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Tubular Labs' report shows a 39% increase in videos longer than 30 seconds on YouTube and a rise in TikTok clips between 1 and 2 minutes. TikTok's “Business and Finance” content is growing, with popular topics including financial tips and Latino business success. Instagram engagement is up due to more AI-recommended content, while Facebook video uploads have increased, driven by the rise of Reels and repurposed TikTok content.
Digital advertising grew 16.4% in Q2, nearly double last year's rate, but the pace is expected to slow in the coming quarters. Factors like declining momentum in retail media networks and reduced demand from certain regions are contributing to the anticipated deceleration. Overall ad growth is projected to normalize by 2025.
Readers will finish reading a carousel if the content provides them with clear and easy instructions on how to do something quickly. In your carousels, focus on one topic, use more visuals to limit the amount of words, and leverage arrows, bread crumbs, and titles. This post includes a framework to follow.
A holiday email strategy requires clear goals, such as revenue targets or list growth. Segment your audience based on purchase history and engagement. Create engaging content with interactive elements. Design emails with festive themes and clear visual hierarchy. Optimize send times using data and warm up your IP to manage increased volume. Regularly A/B test your emails to fine-tune your strategy.
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The CRE Funnel Planner is a framework that makes it easier to design a multi-step marketing funnel for your brand. It allows you to plan activities at each stage that incentivize users to continue. The framework involves identifying the goals of the user, the goals of your brand, and the series of actions that result in a conversion.
Semrush's newly-released Google AI Overview (AIO) reporting, designed to make AIO tracking far more accessible, is the first of its kind. Google Search Console offers valuable first-party AIO reporting, but it lacks filtering, which limits how much can be analyzed. An initial analysis of AIOs within the Semrush tool found that AIO placements are unlikely without a top 10 ranking (similar to Featured Snippets). Additionally, only 0.1% of Wikipedia's ranked keywords include an AIO, compared to 0.23% for Reddit.
“Sponsored Snaps” from brands will appear as unread messages in Snapchat's main Chat tab, sitting above messages from a person's contacts until they're acted on. This is the first time Snap will show ads in the most-used part of its app. The app will also start letting advertisers pay to promote places in its Map tab, where Snapchat users can see the whereabouts of their friends.
Events, both virtual and in-person, are proving highly effective. Account-based strategies are rising. Creative outbound methods are enhancing meeting bookings and adding new opportunities. Companies are also revisiting pricing and packaging to lower entry barriers and drive expansion.
Referred customers are 4X more likely to make a purchase and have a 37% higher retention rate. This article emphasizes the importance of precise and personalized messaging in securing referrals, rather than relying on vague requests. Combining strategies like NPS with a structured referral program can also help identify enthusiastic customers to drive more referrals.
Mastering search intent (ie. informational vs transactional) involves knowing what to look for, focusing on the right types of queries, and taking immediate action.
When presenting data to executives, start with a TLDR, use colors to highlight key points, and make bold recommendations.