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TikTok has joined forces with the World Health Organization's Fides group to improve its medical fact-checking efforts. The Fides network, consisting of over 800 healthcare professionals, will create evidence-based content on TikTok to address important health topics. This partnership aims to enhance TikTok's role in educating younger audiences and ensure accurate health information.
Going to the movies can increase people's moods, leading to greater brand favorability and purchase intent. As social media use declines due to its negative emotional effects, more young adults are turning to real-life experiences. Over 60% of 18-24 year-olds have attended a movie recently. 78% of moviegoers feel good during their visits, resulting in an 18% increase in brand favorability and a 35% boost in purchase intent.
Deals influenced by ecosystems close 53% more often and 46% faster as companies adopt an ecosystem-led outbound strategy to overcome traditional outbound challenges. This approach focuses on leveraging partner relationships and intent signals to identify high-priority accounts, with tactics such as integrating partner overlap data into CRMs and hosting “Funnel GPS Calls” to align sales, marketing, and partnerships.
Stanley's digital engagement, fueled by TikTok trends like “pack my Stanley with me,” has now expanded into in-person college campus activations to build deeper connections with Gen Z. The Stanley Studio H2O tour will visit 13 campuses, offering free engraving and product demos, with student ambassadors hosting events that integrate Stanley products into everyday student life.
Lattice's early marketing focused on building organic growth by heavily investing in SEO and content. One challenge was balancing high-priority tasks with distractions, which led to the creation of the “button-clicker test” to identify impactful actions. Lattice's first marketing hire worked closely with the product team to ensure marketing efforts aligned with product development. They prioritized customer insights to fine-tune their messaging, which helped Lattice establish a customer-centric marketing foundation.
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AdCreative.ai generates high-converting ad creatives tailored to your audience preferences using AI. Its features include creative generation, text and headline generation, ad scoring, and competitor ad tracking. The tool offers a 1 week free trial and then starts at $15 per month.
Perplexity.ai is growing as a search alternative to Google by offering concise, accurate answers with sources. Perplexity focuses on user-centric features like related questions, real-time updates, and clean UI. Despite its smaller user base compared to Google and ChatGPT, its rapid growth and premium subscription model show strong potential. The platform also plans to introduce targeted advertising while expanding partnerships with publishers through a revenue-sharing program.
NerdWallet's SEO performance faltered in 2024, losing 6 million in organic traffic due to Google's core update, seasonal search demand, and increased competition from specialized sites and its own financial partners. The company responded by enhancing content trustworthiness and strategically redirecting pages to regain some lost traffic. Its SEO still drives significant revenue, but diminishing returns from programmatic content and competition from partners like Chase pose ongoing challenges.
Reddit's growth from a niche forum to 1 billion monthly users was fueled by UGC and strong community engagement, with subreddits allowing users to create niche communities around specific interests. Early on, Reddit's founders faked user activity to make the platform seem active, which helped attract real users. The introduction of AMAs and a mobile-first strategy also played a critical role in driving user engagement.
The future of SEO is moving toward User-Generated Content (UGC) as AI takes over traditional content creation and search rankings. Platforms like Miro, Notion, and Canva have leveraged UGC to fuel growth with user-created templates and resources. While UGC requires long-term investment and user incentives, it offers a competitive edge that's hard to replicate. Companies can improve SEO and deepen user loyalty by embedding UGC into activation and re-engagement journeys.
How brands like Stanley and Dr. Scholl's leveraged TikTok virality into sales.
Cheapflation occurs when prices of lower-cost products rise more quickly than those of premium goods, diminishing consumer savings.
AI crawlers are overwhelming websites with excessive traffic, slowing them down or nearly taking them offline. iFixit and Game UI Database both blocked crawlers from Anthropic and OpenAI after experiencing major performance issues. While AI companies claim to follow industry standards, website owners report disruptions and high costs. Many sites are now blocking AI crawlers using robots.txt.
This 17-page report shares how creators are adopting AI into their work. Despite widespread usage, 90% of creators feel they aren't fully utilizing AI's capabilities, pointing to a need for more education. Time savings is a key benefit, with 29% listing it as a top reason for using AI, while 39% see AI-powered translations as helping to reach global audiences. 83% believe AI will be essential in creative industries within the next few years, with many expecting it to democratize access to high-quality production tools. However, 74% of creators express a desire for clear guidelines on the responsible use of AI-generated content.
Mixed Methods Experimentation combines multiple user research methods to overcome the limitations of each individual methodology and to understand the why behind given results. For example, when optimizing a product description page, start with UX research to understand user blockers and concerns, then use those insights to prioritize hypotheses to validate in A/B tests. Alternatively, it can be useful to pair A/B testing with user research simultaneously to help explain the winning test result.
immi's TikTok show “Ramen on the Street” asks life questions to strangers while the host wears a ramen costume, which leads many of its viewers to comment things like “I needed to hear this.” The series, which took nine months to go viral, highlights how separate accounts for niche content can build organic growth. Viewers often forget it's a brand-led initiative, helping raise top-of-funnel awareness for immi.
Free content is the best way to advertise paid subscription products as it helps to build trust and brand recall. That said, simply offering extra content isn't enough – successful subscription models must deliver ongoing, unique value to justify the recurring payments in the customers' eyes. Engaging inactive subscribers and offering flexible cancellation options are effective strategies to maintain a low churn rate and keep the base growing.
Running n-gram analyses through Google Ads scripts allows marketers to break down search terms into single words or phrases, providing a clearer picture of performance. This approach helps pinpoint keywords that drive conversions and identifies underperforming terms to exclude. This type of in-depth analysis is vital for optimizing search campaigns and improving overall efficiency once basic improvements are already done.
Fyxer AI organizes your inbox, drafts emails, and creates meeting notes across platforms like Gmail, Outlook, Slack, and Zoom. One of its main features is the ability to help users quickly prioritize emails by categorizing them into actionable folders, making it easier to respond to important messages. Fyxer can save time by automating follow-up emails and drafting replies in a personalized tone.
Pit Viper's marketing is built on bold, unapologetic branding that leverages extreme sports culture and 90s nostalgia. Its neon-colored, attention-grabbing sunglasses and irreverent attitude appeal to a niche audience that embraces adventure and humor. By using nostalgia and memes, Pit Viper creates a strong emotional connection, prioritizing the 5% of customers who love its unique style rather than trying to appeal to everyone. Its success demonstrates the power of branding that dares to be polarizing while fully embracing its core audience.
The Trade Desk (TTD) reported a 26% revenue increase to $586 million but faces a critical period ahead with potential challenges like CTV inventory shifts and signal loss from Chrome. TTD's premium valuation, nearly 50 times its 2025 operating cash flow, raises expectations for continued high growth. A potential TV operating system play could give TTD more data control and reshape TV ad measurement.
“Paid ads live and die in the month of spend” is yet another signal that brands need to increase their focus on influencers and storytelling for long-term brand growth. Influencers are proving crucial in both B2B and B2C, as their presence on customer-centric platforms surpasses the reach of traditional paid ads. Storytelling continues to be a cornerstone of effective marketing and the right influencer partnerships can help build stories that resonate and connect with the target audience.
7 templated homepage copywriting formulas.
LinkedIn's top voice badge holders will lose their badges 60 days after receiving them, and all badges will be removed from the platform by December 7.
There are more men named Dick (Richard, Rich, and Rick) on corporate boards in the US than entire groups of underrepresented people.
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Meta reports that over a million advertisers are using its AI ad tools, generating 15 million ads last month alone. The company announced new ad-embedded chatbots for WhatsApp and Messenger at Meta Connect 2024, enabling businesses to interact with customers, offer support, and process orders.
Marketers have been leveraging AI language to make their products seem more capable than they are, prompting the FTC to act. The FTC has launched "Operation AI Comply," targeting companies making deceptive claims about AI-driven services. This initiative includes cases against four businesses making allegedly deceptive claims about AI-driven services.
Podcasts are the most trusted format among 85% of registered voters, with nearly half tuning in weekly. About 34% of these voters consume five or more episodes per week, and 30% listen to eight or more weekly. News, society, culture, and history podcasts are the most popular. Additionally, 63% of respondents state that podcasts influence their opinions on current issues, while 78% say they are motivated to learn more.
Monks' advertising campaign for Hatch, a sleep wellness company, leveraged Google's Gemini AI to identify and engage personalized audience segments. Using AI as a focus group, Monks tailored the campaign for personas like the Stressed Professional and Wellness Enthusiast, delivering customized messaging at scale. The approach resulted in an 80% boost in CTR and a 50% reduction in design hours.
Mutiny increased its outbound pipeline contribution from 15% to 45% by evolving its ICP and personalizing account outreach at scale. The company refined its ICP by analyzing firmographic, technographic, and intent signals, resulting in a more targeted and cost-effective approach. This strategy improved conversion rates, shortened sales cycles, and reduced advertising spend on unqualified leads.
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This template guides marketers through goal-setting, audience targeting, and influencer selection. It also accounts for flexibility to adjust timelines based on external factors like negotiations. It shares tips across all stages to help keep the campaign on track and adjust if necessary.
IRCODE has introduced a shoppable video ad tool that uses AI-driven image recognition technology as an alternative to QR codes. The platform allows users to scan video ads, TV commercials, and outdoor displays to instantly shop featured products. It uses a technology called Exact Match, which recognizes the entire image or video and takes the user to the next stage in the journey. The solution currently requires users to download an app to scan ads. Publishers have the option of integrating IRCODE's technology into their streaming apps.
Content marketers are advised to focus on reach and resonance. Instead of relying solely on SEO or a single platform, marketers should deliver the right message where their audience is most active. Use formats like product news and data journalism to engage audiences and create emotional connections. Content efforts may not always be trackable but are still valuable in building brand awareness. Success requires consistent experimentation, making people feel seen, and being willing to embrace failures.
Many of the 2 billion Instagram users are caught in a cycle of re-watching their own stories, driven by a need for validation and social approval. Psychologists suggest this behavior stems from our innate desire to control how we are perceived by others. Social media platforms amplify this by offering a constant, editable reflection of ourselves that we feel compelled to perfect.
A POV on why there's nothing wrong with PayPal's rebrand.
Social media teams are often pressured to mimic Duolingo's social posts.
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The California Governor signed a bill that aims to reduce social media use among children. This is the latest state effort to regulate the medium over increasing concerns that heavy use is damaging to young people. The bill makes it unlawful for online services and applications to provide an “addictive feed” to minors or send them notifications at certain times during the school year. The bill takes effect on January 1, 2027.
Search Ads Campaign allows advertisers to reach high-intent audiences with keyword-based ads on the TikTok search results page. This campaign type allows brands to deliver personalized content at critical decision-making moments. Running Search Ads alongside In-Feed Ads typically results in a 20% average increase in conversions, often at a similar or lower CPA. Additionally, 18% of users who initially engage with an In-Feed Ad convert after seeing the corresponding Search Ad.
To avoid delays from conflicting feedback, create a document outlining 3 levels of stakeholders during the project planning phase. Identify Subject Matter Experts whose insights align with your audience, followed by a small group of key approvers (ie. 1-2 people) who determine whether the project moves forward. Lastly, include informed partners who will promote the content, incorporating their feedback at your discretion and framing updates as progress reports rather than requests for action. This framework clarifies feedback expectations, helps you stay on track, and prioritizes your audience's needs.
Key trends for this holiday season include hyper-personalized shopping, early access sales to streamline inventory management, sustainability-focused promotions, and seamless omnichannel integration. Gymshark builds anticipation through influencer teasers and VIP early access, Allbirds combines eco-friendly messaging with limited-time offers, and Brooklinen emphasizes large sitewide discounts. These approaches aim to engage consumers while addressing holiday logistical challenges.
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When used right, playable ads are the best performing ad unit with higher engagement rates, IPM and ROAS. Playable Factory [9] offers readymade templates with its product Ready, a tool that makes it incredibly easy to create engaging brand experiences, either from its existing playable templates or as a new creative specialized for your