Parse notes
Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vital metric today. This doesn’t directly impact organic rankings but does help Google measure ‘good page experience’.
The introduction of a 0.3% spam complaint threshold may present an obstacle for B2B marketers. Industries such as B2B software and sales and marketing services already face spam complaint rates well beyond this threshold, ranging from 2.01% to 3.2%.
As AI-powered chat programs like ChatGPT and others become prominent, marketers need to prepare for negative brand mentions in search queries. Tracking how large language models perceive brands and measuring "share of model" will become crucial. Marketers will need to optimize content to align with model preferences and establish metrics comparable to traditional marketing indicators.
A dead end in a website is where the flow of visitors stops because the page lacks offers, information, or a reason to stay. This article describes 7 common dead ends and how to fix them. These include service pages without clear CTAs, blog posts without relevant internal links, and thank you pages without a clear next step.
The hero section of a landing page, which is the first thing a user will see, typically contains a headline and a description. This post contains 5 combinations to create an effective page. These include capability + benefit, benefit + capability, differentiation, pain point + gain, and identifying your niche.
This article breaks down how the co-founders of StageTimer.io, a remote-controlled countdown timer app, monetized a simple timer app. It stresses the importance of challenging assumptions about customer needs and pricing strategies, such as using personalized approaches like event-based pricing. Reddit was an invaluable testing ground for capturing new users and supplementing SEO efforts.
Google has added a new section within its business listings in Search that displays recent social media posts from connected profiles. Social post previews are populated automatically based on the social profiles linked to the business. This update is aimed at generating more interest in products/services.
Pinterest’s new body type ranges empower users to tailor their search results for women’s fashion and wedding ideas. It aims to foster inclusivity and representation online. Users can personalize their browsing experience to reflect their unique preferences and identities, with the option to select from 4 body type ranges. This AI-powered innovation offers Pinterest users greater control over their visual discovery and shopping journey.
PMMs should invest a minimum of 20% of their time researching to gain insights on strategy, messaging, and GTM. This post contains a matrix of 4 different types of research and tactics: customer research, competitive research, market research, and pricing research.
HAPPYBOND decided to launch its shelf-stable dog food via pet retail rather than direct-to-consumer. Its founder hypothesized this would suit the delicate packaging and allow customers to experience the product first-hand. This plan ultimately failed due to slow sales, small margins, and lack of control over customer education. The brand pivoted to a D2C subscription model, which had its own complexities but ultimately resulted in 267% month-over-month growth.
Major brands are wasting ad dollars on Made for Advertising (MFA) sites. MFA sites prioritize profit through advertising, resulting in subpar user experiences with low-quality content and excessive ads. Brands like Procter & Gamble and Pfizer have inadvertently had their ads placed on these sites, emphasizing the importance of thorough ad spend monitoring.
A point of view on why growth marketing and marketing aren’t the same thing, and how to define the differences.
Only 2-10% of your network sees your posts initially. Consistently addressing customer pains around your primary content topic is essential for attracting new clients.