TLDR Founders

TLDR FOUNDERS 2025-05-12

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02STRATEGIES & TACTICS

BUILDING UNDER CONSTRAINT: THE $10M/EMPLOYEE PLAYBOOK

Startups built today can design around AI from scratch, but what about existing companies with 50+ employees? This case study from Swan shows what's possible - building a $30M ARR business with just three co-founders by setting a radical constraint: $10M ARR per employee. The company's "agentic swarm" of AI tools handles everything from content creation to lead qualification, allowing one person to run its entire GTM motion.

dearstage2.com3 min read

BURN THE OLD PLAYBOOK

Sales tactics that worked yesterday are dead today—call connect rates have dropped from 15% to 1%, and buyers research products without reps. You can't grow by spamming people anymore, even with fancy AI tools.

revenueformula.substack.com3 min read

03TOOLS & RESOURCES

SUPERCUT

Supercut lets you quickly record your screen, share it instantly, and present like a pro with AI-powered enhancements.

supercut.videoTool

JOTFORM BOARDS

Jotform Boards auto-generates tasks from form responses and AI agent conversations, streamlining task management and team collaboration.

jotform.comTool

04MISCELLANEOUS

GROWTH-STAGE COMPANIES ACQUIRING SMALL TECHNICAL TEAMS

There has been a wave of growth-stage companies quietly acquiring small technical teams. It's a smart way to lock in top-tier talent, and for founders without PMF, often the cleanest soft landing.

threadreaderapp.com1 min read

BUILDING EXECUTIVE PRESENCE

Executive presence often gets overlooked as founders focus on product-market fit and operations. As your company grows, influencing senior stakeholders becomes crucial. To build this skill, focus on clarifying your message rather than showcasing expertise. Connect your work to broader company goals. Give executives the context they need without overwhelming details. Approach problems with potential solutions in hand. This skill develops through practice and ultimately determines how much support your initiatives receive.

debliu.substack.com5 min read

THE APPLICATION LAYER

"There's an AI for that" will soon be how we talk about software across every industry. This pattern will repeat in healthcare, education, and law. Winners will create exceptional experiences that solve specific problems, not just deploy marginally better algorithms. Vertical AI apps succeed by fitting perfectly into workflows people already have, making tasks faster and easier. In the end, users don't care which AI scores better on technical benchmarks, they care which one actually makes their work better.

matthewharris.substack.com5 min read