TLDR Founders

TLDR FOUNDERS 2025-02-24

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02STRATEGIES & TACTICS

RAISING CAPITAL IN A TOUGH MARKET

Even healthy metrics can face skepticism these days—here's how to push through. Investors are more cautious than ever, so you'll need a crystal-clear story that shows why your market matters, what your metrics really mean, and how AI fits (if at all). They're also more likely to trust founders who tap warm introductions from existing backers. Bottom line: if you combine evidence of strong fundamentals with a compelling vision, you stand a better chance of securing funding despite a tough climate.

dearstage2.com3 min read

FINDING NEW WAYS TO RE-INVENT YOURSELF

Question your own success so you don't block your next breakthrough. Inspired by how Apple dared to shift from iPods to iPhones, this read encourages founders to disrupt what's already working. Sometimes you need to “destroy” familiar tactics or product lines to open doors to bigger, more impactful innovations. If you feel stuck optimizing the same wins, it's a push to challenge the status quo and embrace what's next.

proofofconcept.pub4 min read

03TOOLS & RESOURCES

Sponsored

PROPELAUTH: THE PRAGMATIC WAY TO GET AUTH OUT OF THE WAY

Tinkering with auth isn't your core competency. Help your B2B SaaS hit the ground running [10] with everything you need out of the box: organizations, RBAC, SSO / SAML with IdP integration, advanced security features, and easy UI customization. “PropelAuth solves for everything that Auth0 fails at.” — Pujun Bhatnagar, Founder @

propelauth.comSponsor

EMOJIS

AI Graphic Designer for SMBs (starting with AI emojis).

emojis.comTool

CONTRARIO

AI Matchmaker for recruiting 10x engineers.

contrario.aiTool

CROCT (PRODUCT)

Croct helps product teams scale UI optimization by offering built-in AB testing and personalization, ultra-low latency APIs, design system integration, and quick implementation.

croct.com

04MISCELLANEOUS

EV STARTUPS KEEP DYING

Canoo's bankruptcy highlights the recurring pattern of EV startups collapsing despite high-profile partnerships. The company burned through funding while paying millions for executive perks like private jets, all while generating less than $1M in revenue. The piece examines how constant pivots - from subscription vehicles to commercial vans to military contracts - along with misplaced priorities on deals over operations, doomed the company. Canoo joins a growing graveyard of EV startups that couldn't survive the capital-intensive reality of automotive manufacturing.

newsletter.failory.com5 min read

THE FOUR PILLARS OF VENTURE INVESTING

Venture capital has four core jobs: finding deals, picking investments, winning deals, and supporting companies. The article shows how focusing too much on one area often means sacrificing others - like how being great at finding hot deals might make you worse at picking good investments. Through real industry examples, it explains why most VCs can't excel in all four areas and need to choose their strengths carefully.

investing101.substack.com7 min read

THE PROBLEM WITH AI THAT'S TOO HUMAN

Just as early cars were designed to look like horse carriages, we're stuck thinking about AI in human terms. The article uses this historical parallel to show why our current AI applications might be too limited by human-like design.

every.to6 min read