WHAT HAPPENED TO MY TRAFFIC?
Chegg sued Google after losing millions of visitors to the new AI Overviews feature, which seems to deliver Chegg-like homework answers right on Google. Traffic dropped 34%, sparking the first lawsuit of its kind. Others are feeling the impact, too—Stack Overflow and HubSpot also saw steep dips, while The New York Times thrived, possibly thanks to a lucrative licensing deal. It's a sign that AI-driven search may transform how users discover content, and companies without special partnerships could watch their traffic fade.