HOW DESIGN DROVE $10M IN PREORDERS FOR RABBIT R1 AI HARDWARE
The Rabbit R1 is a bright orange walkie-talkie for AI. It features one big button that users push to talk, a chunky scroll wheel to browse the screen, and a rotating camera with its own privacy door. At $199, the device can be programmed to control apps and websites. This article tells the story of how Rabbit and Teenage Engineering collaborated to create what may be the most successful AI hardware launch to date.