TLDR Founders

TLDR FOUNDERS 2025-03-07

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02STRATEGIES & TACTICS

EXAMPLES OF PROVEN SALES PLAYS TO CREATE A SALES PIPELINE ON TOP OF SELF-SERVE USAGE

If your product-led motion is attracting hordes of free users, how do you convert the most promising ones into paying customers? This guide shares multi-touch sales “plays” from Miro, Unity, and Clay, all of which rely on usage data and well-timed, personalized outreach. It's not about sending generic mass emails, but about noticing signals—like hitting a feature limit or inviting new teammates—and positioning your upgraded plans at precisely the right moment.

elenaverna.com5 min read

HOW TO LAUNCH YOUR STARTUP WITHOUT A LAUNCH

Startups should focus on optimizing conversion, engaging communities, and building a following well before officially launching. Collecting contact information ensures direct reach unaffected by algorithm changes. Establishing relationships with journalists and utilizing scalable event models can also amplify launch success.

thisisgoingtobebig.com8 min read

DO GROSS MARGINS MATTER?

Yes, and here's why: gross margin sets the upper limit for how profitable your startup can eventually become. Early on, you might focus more on growth than on unit economics, but if it's always expensive to deliver your product, profitability remains out of reach. For AI-heavy solutions, shifting compute costs can make margins unpredictable. Savvy founders calculate how each new technology change impacts the direct cost of offering their service.

onlycfo.io4 min read

03TOOLS & RESOURCES

PAPER

AI canvas for designers.

paper.designTool

SENDBIRD AI (PRODUCT)

Sendbird AI is a tool that enables proactive customer service across mobile, web, and social channels powered by a platform handling 7 billion monthly conversations.

sendbird.com

AIRTOP AUTH (PRODUCT)

Airtop Auth is an AI-powered cloud browser that automates web tasks and effortlessly handles authentication for seamless scraping and control.

airtop.ai

04MISCELLANEOUS

GOOD TASTE MAKES GREAT PRODUCTS

Developers often obsess over deadlines and functionality but forget how crucial an intuitive, visually coherent design can be. Here's a short primer on building “taste”: follow time-tested UI patterns (like consistent button styles), avoid messy grid layouts, and keep prototypes cheap and quick so you can spot awkward flows early. The reward is a product that feels natural and satisfying, even if users can't put their finger on why.

newsletter.posthog.com4 min read

DEFENDING AMERICAN AI LEADERSHIP: DEEPSEEK IS A DISTRACTION, NOT A DISRUPTOR

DeepSeek impressed by training a powerful AI model for $6M using creative engineering, sparking calls for tighter export controls. Its success highlights the ongoing importance of reinforcement learning in post-training, though it is still behind top US models in real-world performance. US labs, with superior resources, continue to lead the push towards AGI, emphasizing the need for robust AI infrastructure and security.

lsvp.com5 min read