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BRANDS IN MOTION

Brands in Motion is an independent resource showcasing the best motion design in branding.

2025.01.27
links.tldrnewsletter.comToolTLDR Design

BEHIND THE DESIGN: ADOBE ACROBAT SIGN'S NEW RECIPIENT EXPERIENCE

Adobe Acrobat Sign underwent a significant redesign to improve accessibility, simplify the signing process, and enhance mobile usability. Key updates include better email subject lines, streamlined interfaces, and accessibility improvements like in-line screen reader functionality. The team improved the signing experience for all, including assistive technology users, by prioritizing user insights and radical simplification.

2025.01.27
adobe.design12 min readTLDR Design

WHICH ICONS TO NOT USE IN 2025

Icons must evolve to stay relevant. Obsolete designs like floppy discs, mail envelopes, and landline phones no longer resonate with modern users. Replacing these with intuitive, updated icons aligns with user expectations and technological advancements. Balancing innovation with familiarity ensures smoother transitions, helping UX designers cater to diverse audiences without sacrificing usability.

2025.01.27
blog.logrocket.com4 min readTLDR Design

A FIRST LOOK AT CONFIG 2025: TWO CITIES, ONE GLOBAL COMMUNITY

Config 2025 expands with a three-day summit in San Francisco (May 6-8) and a day-long London event (May 14). Featuring diverse speakers, practical workshops, and community-led activities, Config fosters creativity, collaboration, and innovation in product design. Virtual participation, language support, and localized events ensure inclusivity for a global audience.

2025.01.24
figma.com5 min readTLDR Design

ADOBE PREMIERE PRO NOW LETS YOU FIND VIDEO CLIPS BY DESCRIBING THEM

Premiere Pro has been updated with AI-powered visual search, enabling users to find clips by describing content. It has also introduced caption translations in 17 languages and enhanced metadata search. After Effects has been updated to support HDR monitoring and improved caching for smoother playback.

2025.01.24
theverge.com2 min readTLDR Design

ELON'S OFFICIAL DOGE LOGO IS STALE MEME BRANDING AT ITS WORST

The Department of Government Efficiency (DOGE) logo was briefly updated before being removed. The logo's design is a meme branding concept, similar to Elon Musk's Dogecoin cryptocurrency. It has sparked controversy due to its unoriginal creation and potential legal implications.

2025.01.24
creativebloq.com4 min readTLDR Design

GRACE YEE, SENIOR DIRECTOR OF ETHICAL INNOVATION (AI ETHICS AND ACCESSIBILITY) AT ADOBE – INTERVIEW SERIES

Adobe's Senior Director of Ethical Innovation, Grace Yee, leads AI ethics and accessibility initiatives to align Adobe's AI developments with accountability, responsibility, and transparency. Their AI Ethics framework mitigates biases, ensures inclusivity, and evolves with technology. Transparency, ethical data sourcing, and public policy engagement foster user trust and responsible innovation in AI advancements.

2025.01.24
unite.ai5 min readTLDR Design

VISUAL DESIGN IS IMPORTANT, BUT IT'S NOT THE ONLY THING THAT MATTERS

Many organizations prioritize visual design in portfolios, valuing aesthetics for usability and tangible outcomes. However, designers should emphasize problem-solving and business impact instead of relying solely on visuals. Defining clear problems, showcasing outcomes, and highlighting metrics or user feedback demonstrate a designer's value, even when projects lack visual appeal.

2025.01.24
dataanddesign.substack.com7 min readTLDR Design

PINTEREST UNVEILS THE 2025 COLOR PALETTE

Pinterest's 2025 Color Palette introduces a vibrant mix of shades, including Butter Yellow, Cherry Red, and Dill Green, reflecting cultural trends and inspiring innovation across design fields. From branding and graphic design to interior spaces, this curated palette offers endless creative possibilities for designers.

2025.01.24
webdesignerdepot.com2 min readTLDR Design

D8 DEVELOPS NEW BRAND WORLD FOR EDINBURGH GIN

D8 design studio has developed a new brand world for Edinburgh Gin. Inspired by the architecture of its new home in Edinburgh's city center, The Arches, the new identity features 3D-rendered key visuals, showcasing the beauty of the bottles while conveying a sense of magic and occasionality.

2025.01.24
creativeboom.com4 min readTLDR Design

THE USABILITY MYTH: USERS DON'T REALLY KNOW WHAT THEY WANT (AND THAT'S TOTALLY OK!)

Users often struggle to articulate their needs, focusing instead on familiarity and comfort. Designers must go beyond feedback and observe behaviors, test innovative ideas, and balance usability with delight. Great design anticipates user needs, combining empathy with expertise to deliver solutions users may not initially envision but ultimately value and embrace.

2025.01.24
webdesignerdepot.com4 min readTLDR Design

BALENCIAGA'S UGLY GAME CONSOLE LOOKS LIKE A CHEAP CYBERTRUCK-INSPIRED GAME BOY

Balenciaga's retro gaming console, designed as a Lunar New Year gift for Chinese VIPs, resembles a cheap blend of a Game Boy and Cybertruck and only plays the classic Snake. Critics say that it highlights the clash between hype fashion and gaming and departs from Cristóbal Balenciaga's craftsmanship. Its minimalist design and limited functionality fail to impress compared to established gaming consoles.

2025.01.23
creativebloq.com1 min readTLDR Design

SAMSUNG UNPACKED: GOOGLE MAKES CIRCLE TO SEARCH MORE HELPFUL

At Samsung Unpacked 2025, Google announced updates to its Circle to Search feature, which enables users to find information more easily using gestures like circling or tapping. The update also expands AI Overviews to provide instant insights on places, objects, and images without needing extra text. Users can now interact directly with numbers, emails, and URLs on their screens through action chips. The feature is rolling out to all Android devices.

2025.01.23
techcrunch.com1 min readTLDR Design

PLEX STARTS TESTING ITS BIG REDESIGN ON APPLE TV

Plex has begun testing its redesigned app experience on Apple TV. The update focuses on live TV and on-demand rentals, allowing users to customize their navigation. It introduces a social element inspired by platforms like Letterboxd, enabling public user reviews and comments. Plex Plus customers have gained access to HEVC hardware encoding with full HDR metadata support for improved video quality and efficient bandwidth use.

2025.01.23
theverge.com1 min readTLDR Design

TOOLS AS WAYS OF BEING

There's an interesting opportunity for hybrid tools that enhance user creativity, collaboration, and empathy. Such tools improve outcomes and foster understanding of others' disciplines, shaping shared ways of being. Communities around tools reflect their impact, highlighting the need for thoughtful, diverse tool design.

2025.01.23
blog.jim-nielsen.com1 min readTLDR Design

SHAPING MINDS: HOW FIRST IMPRESSIONS DRIVE AI ADOPTION

Technology Acceptance Theory explains how perceived usefulness, ease of use, and social factors impact user adoption. AI tools like Khanmigo show how empathetic, intuitive designs foster trust. Understanding user psychology and creating positive first interactions are key to bridging the gap between skepticism and acceptance.

2025.01.23
uxdesign.cc11 min readTLDR Design

THE ICONIC VISUAL DESIGN OF SQUID GAME: LESSONS FOR WEB DESIGNERS

"Squid Game" demonstrates the power of purposeful design through bold colors, minimalism, and geometry to evoke emotion and enhance storytelling. Web designers can draw inspiration from its strategic use of contrast, visual tension, and mystery to create impactful, memorable user experiences. Embracing these lessons requires courage and a focus on intentional design choices.

2025.01.23
webdesignerdepot.com4 min readTLDR Design

UNLIMITED FREE AI IMAGE GENERATOR

Create stunning images with Raphael, the world's first completely free and unlimited AI Image Generator powered by FLUX.1-Dev model.

2025.01.23
links.tldrnewsletter.comToolTLDR Design

MAJOR CHARITIES CREATING BOLD NEW BRANDS AS DONOR NUMBERS FALL

Leading UK charities like Parkinson's UK, Scope, and the Trussell Trust are rebranding to modernize, boost engagement, and stay competitive. Their new identities aim to reflect evolving missions, resonate with audiences, and strengthen their impact amid shifting donor attitudes.

2025.01.23
designweek.co.uk5 min readTLDR Design

TRUMP'S PATRIOTIC NEW WHITE HOUSE LOGO IS PAINFULLY UNSUBTLE

Donald Trump's new White House logo for his second term is a bold departure from traditional designs that emphasizes intricate details and overt patriotism. Unlike the minimalism of previous administrations, this design features vibrant American flag accents and a stately appearance, symbolizing authority and reclaiming power. The branding shift reflects a darker, more assertive tone for Trump's leadership, marking a new era centered on patriotism and institutional strength.

2025.01.22
creativebloq.com1 min readTLDR Design

THE SWITCH 2 HAS A NEW TRIGGER FOR DISCONNECTING JOY-CON CONTROLLERS

Nintendo's Switch 2 introduces a new trigger mechanism for disconnecting Joy-Con controllers, demonstrated in a video on its website. While the detachment design is more transparent, the method for keeping the controllers attached, which potentially involves magnets, remains unconfirmed.

2025.01.22
theverge.com1 min readTLDR Design

META IS BUILDING OAKLEY SMART GLASSES FOR ATHLETES

Meta is reportedly developing Oakley-branded smart glasses for athletes based on Oakley's Sphaera design, which features a centrally positioned camera. The move aims to broaden the appeal of smart glasses by leveraging Oakley's popularity among athletic groups like cyclists and runners. Meta is also working on various AI-powered devices, including camera-equipped earbuds, a smartwatch, and premium AR glasses with a display in the right lens.

2025.01.22
techcrunch.com1 min readTLDR Design

JUST GROW UP: WHY DESIGN MATURITY MODELS MIGHT BE HARMING OUR INDUSTRY!

Design maturity models often mislabel strategic design choices as “immature,” overlooking how businesses tailor design to their market needs. Instead of chasing an unrealistic ideal, companies should focus on aligning design with their strategic goals and recognize that different industries and business models require different approaches.

2025.01.22
uxmag.com3 min readTLDR Design

WHAT DOES 'SUCCESS' MEAN FOR CREATIVES IN 2025?

Success in the creative world is often tied to external validation, but true success is internal, driven by personal fulfillment, creative joy, and meaningful work. For many creatives, success includes financial stability, artistic purpose, and a balanced lifestyle. Redefining success means focusing on personal values and the intrinsic joy of creation.

2025.01.22
creativeboom.com6 min readTLDR Design

DURABLE PRODUCTS

Brad Frost emphasizes the value of durable, high-quality products, using his Olukai slippers as an example. He advocates for creating lasting digital products, similar to resilient web design by Jeremy Keith. Frost applies this philosophy throughout his work, including his book Atomic Design, courses, and consulting services, promoting longevity in design systems.

2025.01.22
bradfrost.com2 min readTLDR Design

YOUR EASIEST GO-TO AVATAR TOOL

Humva provides free customized spokesperson videos and thousands of video presenters for social media content, testimonials, product introductions, and more.

2025.01.22
humva.comToolTLDR Design

TURN COMPLEX DATA INTO PRESENTATIONS

Presenton is an AI buddy that turns reports, data, insights, analytics, and all the boring, confusing stuff into simplified, fun, and interactive presentations in just a few clicks.

2025.01.22
presenton.aiToolTLDR Design

NEW YORK CITY FC DEBUTS NEW IDENTITY BY GRETEL

New York City FC has revealed a refreshed identity designed by Gretel that aims to capture the city's eclectic spirit and the club's passion for soccer. The new visual identity features a refined badge, a custom typeface inspired by the New York City subway, and an electric color palette.

2025.01.22
creativeboom.com6 min readTLDR Design

HOW DESIGNERS AND BRANDS ARE MORPHING THE NEXT ERA OF MOTION DESIGN

Our consumption of culture is driven by constant motion across various screens, and motion design reflects this behavior. Once meditative, motion design now defines brand identity through dynamic elements. The rise in motion design demands scalable, efficient solutions that balance creativity and guidelines. Designers and clients navigate this evolving field with mutual respect for creative processes.

2025.01.22
itsnicethat.com7 min readTLDR Design