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Instagram's Edits is a new app designed to simplify short-form video creation. Features include a high-quality camera, precise editing tools, trending audio inspiration, and performance insights. Built with creator feedback, Edits will soon add keyframes, AI tools, collaboration features, and expanded creative options. It's free and available globally.
This webinar on May 1 will look at 18 months of real marketing experiments. The hosts will be unpacking what worked, what flopped, and why, across paid, creative, and OOH channels. It's designed to help you run better experiments in your own marketing.
Declining engagement is often caused by content that fails to spark reaction rather than algorithm shifts in the platform. Many brands still focus on visibility instead of interaction, missing the fact that real engagement happens in comments, DMs, and group chats instead of the feed. The most valuable signals are relationship-based, not reach-based, and brands ignoring these interactions are missing the most insightful audience feedback.
While content marketing is valued, there's a disconnect between content teams and the broader org. Most GTM teammates want to be involved in content creation, but only half have had a good experience doing so. Content marketers feel their work is undervalued, especially when it comes to long-term impact like brand awareness. Both sides agree that content is a key revenue driver. Higher quality, audience-first content and stronger collaboration across teams is needed to truly close the gap.
AI is increasingly being used for emotional and personal support, with therapy, life organization, and finding purpose ranking as the top three use cases.
A timeline of the evolution of B2B GTM in the last 15 years.
Write viral LinkedIn posts by focusing on a story, presenting a lesson, providing actionable advice, and finishing with a question.
After years of signaling the end of third-party cookies, Google announced it will retain the tracking technology in Chrome, abandoning a promised opt-out prompt. The decision was influenced by concerns from regulators that cookie deprecation could entrench Google's dominance through its Privacy Sandbox. Although Google will continue to enhance privacy-focused APIs and explore anonymization features, marketers can expect continued reliance on legacy tracking infrastructure for the foreseeable future.
A recent survey found that over two-thirds of consumers are willing to pay an average of 25% more for their favorite brands. Loyalty is not driven by price alone, but by consistent product quality, personal and rewarding experiences, and long-term brand familiarity. US consumers are especially brand-attached, with most naming at least one brand they remain loyal to and many expressing a willingness to pay premium prices even in the face of economic uncertainty.
A/B test accuracy heavily depends on ensuring users actually see the variation being tested. Many testers make the mistake of including users in results who never saw the changed element, especially if it appears below the fold or in navigation. The solution is to track element visibility, such as requiring 50% visibility for at least 2 seconds, using custom JavaScript or advanced testing tools. Re-running past tests with visibility triggers can reveal winning variations that previously showed flat results.
This article identifies 9 practices for maintaining brand voice consistency, from initial definition to long-term execution. Strategies include equipping teams with training and content guidelines, auditing across platforms, evolving voice based on feedback, and amplifying authenticity through user-generated content. The central message is that consistent, values-aligned communication when reinforced across teams and touchpoints can build the emotional and operational foundation for long-term brand loyalty.
Pinterest Academy has launched four new learning paths—Drive Shopping, Reach Customers, Power Performance, and Measure Success—which are all free and available online. It also added quick how-to videos, each under five minutes, covering the full campaign life cycle.
Mirage Edit turns a simple text prompt into a fully edited talking video using virtual actors. It combines A-roll narration, generated B-roll, and professional editing into one seamless process. Users describe their idea and preferred style, and Mirage creates polished, short-form video content.
Netlify's “Deploy to Netlify” button turned GitHub into a viral growth channel by letting users instantly deploy code from a repository with one click, removing friction and making it the default deployment tool. Each button in a GitHub project acted as both onboarding and free marketing, reaching GitHub's 100M+ user base and contributing to 25% of Netlify's traffic. This created a self-replicating loop where users who deployed a site often added the button to their own projects, fueling continuous organic growth. As a result, Netlify grew to over 5 million developers and now sees 10,000 new sites deployed daily.
Great content starts with strong internal collaboration, yet only half of non-content marketers report a good experience contributing. Meanwhile, 95% believe their input would make content more effective. Bridging that gap starts with building relationships through thoughtful conversations that uncover team priorities. Look for shared problems to guide content ideas that meet multiple needs. Make contributing easy with clear asks and project management. A documented strategy and defined approval process help avoid confusion and build a repeatable system that will earn internal support.
Research shows that darker packaging increases perceived effectiveness, leading to sales lifts of up to 30% in DTC categories like personal care.
Plan for one hero post, one repurposed post, and one low-effort post per week.
A breakdown of automated email series that covers onboarding, re-engaging stale leads, and winning back lost customers.
Netflix is expanding into video podcasts as it diversifies beyond TV and film. Co-CEO Ted Sarandos noted that video podcasts could soon appear on the platform as the lines between talk shows and podcasts blur. With YouTube leading podcast viewing, Netflix plans to attract creators by offering a premium monetization model and helping them reach a larger audience.
Google's ad tech monopoly has been ruled anticompetitive. This prompts potential changes that could benefit publishers, SSPs, and advertisers. Remedies might involve separating Google's ad server and SSP, increasing auction transparency, and fostering competition. While publishers could face higher costs or loss of free tools, the disruption could lead to better control and monetization. However, changes will take time, as appeals are likely. The industry's future hinges on regulatory follow-through to ensure fairness and transparency in ad tech.
In lifelike, multi-tasking environments, distracted consumers actually recalled pop-up ads better. This contradicts the traditional Dual-Task Interference theory. Ad recall was 11.4% higher when all content appeared on a single screen and 29.9% higher when ads were thematically aligned with the main content. Timing also mattered - ads placed during less engaging moments saw a 12.9-16.2% boost in recall. Repeated exposure further increased effectiveness, suggesting that automaticity enables ads to benefit from distraction rather than suffer from it.
Precision influencer campaigns are 6X more efficient at reaching target consumers. Brands should identify emotionally connected consumer “tribes,” use social listening to tailor messaging, and prioritize influencer credibility over follower count. With 40% of skincare purchases influenced by social media, emotionally driven sectors see the biggest returns. Winning brands pair local execution with central support, structured training, and clear KPIs to scale growth.
Gamma creates presentations, websites, documents, and social media content without design expertise. By inputting a prompt, pasting text, or uploading files, users can generate brand-aligned content using over 20 AI models. Features include smart layouts, real-time collaboration, and export options to formats such as PPT, PDF, and Google Slides.
Instagram is using AI to identify underage users who lied about their birth date and move them into teen accounts with stricter safety features. It recently restricted live streaming for users under 16 and now requires parental consent to turn off filters that blur nude images in DMs. At least 54M teens are enrolled in teen accounts, and most users aged 13-15 keep that setting. Meta faces lawsuits, including from California, for allegedly failing to protect minors on its platforms.
This article reframes GTM success as a function of belief systems rather than checklists. It shares 15 beliefs that drive effective execution, advocating for clarity, specificity, and internal alignment. By rejecting hustle culture, embracing first principles, and shifting from reactive to resilient leadership, teams foster boldness, ownership, and simplicity. This reduces friction, strengthens cultural cohesion, and drives measurable progress aligned with business strategy.
AI success in marketing relies on a shift in mindset, not just technology. Marketers must move from traditional "linear" organizations to "hyperadaptive" ones, where decision-making is fast, collaborative, and driven by real-time insights. Instead of just optimizing existing processes, AI should be used to reinvent them.
A list of insights from analyzing SaaS onboarding emails, covering timing, subject lines, and content structure.
Sensationalism in branding, where companies aim for short-term emotional highs, often results in backlash.
SEO has long been synonymous with Google, but the rise of AI-powered platforms and search interfaces is shifting that reality. New entry points like voice assistants, smart glasses, visual search, and connected cars are fragmenting how consumers find information, requiring businesses to rethink discoverability beyond Google's algorithm. In this context, SEO becomes a cross-functional strategy to unify content, data, and structure across channels, turning fragmented search into a growth opportunity instead of an operational burden.
Domino's offered free pizza for life to anyone who tattooed its logo, expecting only a few responses. Over 350 people participated within five days, prompting an early shutdown. The stunt reflects a "$0 with a Twist" strategy, where brands give something away in exchange for a strange but achievable challenge. Similar tactics by Krispy Kreme, Vitaminwater, and HBO have driven viral buzz and high engagement. These campaigns succeed because people value rewards they earn and enjoy sharing unique experiences, which fuels free publicity.
This campaign system shows how to build an audience, generate signals for sales actions, and run coordinated plays. It connects content, outbound, and sales into one repeatable engine. It's built with a clear objective, aligned messaging, and shared execution. It's not about making slides, it's about making progress. If your marketing plan isn't tied to sales and lacks coordination, it will fall flat.
ChatGPT's new “Memory with Search” feature uses user-specific data from past chats to refine web search queries. The feature rewrites prompts using past conversation data, such as turning “restaurants near me” into “vegan restaurants in San Francisco”. The feature, which gives OpenAI an edge over rival AI platforms, is rolling out gradually and can be disabled via settings.
HARO is relaunching on April 22 as an email-based service under new leadership from Brett Farmiloe, CEO of Featured.com. It will differentiate itself from other digital PR tools through brand recognition and its role in directly connecting journalists with real experts via email. The platform will implement strict verification tools like AI text detection, LinkedIn validation, and community reporting to combat spam, fake personas, and AI-generated content. Anyone found misusing the platform will face a lifetime ban. HARO, though primarily US-based, has a strong presence in the UK and Australia and plans to maintain a global reach.
Developer marketing is evolving as AI and low-code tools expand the definition of "developer." Success still relies on an intuitive product experience, fast onboarding, and continuous improvements. Developers prefer hands-on trials, technical documentation, and real code over traditional marketing, making Product-Led Growth the top strategy. Loyalty comes from power users, community engagement, and charismatic, socially active CEOs like Sam Altman. Humor and personalized touches also build long-term advocacy.
A skincare brand reporting 600% ROAS may still be unprofitable if its best-selling product only has a 10% margin, once costs like shipping, returns, and marketing are factored in. ROAS favors short-term tactics like branded search and retargeting, which often capture conversions that would have happened anyway. The article proposes profit per impression (PPI) for top-of-funnel measurement, customer lifetime value (CLV) to optimize for high-retention users, and incrementality testing to isolate true ad-driven lift.
Nearly 60% of UK teachers say social media harms student behavior, with influencers like Andrew Tate linked to rising misogyny and sexism in schools. Some teachers report boys refusing to interact with female staff or praising Tate's views in class assignments. A separate BBC survey found over one-third of secondary teachers saw misogynistic behavior in the past week, and 40% felt unprepared to address it. Experts warn that widespread access to pornography is amplifying these issues by reinforcing power imbalances boys see echoed in online content.
NBC has greenlighted “On Brand with Jimmy Fallon”, where he will launch a marketing agency and recruit creatives.
A cheat sheet to validate what your metrics really mean.
A federal judge has ruled that Google illegally monopolized parts of its ad tech business, specifically in publisher tools used for selling ads. Although the court dismissed allegations related to Google's advertiser-focused tools, the ruling highlighted anti-competitive conduct affecting publishers and consumers. This decision follows Google's prior monopoly violation in the search market.
Influential creators now drive far more impact than brand-owned channels. They generate up to 321X more engagements and 42X greater reach. Nike, Adidas, and Gymshark lead in Ripple Impact through strong creator partnerships and viral storytelling. Brands like Nike, Adidas, and Gymshark lead in Ripple Impact by tapping into creator credibility, resonance, and parasocial relationships. As consumer preferences change, community-driven storytelling will be key to defending market share. Success today depends not just on scale, but on whether brand values align and resonate across the social web.
Rivian targets affluent, eco-conscious outdoor enthusiasts with vehicles like the R1T, R1S, and its Amazon EDV. It positions itself as a premium yet rugged EV brand, using experience centers, nature-focused partnerships, and direct-to-consumer sales to build loyalty. Key partnerships include a $700 million investment from Amazon for 100,000 vans and battery support from Samsung SDI. Marketing tactics like Tesla trade-ins, Hollywood product placements, and SXSW activations help it quietly grow its presence while staying true to its brand mission.
brightwheel uses educational content to drive over 100,000 monthly organic visits through a 600+ page blog focused on early childhood education. It targets both decision-makers and daily users by organizing content into categories that reflect their needs, like curriculum and financial health. Listicles, which appeal to busy educators with quick, practical ideas, make up 6 of its 10 top-performing posts. The blog also captures high-quality leads through gated downloads, collecting detailed info like enrollment size and program longevity. A 2023 switch from a subdomain to a subfolder helped quadruple organic traffic by consolidating domain authority and improving SEO performance.
Marketers should design data-informed, tiered sunset policies instead of removing unengaged contacts indiscriminately. Relying on inflated open rates, especially post-iOS 15, leads to retaining ghost contacts, so engagement signals like clicks, site visits, and purchase behavior should guide list management. A tiered approach tailors re-engagement flows and suppression timelines based on customer behavior and value. Automation should be reviewed quarterly to align with promotions, seasonality, and content relevance, preserving long-term customer relationships.
Meta's click-to-message ads offer brands a way to build immediate, personal connections. Brands should use friendly greetings, link all messaging accounts, and select the right engagement objective. Meta also recommends testing formats and using conversational copy. Advanced tips include building lookalike audiences, syncing product catalogs, and optimizing for leads or purchases. As more conversations move to DMs, these ads offer a direct way to drive engagement and sales.
Brand turnarounds usually take about five years or more, with companies like Abercrombie and Coach taking up to eight years to regain momentum. Abercrombie's revitalization began in 2016 and by 2023, it became the top-performing stock in the S&P, surpassing NVIDIA. Crocs executed a faster five-year turnaround by leaning into individuality and unique collaborations. The process typically follows three phases: laying the groundwork with a clear strategy and customer insight, building momentum through consistent marketing and product updates, and breaking through with strong consumer perception and innovation. Effective brand revitalizations rely on focused positioning, company-wide alignment, and sustained execution—not quick fixes.
Employees recall only half of information presented using corporate jargon, compared to an 80% retention when clear language is used. This translates directly into millions of dollars of lost productivity annually. Despite marketing executives widely recognizing jargon as problematic, its usage continues to expand, particularly due to the increased reliance on AI-driven communications.
AB InBev introduced "Abandoned Nights," an innovative retargeting campaign that uses generative AI to craft personalized videos depicting alternate realities based on consumers' abandoned carts, through its e-commerce platform TaDa. Developed by R/GA, the approach merges user data with AI-generated visuals and narration, resulting in unique storytelling experiences delivered via email and messaging apps.
Revolve faces a proposed class action lawsuit for allegedly paying influencers without proper FTC disclosures, misleading consumers into believing endorsements were authentic.
Examples of ads that use the announcement, before-and-after, and comparison angles.