TLDR PRODUCT MANAGEMENT 2025-05-23

Download the free guide here

NOW YOU'RE THINKING WITH PORTALS

AI manifestos from CEOs highlight a core issue: most teams are still using AI incrementally instead of reimagining what's possible. The real opportunity lies in building AI-native solutions that replace outdated workflows entirely and unlock step-change innovation.

WTF IS VIBE MARKETING, AND WHY IS IT THE FUTURE OF BRAND BUILDING?

Vibe marketing shifts focus from demographics to emotional resonance, helping brands connect through shared feelings and identity rather than data points. By combining human intuition with AI execution, challenger brands can create rapid, emotionally rich experiences that drive deeper engagement, loyalty, and growth.

BUY BACK TIME TO GROW

Balancing growth with product readiness, a capability checklist, and a maturity model helps teams identify gaps, align improvements with go-to-market needs, and support expansion without compromising stability. These tools create shared visibility to pursue bold goals with confidence.

HOW AN AI-POWERED “USER ONBOARDING AGENT” MORE THAN DOUBLED OUR ACTIVATION RATE

Frustrated by stagnant activation, one team replaced traditional onboarding with an AI-powered guide that felt personal and scaled effortlessly. The result was a 2x lift in activation and smoother adoption across entire teams.

FIVE PRINCIPLES FOR SUCCESSFULLY MANAGING MANAGERS

Effective “skip leads” are vital for scaling teams, resolving manager challenges, and driving performance. By recognizing the unique role, avoiding undermining or covering, and delegating based on task-relevant maturity, leaders can manage managers with clarity and impact.

ANDRES GLUSMAN: WHY YOUR A/B TESTS ARE LYING (AND HOW TO FIX THEM) (49 MINUTE PODCAST)

A/B testing often yields low success rates, so focusing on learning, return on investment, and data-driven decisions is key. Effectively using insights from past experiments is also crucial for successful optimization.

MODERN MEDITATIONS: DWARKESH PATEL

Dwarkesh Patel explains his shift from computer science to media and how Carl Shulman shaped his views on AI and the economy. He champions bold historical practices, values markets even in an AI-driven future, and sees major potential in using current AI tools across traditional industries.

HOW TO FRAME YOUR IDEAS SO THEY ARE HEARD

Even great ideas can fail without the right framing - the way you present a proposal matters as much as its content. To gain buy-in, focus on how your idea solves your stakeholders' problems and frame alternative solutions as better paths forward, not criticisms of existing ones.

WHY TECHNICAL PMS STRUGGLE WITH VISION PRESENTATIONS

Technical PMs often lose impact by focusing on how things work instead of why they matter.

CONTEXT OVER COMMANDS

Relaying orders without context kills belief and slows teams.