TLDR Product

TLDR PRODUCT MANAGEMENT 2024-02-13

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02OPINIONS & TUTORIALS

ACCIDENTALLY NARROWING YOUR MARKET

There is a potential downside of over-relying on feedback from power users - it may inadvertently narrow the market. This article contains strategies to maintain a balanced approach to product development.

runthebusiness.substack.com2 min read

THE INSIDER’S GUIDE TO ACHIEVING PRODUCT MARKET FIT

Jessica Ko, co-founder and CEO of Playbook, emphasizes the importance of solid product fundamentals over temporary growth hacks and the critical role of foundational product elements versus features in this post. Her journey through startups, including Opendoor and Playbook, illustrates the nuanced challenges of PMF, the significance of focusing on core product value, and the long-term dedication required for success in the tech industry.

jessicako.notion.site10 min read

WHAT IS PRODUCT DISCOVERY?

Product discovery is crucial for managing the inherent risks in product development. It involves focusing on validating ideas against value, usability, viability, feasibility, and ethics before implementation. This process requires the entire team to ensure a shared understanding and to explore both problem and solution spaces through continuous activities and experiments.

twitter.com5 min read

03RESOURCES & TOOLS

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"CAPTIVATE + ACTIVATE": A NEW PLAYBOOK FOR COMMERCE MEDIA NETWORKS

Uber's introduction of seat-back advertising, leveraging the "Captivate + Activate" strategy with product samples, represents a potential shift in enhancing customer experience through commerce media networks (CMNs). This approach, focusing on a value exchange via product trials, aims to transform passive ad exposure into engaging brand experiences, suggesting a strategic pivot for PMs towards creating more consumer-friendly advertising in captive contexts.

mediaadsandcommerce.substack.com5 min read

HOW TO DRIVE SUCCESSFUL PRODUCT REVIEWS

This article outlines a framework for successful product roadmap reviews, focusing on strategy, storytelling, outcomes, prioritization, ownership, and validation to guide product teams towards effective execution and alignment.

productcoalition.com10 min read

04MISCELLANEOUS

THE BIGGEST OPPORTUNITY: PART 2

This piece discusses the characteristics of skilled pragmatists in the workplace. It offers strategies for managers to elicit specific behaviors from their teams and emphasizes the importance of understanding individual motivations and biases to effectively address performance issues in an organization.

cutlefish.substack.com4 min read