PRICE WAR INTENSIFIES AS AMAZON REPORTEDLY TARGETS CHINESE SELLERS OFFERING CHEAP GOODS ON TEMU
Amazon has reportedly instructed some of its Chinese cross-border merchants to stop listing lower-priced products on Temu. Temu has seen rapid growth in its market share in the US - it was the most downloaded free app in the country in 2024. The site's aggressive pricing strategy has forced Amazon to take action. Amazon has responded to the rumors by stating that sellers have the freedom to determine their own sales strategies and can set prices for their products on Amazon and other sales channels.