TLDR Founders

TLDR FOUNDERS 2026-05-08

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01GENERAL

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REACH MILLIONS OF TECH PROFESSIONALS AT SCALE

Over 7 million tech professionals read TLDR including developers, product managers, founders and executives. Get in front of your target audience with an ad placement just like this one! Learn more [4]about running a campaign.

advertise.tldr.techSponsor

03STRATEGIES & TACTICS

DON'T SELL THE BUILD EFFORT

Avoid pricing software based on build effort, as it disconnects from optimal value-based pricing. Engineers and sales teams often struggle with pricing due to biases related to development effort and historical costs. Instead, focus on the value delivered to customers, with pricing decisions informed by a dedicated pricing team if possible.

elliotcsmith.com6 min read

KILL YOUR ONBOARDING: SELLING TO 10,000+ NEW USERS A DAY

The interesting analyses that businesses want to run today depend on events that happened two years ago. If these events weren't logged, no amount of cleverness will work. Businesses need to instrument event data on day one. The cost of not having historical events when needed is high and asymmetric.

links.tldrnewsletter.com13 min read

04TOOLS & RESOURCES

Sponsored

INSIDE O11YCON SF: OBSERVABILITY FOR MODERN SYSTEMS

O11yCon SF (May 20-21) brings together practitioners and leaders tackling observability, AI systems, and reliability at scale. Expect hands-on workshops, peer-led discussions, and honest conversations with teams operating in today's agent-driven landscape. Use code

fandf.coSponsor

GOOGLE ADDS AI-POWERED BIDDING AND DEMAND-LED BUDGETING TO SEARCH AND SHOPPING

Google is rolling out AI-driven bidding and budgeting features across Search, Shopping, and Performance Max. The update is aimed at helping advertisers capture more demand without increasing manual effort. Users will be able to help campaigns respond more dynamically to shifting consumer behavior. They will be able to capture more conversions by using AI to find demand and optimize spend in real-time. The new features will result in more value from the same budget while staying competitive in the fast-changing search landscape.

searchengineland.com3 min read

FLUE

Flue is an agent harness framework similar to Claude Code or Codex. It is 100% headless and programmable with no TUI or GUI - just TypeScript. Flue's agents act autonomously to solve problems and complete tasks with very little code. It enables anyone to write once, build, and deploy agents anywhere.

github.comGitHub repository

05MISCELLANEOUS

RAISING CAPITAL IS THE ONLY SKILL THAT MATTERS

Hashgraph Ventures' Dara Campbell argues capital raising sits above sourcing, diligence, and decks as the skill separating elite VCs and founders, citing data that founders pitch 58 investors for one seed yes, 75% of VC-backed companies never return cash, and 13% of GPs in 2024 had no plans to raise another fund. The skill is psychological, built on likability under stress, authenticity that allocators detect physically, patience that can take three years of relationship-building before a Middle East family office wires money, and the boldness to read the room and ask at the right moment for the right size.

links.tldrnewsletter.com8 min read

DAVID HABER AT A16Z: IN VERTICAL AI, MARKET STRUCTURE IS THE NEW TAM

Market structure predicts success better than traditional TAM metrics in Vertical AI. Startups should adapt strategies based on whether markets are fragmented or concentrated, avoiding direct competition in entrenched markets. This approach enables Vertical AI companies to innovate and potentially dominate by building comprehensive, unique solutions.

insights.euclid.vc5 min read