TLDR Founders

TLDR FOUNDERS 2025-07-30

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01GENERAL

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THE SOFTWARE'S VALUE PROPOSITION IS CHANGING

Value used to be about what software could offer (think Microsoft Office licenses). Then it was about what it enabled (Adobe Creative Cloud). With AI, we are entering a new era where THE VALUE OF SOFTWARE IS WHAT IT ACTUALLY DOES (think OpenAI charging by tokens used to generate content).

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03STRATEGIES & TACTICS

LINEAR'S PATH TO PRODUCT-MARKET FIT

Karri Saarinen hated Jira so much at Airbnb that he built a Chrome extension to redesign it - 100 coworkers installed it. That hack became Linear, now worth $1.25B. The Finnish founders spent a year validating through bar conversations before building. They gated access obsessively, handpicking 10 users weekly from 10,000 waitlist signups. While competitors chase flexibility, Linear ships opinionated defaults. It hit profitability in 2021 with just 80 employees by choosing quality over growth metrics.

review.firstround.com5 min read

THE MERE URGENCY EFFECT — WHY WE CHOOSE TASKS THAT FEEL MORE URGENT

You abandon writing a $5,000 sales page to answer a dinner text because your brain prioritizes time-sensitive tasks over important ones. Researchers proved this by offering people five Hershey's Kisses or three - when they added a 10-minute deadline to the smaller reward, participants choosing it jumped from 13% to 31%.

ckarchive.com3 min read

THE MILLION-DOLLAR EXPERIMENT: HOW GITHUB BOOSTED CONVERSIONS WITH A SINGLE FLOW CHANGE

Most developers didn't even know GitHub had paid features - they thought it was just open source. When Thibault Imbert watched users sign up, they picked free by default because GitHub hid what paid plans offered. Inspired by Grammarly's transparent signup flow, his team redesigned everything. Instead of hiding paid features, they showed exactly what was free versus paid, segmented by user type, and wrote copy like developers talking to developers. The results shocked them - 35% more paid conversions, worth over $1 million in ARR. They were so surprised they double-checked the analytics. CEO Nat Friedman loved it because it felt natural, not pushy. The lesson is counterintuitive - being honest about pricing actually increases conversions when you respect your users' intelligence.

plg.news8 min read

04TOOLS & RESOURCES

GADGET

Gadget is an AI-powered IDE that streamlines app development with built-in infrastructure, tools, and deployment support.

gadget.devTool

SHADOW

Shadow is a meeting assistant that captures insights and turns decisions into actionable tasks to streamline follow-ups.

shadow.doTool

NOTIONAPPS 2.0

NotionApps 2.0 is a no-code platform for building web apps, portals, and internal tools on top of Notion data.

notionapps.comTool

05MISCELLANEOUS

THE CHAINSMOKERS' MANTIS VC CLOSES $100M THIRD FUND

Mantis VC, co-founded by The Chainsmokers, raised $100 million for its third fund, 25% more than its previous $80 million fund. Despite its celebrity status, Mantis focuses on B2B startups, with investments in companies like Chainguard and Rogo. It leverages its extensive network from private shows for Fortune 500 companies for valuable customer introductions.

linkedin.com1 min read

HOW THE SYSTEM OF RECORD DIES

Everyone thinks AI agents will kill systems of record - why log in Salesforce when agents do everything? David Peterson thinks that's backwards. Agents need constraints and permissions, making systems of record essential. However, the pricing power shifts. Companies will pay for work, not data storage. When incumbents throttle APIs to maintain revenue, customers revolt. The winners won't be today's systems desperately locking down data - they'll be whoever builds ground-up "systems of intelligence" without legacy baggage.

newsletter.angularventures.com4 min read

AI IS TOO EXPENSIVE FOR UNLIMITED SUBSCRIPTIONS

Anthropic got backlash for adding usage limits to Claude Max, following similar issues with Cursor and Windsurf. It's always coding tools that face pricing revolts. The problem is simple - coding requires flow state, not paywalls interrupting a 5-hour feature build. Running out of credits in an SEO tool works because it's discrete tasks. However, limits mid-debug ruin the IDE experience. These companies aren't being deceptive, they're stuck. AI costs too much for unlimited subscriptions that developers want. Like expensive mobile data in 2003, this will look ridiculous once cheaper models make unlimited usage possible.

getlago.substack.com2 min read