YES, ARR IS DEAD
ARR is dying - not because subscription software is over, but because what counts as "ARR" has become a joke. Companies are shoving usage-based pricing, experimental AI spending with terrible retention, and traditional contracts all into one metric, then making critical decisions based on numbers that no longer mean what they used to. If you're blending revenue with 85% margins and 5% churn alongside stuff with 50% margins and 40% churn, you're fooling yourself. Break apart your revenue streams, measure each one properly, and in this uncertain landscape, focus on CAC payback - how quickly you get your money back matters more than ever when you can't predict how long customers will stick around.