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Google has announced upgrades to its Trending Now experience within Google Trends designed to help users discover emerging online trends in real time. The new features include fresher data thanks to a new forecasting engine, data from 100+ countries and regions around the world, and new insights about the trend's trajectory and related news.
A new study from LinkedIn highlights that both format and creativity matter for B2B ads. Decision makers say that B2B ads lack humor, emotional appeal, characters they can connect with, and a unique perspective. Yet, when ads are seen as “creative” in those ways, decision makers are 40% more likely to consider purchasing from the brand. The study also found that video ads on LinkedIn tend to drive more impact than display ads.
Mobbin, a mobile and web design reference library, found that adding elements like feature tables and FAQs on the pricing page dramatically increased engagement and conversion rates for free plans, but in some scenarios reduced paid plan sales. Its team believed that this extra content was a distraction for the segment of users who had already decided to buy. Mobbin ran a test that routed higher-intent users (those who clicked on a ‘Get Pro' link) to a slimmed down version of the plan pricing, without the free option. This resulted in an 18% increase in transactions.
This post outlines SEO issues and their respective fixes. These include managing image pages on WordPress, addressing non-secure HTTP pages, and identifying low-quality pages that shouldn't be indexed. It also covers the importance of matching content to search intent, properly using tags and categories, and ensuring titles and H1 tags are consistent. Additional issues involve fixing redirect chains, avoiding canonical interlinks, and redirecting 404 pages with valuable backlinks.
A teardown of Grammarly's user onboarding survey. Best practices for this type of survey include starting with simple questions, highlighting how the questions will benefit users, clearly communicating when questions are personalized based on prior inputs, and showing you care by asking about the user's goals early.
This browser extension integrates Reforge's expert-backed coaching into tools like Google Docs, Confluence, Notion, Jira, and Linear. It helps users create documents without switching platforms. Unlike general AI tools, its advice is based on insights from trusted product, growth, and marketing experts, with links to deeper Reforge content. No paid Reforge membership is needed to use the extension, though some materials may require one.
Raindrop organizes bookmarks across multiple platforms, allowing users to save, tag, and categorize links efficiently. Save important passages from the web, gather and edit ideas collaboratively, and never worry about losing saved content even if the original page is deleted.
This Google Doc contains 12 email templates to increase the chances of progressing deals through the funnel. Each framework focuses on addressing objections and creating consensus among decision-makers. Templates include the discovery preview, post-demo follow-up, objections follow-up, and more.
Calendly grew from an MVP product in 2013 to a company now valued at $3 billion. Early on, the company struggled to maintain a unique value proposition in a crowded market, monetize its users without harming customer satisfaction, and find the right level of customization to offer to users in different segments. Ultimately Calendly succeeded due to its freemium model, which helped spread organic word-of-mouth, as well as its personalized marketing to keep users engaged. Some of its successful marketing initiatives include webinars and educational content, discount code campaigns via Google Ads, and enabling its customers to embed Calendly in their own ads.
A Before & After section, best placed right under the hero, forces you to get crystal clear about your positioning.
This guide shares GIF best practices, technical considerations, and examples from Bespoke Post, Ogee, Jameson Whiskey, and more.
A list of sites packed with email copywriting and design ideas, including Kickdynamic, Swiped.co, Microcopy.me, and more.