TLDR MARKETING 2026-07-13

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IN AN ERA OF ‘BADDIES,' COMPANIES ARE RACING TO KEEP UP WITH THE INFLUENCER ECONOMY

Brands are shifting toward influencer-style marketing built around real customers and employees instead of traditional creators. Companies like ResMed are hosting events, running “baddie” community pages, and encouraging everyday users to create content that feels organic. The strategy reflects declining trust in traditional ads and stronger influence from peer-like content, with 40% of Gen Z favoring influencer recommendations. These efforts can drive engagement and normalize niche products, but they're still highly orchestrated and don't always work.

THE TECH BRO-IFICATION OF MARKETING

Marketing is getting a tech makeover with titles like “narrative engineer” to make the same work sound higher status. Around 70% of marketers are women, and as fields skew female, pay and status tend to drop, so companies borrow engineering language to boost credibility and shift who it attracts. AI is pushing tech to recognize storytelling and taste, but instead of calling it marketing, they relabel it. This keeps the idea that work only feels important when it sounds technical.

WHAT AL PACINO CAN TEACH YOU ABOUT COPY

Strong persuasion follows a clear pattern. Start quietly to pull attention instead of pushing for it. Build trust with honest admissions that make claims more credible. Anchor everything to one core idea and make it concrete with specific details people can picture. Frame the decision as a clear choice where doing nothing has a cost. Then let the audience reach the conclusion themselves, which increases buy-in.

HOW ATLAN TURNED 52 PAGES INTO A 35% SHARE OF AI CITATIONS

Atlan won a 35% share of AI vendor citations by building 52 high-quality pages that answer complete buyer questions instead of chasing individual keywords. It focused on comparison pages, buyer guides, and decision content that include expert authors, fresh updates, cited research, proprietary data, case studies, and balanced product assessments that AI models can trust. The same pages also perform well in search because 71% of its 3,886 ranking US keywords trigger AI Overviews, which lets one page earn both search traffic and AI citations. Strong content quality matters more than publishing volume because well-structured pages can earn AI citations even when organic rankings are not at the top of search results.

BUILDING AN AI-NATIVE EMAIL MARKETING SYSTEM

Running email inside Claude replaces fragmented workflows with a single system that connects your ESP via API, analyzes performance, generates campaigns, and improves over time. The setup uses Claude with API connectors, claude.md for brand context, custom email skills, scheduled audits, and Claude Design for templates. Data flows into live dashboards built with Claude Code widgets, while competitor emails are tracked via Gmail connectors and ReallyGoodEmails scraping. All tests and learnings are stored in a shared GitHub repo, creating a continuous loop where campaigns and iterations compound automatically.

CHATGPT SEARCH & FAN-OUTS CAPTURE (CHROME EXTENSION)

ChatGPT Search & Fan-Outs Capture helps you see exactly what searches ChatGPT performs behind the 4scenes to generate responses. It's an advanced Chrome Extension designed to capture, analyze, and export SearchGPT conversations. It differentiates between Search (traditional queries), Shopping (shorter queries using SearchApi.io to scrape Google Shopping), and Images fan-outs.

WHY FRONTLOADING YOUR AD SPEND USUALLY BACKFIRES

YOUR AI CHATBOT JUST MADE MY CHEESEBURGER ORDER WORSE

Context switching is becoming one of the biggest drivers of bad AI-driven customer experience. An airport restaurant's QR ordering system asked a customer to switch WiFi networks, create an account, and check topping boxes before a frustrated server stepped in and took the order in under a minute. People still prefer human support to AI overall, though that gap narrows in lower-risk categories like retail and travel where AI already outperforms. The fix isn't more automation, it's building AI that's judged by the same speed and ease standard as the human it replaces.

DISNEY+ IS CONSIDERING A FREE STREAMING TIER

Free streaming made up 18.7% of US TV watch time in April.

THE DEVIL WEARS PRADA 2 MARKETING BREAKDOWN

The campaign treated the movie like a living fashion event instead of a film release.

SCANNABLE PRODUCT TAGS VS. NONE

Adding clickable product tags beat standard product cards by making Klaviyo's multi-product offering clearer and faster to scan.