META LETS AMAZON SHOPPERS BUY PRODUCTS ON FACEBOOK AND INSTAGRAM WITHOUT LEAVING THE APPS
Meta has added a new feature that allows users to link their Facebook and Instagram accounts to Amazon and buy goods by clicking on promotions in their feeds. Users will be able to buy from Amazon's Facebook and Instagram ads without leaving the app. It is unknown how revenue sharing will work and how merchants will choose where their ads will run. Meta has invested heavily in artificial intelligence as a key technology to help retailers serve targeted promotions.