TLDR Founders

TLDR FOUNDERS 2025-01-08

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02STRATEGIES & TACTICS

HOW TO USE LINKEDIN AD LIBRARY

LinkedIn ads reach over 1.1 billion users annually, so standing out in this competitive space requires strategic insights. The LinkedIn Ad Library offers a transparent, centralized resource for analyzing competitor campaigns, identifying ad trends, and refining strategies. This blog breaks down the essentials of using the LinkedIn Ad Library - it covers how to access it, tips for ad research, actionable steps for competitor analysis, and other tools for advanced work.

usekaya.com5 min read

THE 2025 GUIDE TO ABM

ABM is evolving into ABX (Account Based Experiences), moving away from rigid enterprise platforms toward flexible, modular tech stacks that integrate marketing and sales into a unified GTM approach. This shift makes sophisticated account-based strategies accessible to startups while focusing on the entire customer lifecycle rather than just acquisition.

theproductled.com6 min read

THE 30 BEST PIECES OF COMPANY BUILDING ADVICE

Last year was dominated by discussions of AI and product-market fit. First Round Review's annual roundup distills enduring lessons about building sustainable companies. Key insights include embracing customer complaints as positive signals, avoiding symmetrical org charts, and focusing on fundamentals over shortcuts.

review.firstround.com15 min read

03TOOLS & RESOURCES

CONVEO AI

Conveo is a qualitative research platform that conducts and analyzes in-depth, AI-moderated voice and interviews.

conveo.aiTool

THE ART OF SAYING NO

Using examples like Superhuman's focused email product versus Jawbone's failed attempt to dominate wearables, this piece illustrates how startups succeed through strategic limitation rather than trying to be everything for everyone.

wildfirelabs.substack.com5 min read

04MISCELLANEOUS

AI BOOM MASKS FUNDRAISING STRUGGLES FOR NON-AI STARTUPS

Post-pandemic, many startups struggle to raise funding at higher valuations despite modest growth, especially non-AI companies. Tribeca Venture Partners invests in mature startups, often pricing down rounds, to assist companies with overvalued expectations. Notably, only 9% of Series A companies secure Series B funding within two years, indicating a challenging landscape.

techcrunch.com3 min read

EVERYTHING IN BUSINESS IS ABOUT FIGHTING ENTROPY — HERE'S HOW RIPPLING DOES IT

Rippling COO Matt MacInnis identifies organizational entropy as the main challenge for scaling startups, emphasizing the need for executives to maintain high standards and decisiveness to counteract this effect. He outlines strategies such as under-staffing, focusing on inputs, and leveraging impatience to keep teams agile and accountable. MacInnis further highlights the importance of maintaining a founder's mindset and emphasizes wisdom through decision-making practice, ensuring executives are adaptable and aligned with the company's core mission as it grows.

review.firstround.com28 min read

HOW TO BE MORE AGENTIC

Cate Hall shares insights on leveraging human agency, emphasizing finding untapped "edges" for success, such as embracing rejection and seeking authentic feedback. She argues that traits often seen as fixed, like charisma or confidence, can be learned. Hall also highlights the importance of balancing effort with rest to avoid burnout.

every.to11 min read