TLDR Index
TLDR Marketing

TLDR MARKETING 2024-03-07

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02STRATEGIES & TACTICS

6 REASONS WHY RISE’S USER ONBOARDING IS GREAT

Rise is a sleep tracker app that stands out in a crowded market because of its new user onboarding. The creators talked to users to guide its onboarding, rather than just throwing ideas at the wall to see what worked. The app's onboarding flow uses storytelling to keep users engaged and prevent exits. The experience is personalized and explains important access requests along the way. It also provides value during onboarding by educating users on their sleep needs and energy peaks and surfaces key selling points right before presenting pricing for the subscription.

linkedin.com3 min read

HOW TO WRITE COPY FOR THE 4 STAGES OF THE POST-PURCHASE CUSTOMER LIFECYCLE

This guide walks through how to write copy for the 4 post-purchase stages: onboarding, retention, upsell/cross-sell, and winback. Onboarding copy should offer clear instructions, highlight key benefits, and show how your product fits into users' routines. Retention copy should include regular communication to keep your brand top of mind, encourage customers to share input, and reward loyalty. The upsell/cross-sell stage should focus on increasing customers' lifetime value with personalization. Winback copywriting must first acknowledge the lapse before highlighting new offerings and providing an incentive to return.

writeon.beehiiv.com5 min read

THE EARLY FAILURE (AND SUCCESS) OF AMPLITUDE’S NEW SELF-SERVICE PLAN

Amplitude managed to test, launch, and scale its self-service plan in just 2 years. The implementation was a journey fraught with challenges and valuable insights. However, despite the initial resistance, the company saw substantial and gradual improvements in the conversion rates. This article leans over key lessons, which include developing a pricing strategy, promoting teamwork across departments, and prioritizing customer retention in the evolving business model.

growthunhinged.com8 min read

03RESOURCES & TOOLS

7 CART ABANDONMENT POPUP EXAMPLES

Cart recovery popups are effective for capturing potential customers leaving your site without finishing a purchase. This article contains 7 popup examples from TOMS, Prada, and Sundays for Dogs.

wisepops.com4 min read

11 VIRAL LINKEDIN CAROUSEL DESIGNS

Viral carousels on LinkedIn often use a lot of visual examples and unique text formatting and have a signature style and clear and personable CTA. This post breaks down 11 formats used by top creators on the platform.

linkedin.com4 min read

04MISCELLANEOUS

WHY OUR MOOD HEAVILY INFLUENCES OUR PURCHASE DECISIONS

If you’re struggling to move people to buy, analyze your ads to ensure you’re optimizing for the right mood. One study suggests that even browsing potential purchases (and not buying) alleviates feelings of sadness. To apply this to marketing, ensure your imagery mirrors the intended mood – as Calm does with peaceful, relaxing imagery in its meditation app ads. Make the ordinary feel extraordinary, which IKEA does with a clever crib ad. Work backward from the emotion you want people to feel to determine what mood your ads should invoke.

customercamp.co3 min read

WHAT'S THE DIFFERENCE BETWEEN A PRODUCT, FEATURE, SOLUTION, AND PLATFORM?

Understanding the nuances between a product, feature, solution, and platform is vital, especially since they are often conflated. Features represent a singular capability, products integrate features to address broader needs, solutions package products/services for specific user groups, and platforms provide the technological infrastructure for development. For product marketers, recognizing these differences is key to crafting targeted launch strategies and messaging aligned with various audience needs.

linkedin.com2 min read

TWITCH IS LOOKING AT LIFE BEYOND THE LIVESTREAM

Twitch is undergoing a platform overhaul to support streamers beyond live sessions. It is looking to diversify content distribution, introducing features like Stories, and improving Stream Together for collaboration. The platform acknowledges the need for mobile moderation tools - the lack of mobile tools has been a limitation in keeping communities safe.

techcrunch.com5 min read