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Concerns over tariffs and economic uncertainty have weakened outlooks on personal finances, labor markets, and business conditions. The Federal Reserve is expected to keep interest rates steady while monitoring inflation expectations. Analysts warn that declining sentiment could slow consumer spending, with rising savings rates and cautious retailer forecasts signaling a potential downturn.
Most mobile apps struggle to generate revenue, with fewer than 20% making $1K per month within two years. The top 5% of apps now earn 500X more than the rest, widening the revenue gap. Developers increasingly push subscriptions, as most trial sign-ups happen on the first day, and retention rates are low. Apps are expected to introduce more paywalls, upsells, and alternative pricing models to stay afloat.
Signal-based campaigns rely on behavioral and data-driven intent signals to determine when a potential buyer is ready to engage. Setting them up involves structuring a CRM with tiered accounts and enriched contact data, defining account engagement stages to track progress, setting clear rules for sales and marketing handoffs, and implementing workflows to act on signals efficiently. These campaigns improve conversion rates by reaching the right people at the right time, but they require careful execution.
Interactive demos help sales teams qualify leads faster, with companies like Amplitude attributing 30% of their pipeline to them. Time-based trials create urgency, accelerate deal cycles, and increase conversions by letting prospects experience the product firsthand. Self-serve activation reduces churn and improves retention by ensuring new users engage with the product without relying on high-touch onboarding. Tracking product signals enables proactive expansion efforts, improving Net Dollar Retention by identifying upgrade opportunities early. UGC builds trust and drives growth for companies like Salesforce and ServiceNow, which leverage customer contributions to enhance engagement.
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Stephen Pavlovich and Steph Le Prevost from experimentation agency Conversion will present key takeaways from analyzing 20K+ A/B tests and their results. The online webinar takes place on March 19 at 8 AM PT.
Fathom emphasizes speed, Fellow focuses on teams and security, and Fireflies positions itself as an AI-powered search tool. Grain offers video recaps, Granola prioritizes simplicity, and Otter serves as an all-in-one solution. Tactiq provides a browser extension for transcription, while tl;dv uses witty branding and AI-powered call summaries.
Marketing teams often overload their tech stacks, leading to wasted effort. Mid-market companies use an average of 255 apps, many for marketing. To stay effective, companies should focus on high-impact tools, prioritize valuable channels, and streamline processes. Automation adds complexity if it doesn't truly reduce effort.
Work-life messaging increases engagement for simple products like personal care and planners, but backfires for resource-heavy ones like education and travel. Research shows consumers often perceive these messages as reminders of conflicting demands, reducing interest in complex purchases. The findings challenge the common assumption that positioning a product for both work and personal life is always effective.
TikTok is expanding into automotive advertising with two new ad formats. Inventory ads target buyers ready to purchase, while model ads focus on those still considering options. With 37% of adult users shopping for cars and 56% watching reviews, TikTok aims to move consumers from discovery to action. Early results show increased engagement and lower acquisition costs, with Peugeot (a French car brand) reporting a 95% improvement in cost-per-engage session, a 40% decrease in CPA, a 78% increase in CTR, and a 40% boost in engagement.
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If you're looking to reach a highly technical (and notoriously difficult) audience, consider advertising in TLDR. TLDR has helped marketers like Forrest reach over 5 million tech professionals - including marketers, developers, and founders that aren't active on
Newsletters are considered "golden inventory" by advertisers, but they still have issues with scale and data granularity. As ad budgets shift toward high-engagement channels, email marketing remains a priority for 51% of industry decision-makers this year. While direct sponsorships and curated placements are growing, measurement challenges still block bigger investments in the channel.
Apple has redefined co-branding by customizing its logo for each of Major League Soccer's 30 teams, incorporating team colors and elements into the Apple TV logo on uniforms. This approach, part of a 10-year streaming deal with MLS, represents a shift in logo usage, allowing creative variations for promotional purposes. Unlike traditional logo rules, Apple's collaboration showcases a unique merging of identities, signaling partnership rather than just aesthetic alignment.
Focus on offering compelling incentives like discounts or exclusive content and ensure sign-up forms are simple and mobile-friendly. Leverage AI for personalized pop-ups and segmented campaigns and incorporate gamification tactics like spin-to-win offers or referral challenges. Use QR codes for offline engagement and optimize subject lines and email previews with AI for higher open rates. Promote sign-up links across social media and personalize preferences to reduce unsubscribes.
VidIQ earned over 2M YouTube subscribers and 192M views by using its own platform's tools. Its content strategy focuses on searchable tutorials, growth hacks, and avoiding direct product promotion. Led by Rob Wilson, the company optimized thumbnails, capitalized on trends, and refined content to increase engagement metrics. VidIQ balanced trend-driven videos with evergreen content and leveraged YouTube Shorts and the Community Tab.
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FlexClip is an online video maker and editor that creates professional-quality videos. It offers tools like text-to-video and auto-subtitles along with over 6,000 templates for business, social media, and more. FlexClip offers a free plan and paid plans starting at $12 per month.
The Adobe Summit, happening March 18–19, is a free online event where marketers can explore digital trends and innovations. Sessions include topics like AI-powered content supply chains, B2B marketing, and customer journey optimization. To attend, sign in or sign up for an Adobe account for registration.
Reddit is allowing users to block ads from specific advertisers for a year. While this is beneficial for users, it may limit Reddit's ad inventory and potentially affect revenue. Users can block only a limited number of advertisers. The feature is rolling out across iOS, Android, and the web.
“Marketing Innovation” roles are replacing growth hackers, with salaries reaching up to $350K. Companies seek experts who combine AI fluency, technical skills, and creative experimentation. AI fluency involves identifying marketing inefficiencies and automating solutions. Technical orchestration focuses on integrating marketing tools and collaborating with engineering teams. Companies also value a test-and-learn mindset, favoring marketers who experiment with unconventional campaigns and quickly scale strategies.
Trump signed an executive order making English the official language of the US, potentially removing Spanish-language content from government websites. This could hinder Spanish speakers' access to important information on taxes, immigration, and social benefits. Businesses investing in Spanish SEO, bilingual websites, and Spanish-language content can address this gap and attract more Hispanic consumers, particularly in legal, financial, and healthcare sectors.
A guide on how to generate product descriptions at scale with AI.
Skype lost market relevance due to branding confusion, inconsistent messaging, and a failure to differentiate itself.
With the US mandating TikTok's divestment, Oracle has emerged as the top choice for a partnership, mostly due to its past work on TikTok's US data separation project. While Trump claims multiple bids are in play, Oracle's close ties to his administration give it a strategic advantage. The main sticking point is China's refusal to allow the transfer of TikTok's core algorithms as part of the deal.
Commercial audio in the UK is rapidly growing, reaching 76% of adults weekly and generating 627.5 million listening hours per week. Digital audio, particularly podcasts, is a major driver of growth, with podcast ad revenues increasing by 43% over two years, making up 47% of digital audio ad spend. Audio advertising is highly effective, boosting ad awareness by 49%, brand relevance by 24%, and brand trust by 32%, while also increasing purchase consideration by 18%. Digital audio enhances targeting, engagement, and real-time measurement, allowing advertisers to optimize campaigns efficiently. Multi-platform audio strategies, including broadcast and digital formats, maximize reach and ROI, with research suggesting allocating at least 20% of media budgets to audio for better campaign performance.
LinkedIn's Thought Leader Ads are native posts with ad spend behind them, making them blend seamlessly into users' feeds. The best-performing ads feel organic, use images, and subtly mention the product without making it the focus. To maximize success, advertisers should use hyper-targeting, exclude irrelevant audiences, and set a low cost cap (often $1). Videos tend to underperform, while posts with strong headlines like “How X Did Y” drive higher engagement.
Imprint overhauled its onboarding to reduce drop-offs after the paywall, replacing the default home screen with a personalized learning journey. Users get custom course recommendations, motivational nudges, and interactive tutorials to familiarize themselves with the app. Gamification elements like XP rewards, daily streaks, and an "Aha" moment strategy encourage users to complete two lessons on their first day, which boosts retention.
This worksheet helps you document your audience's questions, pain points, and content consumption habits. It provides frameworks for creating content around problems, how-to guides, and trends. The process is organized into 4 steps to guide you from research to content planning.
Google is expanding how it creates Responsive Search Ads, allowing AI to omit elements, mix formats, and reuse headlines as secondary sitelinks. This update increases visibility for ad assets but also shifts control, requiring advertisers to refine their RSA final URLs to avoid misdirected traffic. With Google removing restrictions on duplicate sitelink URLs, advertisers must closely monitor ad variations in the combinations report.
Unilever's new CEO, Fernando Fernandez, is shifting the company's marketing strategy to prioritize social-first advertising, increasing social media spend from 30% to 50% and expanding influencer partnerships by 20x. The company will focus marketing efforts on India and Latin America, aiming for hyper-local influencer reach. Industry analysts note that while this is a major shift, other large companies are unlikely to follow at the same scale immediately. Potential risks include influencer marketing's challenges with attribution, loss of brand control, and consumer fatigue. Despite these concerns, the move signals Unilever's belief that social commerce, particularly on platforms like TikTok, will be key to future growth.
Despite regulatory uncertainty, TikTok continues to grow faster than Meta and is becoming a major digital ads platform. However, its limited presence on TV reduces the appeal to some buyers who prioritize the channel. Meanwhile, TV networks are struggling to integrate real-time shopping in a way that engages viewers, something that TikTok Shop excels at. The conundrum lies in whether TikTok must adapt to TV's format to unlock ad dollars, or if TV networks should integrate TikTok-like commerce features to avoid losing younger audiences.
B2B GTM has shifted beyond marketing generating pipeline and sales closing it. Now, marketing, sales, product, and ops all contribute. The MQL model is outdated, leading to wasted spend and poor targeting. A better approach is account-based, focusing on high-fit ICP accounts and tracking their journey with unified metrics. Companies should map ICP accounts across key buying stages to measure progress. Marketing can lead all pipeline efforts, including SDRs and AI-driven outreach.
Tower 28 broke through the typical beauty content by launching an original sketch comedy series on social.
A study found that some AI search models like Grok 3 fail up to 94% of the time.
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Project management is rarely easy. But with siloed teams struggling to communicate and sprawling tool suites stifling creativity, you're probably working a lot harder than you need to — for results that don't reflect your true capabilities.
Uber's advertiser count jumped 35% in late 2024, driven by the growing demand for rideshare ad inventory. T-Mobile's acquisition of Vistar Media and partnership with Uber also helped expand in-car ad reach, while Lyft continues to integrate programmatic ad solutions to attract CPG brands. With geofencing, app-based video ads, and increasing adoption across industries, rideshare advertising is becoming a major part of the digital out-of-home landscape.
Best Buy is launching creator storefronts this spring, allowing influencers to recommend and sell products directly through its website. This move taps into the growing creator economy, but it raises questions about the role of Best Buy's blue-shirted associates, who have long been the company's trusted tech experts. Other retailers, like Walmart and Dick's Sporting Goods, are turning employees into influencers, presenting an alternative approach to blending expertise with content creation. If Best Buy follows suit, it could not only generate affiliate revenue, but also position its employees as tech creators.
Spotify paid a record $10 billion in 2024, bringing total lifetime royalties to nearly $60B and fueling a more than 2X increase in global recorded music revenue since 2014. Independent artists and labels earned over $5 billion, but rising competition means fewer artists break through despite more opportunities. Music is more global than ever, with artists generating $1M+ in royalties recording in 17 languages, while those earning $100K+ recorded in over 50 languages. Nearly 1,500 artists made over $1M without a chart-topping hit, showing that success now relies more on dedicated fan bases than mainstream visibility.
Early-stage growth teams often fail by spreading too thin across multiple acquisition channels instead of prioritizing the one best suited to their product. A proven framework categorizes products into three main distribution advantages: products that encourage organic sharing, those that drive social virality, and those that meet existing demand. By identifying the strongest match and focusing efforts on scaling that channel, companies can achieve fast and cost-effective growth without the complexity of operating in multiple channels.
Keep LinkedIn videos under 1 minute, as short videos dominate the feed. Start with attention-grabbing hooks like bold points of view or stories, and use text overlays within the first few seconds to stop the scroll. Shoot vertically for mobile-friendly viewing and include captions. Share personal, relatable stories and concise professional lessons, focusing on educational content. Avoid overloading videos with hashtags, keep production simple with smartphone videos, and focus on engaging content rather than a CTA.
Many fall into the trap of just rewriting emails when optimizing email automations — instead, start by auditing performance to identify what is and isn't working. Begin by mapping the automation flow, documenting cadence, triggers, segmentation, lead scoring, and potential "black holes" where leads get lost. Analyze key email metrics such as open rate, click-through rate, conversion rate, unsubscribe rate, and revenue attribution to determine which emails perform well and which underperform. Mark strong performers with green circles, weak areas with red, and potential optimization opportunities with yellow. Then, assess sending practices for compliance and deliverability. Finally, present your findings in a report to your team before making content changes.
When creating AI-generated images, avoid over-refining prompts. Use conversational phrasing with intentional gaps, such as "a blurry photo of a man mid-laugh", and describe flawed conditions like "over-processed smartphone photo from 2012". Break centered compositions by requesting off-balance framing, cropped subjects, or motion cut-offs to mimic real-world snapshots. Introduce movement by specifying dynamic elements like windblown hair or mid-gesture blurring. Finally, simulate imperfections by referencing low-quality cameras, compressed images, or overexposed lighting to create a more lived-in aesthetic.