com10 min readTLDR Web Dev

WEB SCRAPING WITH YOUR WEB BROWSER: WHY NOT?

Web scraping can be effectively done directly within a web browser, despite the widespread reliance on Python and other external tools. While limitations like CORS restrictions exist, they can be overcome with the use of proxy servers. This article shows a simple web scraper built entirely within a web browser using just a few lines of JavaScript code.

2024.10.03
8chananon.github.io13 min readTLDR Web Dev

DON'T SLEEP ON ABORTCONTROLLER

AbortController is a JavaScript API that allows you to abort various operations like network requests, event listeners, and streams in a clean way.

2024.10.03
kettanaito.com7 min readTLDR Web Dev

WHY TCP NEEDS 3 HANDSHAKES

TCP requires three handshakes to establish a connection because it makes sure both parties confirm their ability to send and receive data.

2024.10.03
pixelstech.net12 min readTLDR Web Dev

2024.10.02
plaid.comTLDR

Sponsored

THESE 5 STARTUPS ARE CRUSHING IT

Exciting things are happening in fintech. Get the free ebook [4] to learn about 5 startups unlocking faster growth with Plaid.

2024.10.02
plaid.comSponsorTLDR

APPLE READIES NEW IPHONE SE MODEL THAT KILLS THE HOME BUTTON

Apple is nearing production of an updated iPhone SE that will become its new entry-level model. This will be the first update to the iPhone SE since 2022. It is expected to support Apple Intelligence and resemble the iPhone 14. Apple is also aiming to manufacture new iPad Air models and keyboards for release around the same time.

2024.10.02
bloomberg.com3 min readTLDR

ANTHROPIC HIRES OPENAI CO-FOUNDER DURK KINGMA

One of the lesser-known co-founders of OpenAI, Durk Kingma, is joining Anthropic. He has not revealed which org he will be joining or leading. Kingma will be working remotely mostly from the Netherlands, but will visit the San Francisco Bay Area as frequently as possible. Anthropic has also previously recruited OpenAI's former safety lead and another OpenAI co-founder. Its CEO was once the VP of research at OpenAI.

2024.10.02
techcrunch.com3 min readTLDR

WORLD'S FIRST 3D-PRINTED HOTEL RISES IN THE TEXAS DESERT

3D-printed architecture firm Icon is now constructing its El Cosmico campground hotel project in the Texas desert. The 3D-printed hotel will have camping areas, a central swimming pool, vacation homes, shared amenities, and some permanent residences. The permanent residences will be up for sale starting at $2.29 million. There will be some affordable 3D-printed housing for the local community. Renders of the project are available.

2024.10.02
newatlas.com2 min readTLDR

EARTH HAS CAUGHT A 'SECOND MOON,' SCIENTISTS SAY

Asteroid 2024 PTS, which usually orbits the Sun as part of a small asteroid belt that follows Earth, should now be orbiting Earth as a second moon. The mini-moon event will end on November 25. These gravitational capture events are quite common. 2024 PTS won't be observable to the average skywatcher. After its brief stay around Earth, the asteroid will continue to orbit the sun as part of the Arjuna family of asteroids.

2024.10.02
space.com3 min readTLDR

Sponsored

AZURE OPENAI CHEATSHEET

Use this simple reference to track Azure OpenAI usage and performance with Datadog's preconfigured dashboard. Monitor your API requests and token usage, track performance in aggregate, by language model, and

2024.10.02
datadoghq.comSponsorTLDR

OPENAI UNVEILS EASY VOICE ASSISTANT CREATION AT 2024 DEVELOPER EVENT

OpenAI unveiled four major API updates for developers on Monday at its DevDay 2024 event in San Francisco. The most notable new API feature is the Realtime API, which enables developers to build features similar to ChatGPT's Advanced Voice Mode into their applications. It streamlines the process of creating voice assistants so developers can handle speech recognition, text processing, and text-to-speech conversion with a single API call. The other API updates enable developers to fine-tune smaller and cheaper models from more advanced models, speed up inference by remembering frequently used prompts, and fine-tune models using images.

2024.10.02
arstechnica.com4 min readTLDR

EVOLVING GITHUB ISSUES (PUBLIC PREVIEW)

GitHub has unveiled enhancements for GitHub Issues that make it easier to break down work, visualize progress, and categorize and find the right issues on GitHub. They include sub-issues, issue types, and advanced search for issues. This post covers the highlights. The new features are now available in public preview.

2024.10.02
github.blog4 min readTLDR

BOTS, SO MANY BOTS

More than 60% of ProductHunt's over 1 million signups are bots. Most of the comments on products now seem to be generated by ChatGPT. It is likely that some people are purchasing upvotes. This post looks at data from the site to show how much of its traffic is generated by bot activity.

2024.10.02
wakatime.com5 min readTLDR

HOW GOOGLE TRIED TO UNRAVEL THE DOJ'S AD TECH CASE

The Department of Justice has just wrapped up a trial where it argued that Google has created illegal monopolies in the ad tech market. Google has a variety of defenses, ranging from Supreme Court precedent to security concerns. One of its biggest arguments was that the agency doesn't understand advertising and that it was slicing up the market in a way that doesn't make sense. Google also claims the agency is ignoring Google's biggest advertising competition, social media. The trial will resume for closing arguments on November 25.

2024.10.02
theverge.com6 min readTLDR

2024.10.02
degrees.snhu.eduTLDR

A LOCAL-FIRST CASE STUDY

This post discusses how a developer created a local-first trip-planning app.

2024.10.02
jakelazaroff.com15 min readTLDR

SOURCEBOT

Sourcebot is a tool that can effortlessly index and search through multiple public and private repositories in GitHub or GitLab.

2024.10.02
github.comGitHub repositoryTLDR

IS THE WORLD REALLY RUNNING OUT OF SAND?

The world isn't running out of sand, we're just more aware of the cost involved in procuring it and taking more account for how using it affects the environment.

2024.10.02
practical.engineering18 min readTLDR

OPENAI DEV DAY 2024

There were lots of great announcements at OpenAI's Dev Day 2024, like vision model fine-tuning, real time API, prompt caching, and model distillation.

2024.10.02
links.tldrnewsletter.com6 min readTLDR AI

PIKA 1.5

Pika has released version 1.5 with more realistic movement, big screen shots, and Pikaffects.

2024.10.02
threadreaderapp.com1 min readTLDR AI