TLDR PRODUCT MANAGEMENT 2025-12-19

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STATE OF CONSUMER AI 2025

Consumer AI is growing fast, but usage is consolidating around a few winners. The biggest opportunities now lie with startups building focused, opinionated experiences rather than general assistants.

THE BEST GROWTH TACTICS OF 2025

In 2025, growth winners doubled down on fundamentals. AI helped teams execute better, but outbound, partnerships, and community still drove the biggest gains.

CONFIDENCE ENGINEERING: WHY YOUR ONBOARDING IS PROBABLY TOO SHORT

Great onboarding engineers confidence, not minimal friction. The right length depends on the stakes and how much clarity users need to feel ready to say yes.

THE ART OF VIBE DESIGN

AI removes technical barriers to building. Taste, judgment, and clear vision are now the real differentiators.

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HOW NOTION PUT AN AI ENGINEER ON THE SALES FLOOR TO DISCOVER WHAT ACTUALLY NEEDED BUILDING

Notion learned that internal AI tools work only when they are grounded in real workflows. By embedding an AI engineer in sales, they built tools that cut busywork and improved account prioritization using product signals, constrained research, and human-in-the-loop messaging.

THE 13 TACTICS BEHIND LOVABLE'S INSANE GROWTH TO $200M ARR

Lovable reached $200M ARR by pairing instant product value with aggressive channel stacking. End-to-end workflows plus founder-led distribution turned growth into a compounding loop.

PRINCIPLES OF AI PRODUCT DESIGN: KEEP THE USER IN THE DRIVER'S SEAT

AI changes product tactics, not design fundamentals. The best AI products keep users in control, preserve their voice, and avoid automated slop.

ON THE IMMORTALITY OF MICROSOFT WORD

Microsoft Word is not replaceable in legal work. It is a protocol, and legal tech succeeds only when it builds around that reality rather than trying to overthrow it.

Finally, test automation that works.

WHY ‘THANK YOU' MIGHT BE THE BEST METRIC IN AI PRODUCTS

In AI products, usage does not equal value.

STATISTICAL FATALISM

Many statistical models assume actions don't change the future.