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THE BEHAVIORAL SIGNALS YOU TRUST STOPPED MEANING WHAT YOU THINK
Your dashboard says this was a good year: error clicks down, post-error exits down. But in the same sessions, rage clicks rose 77% and suspicious activity rose roughly 10x. Fullstory's 2026 Digital Benchmark Report [5]tracked 18.7 billion sessions across 2,600+ companies to find out which metrics actually mean what teams think they mean. * See how your own numbers stack up against 11 industry benchmarks * Find out if your metrics are actually improving, or just look like they are